Home – New Forums Tech talk SEO through YellowPages Online?

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  • #972180
    hmirz
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    Hi All,

    Was wondering if anybody has had their SEO for their website done through Yellow Pages Online, and if so, whether they had a good or a bad experience?

    Have a great day.

    Hamid Mirza
    Barrister-at-Law
    http://www.panachelegal.com

    #1054509
    Jexley
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    I think that sounds like having Telstra rewire the router in your kitchen. It’s unlikely they’re going to actually step foot in your kitchen and will simply do a whole bunch of other things that are beneficial to that router working better.

    At the end of the day, get someone into your kitchen that knows what they’re doing.

    Good luck.

    #1054510
    marketingweb
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    I’m not sure if things have changed, but my personal experience in being offered services by my yellow pages rep is that what they are offering isn’t SEO at all, and could potenitally be taking advantage of peoples lack of knowledge of what SEO involves.

    I’m not saying this is definately that case, but certain sales reps from yellowpages online as well as some of their online directory competitors (truelocal, dlook, hotfrog, etc) have to me in the past sprouted phrases like “you should advertise on our site because it will help with your SEO and will get your site to page 1 of Google”. What they are offering is basically to create ONE link on ONE site (theirs) back to your website, and then claim this as doing SEO – some do nothing at all more than this, and what they are claiming is almost fradulant. A link from these sites will help your ranking – a tiny little bit, and are perhaps 1% of the answer if you are lucky. I’ve even had a couple guys (from yellow pages competitors) get verbally agressive with me when I question them on the specifics and they have nothing to back up their claims, and usually believe their own hype.

    Now perhaps they have some new service I don’t know about that is a lot more comprehensive, but based on my past conversations with sales reps from businesses of this type I wouldn’t expect so. If you have a large marketing/seo pie ($$ wise) they can be worthwhile as one small slice, but should not be your main spend.

    Hope this helps
    Matt

    #1054511
    nominal
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    marketingweb, post: 67041 wrote:
    and are perhaps 1% of the answer

    It will make a difference if they put a link to your website from their home page
    (PR8) :-)

    #1054512
    John C.
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    I haven’t heard of Yellow Pages providing SEO services. They have, however, started selling Google Adwords management services.

    I wouldn’t think Yellow Pages would be setup to provide either of these services well. Their account managers have been used to a cycle of once-per-year contact with customers when it’s time for renewal, with no follow up during the rest of the year. This cycle definitely wouldn’t be conducive to good SEO or Adwords management. It’ll take a major shift in how they interact with customers if that’s the direction they want to take.

    As for the SEO link from a yellow pages ad. Sure, there’s some benefit. But as the others have suggested, the ad pages on a directory usually have no page rank (as opposed to the home page which normally has massive page rank), so the benefit wouldn’t be great and probably not worth the cost of the ad (my opinion).

    I think Yellow Pages is clutching at straws if they are promising SEO benefits. Trying to hold their ground as their customers realise their overpriced ads are becoming irrelevant in an online centric world (again, just my opinion).

    #1054513
    hmirz
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    thanks everyone. The people from yellowpages wanted to schedule a time to talk to me about their services in the next few days, but it is probably prudent if I stall them for a week or so, do some more research on SEO and how to get a top 5 ranking or whatever it is called with Google and generally become more knowledgeable in most things SEO….

    Cheers,
    Hamid Mirza
    Barrister-at-Law
    http://www.panachelegal.com

    #1054514
    Craig_Longmuir
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    would be interesting to hear their sales pitch! keep us posted

    #1054515
    hmirz
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    Will do!

    Take it easy,

    #1054516
    V4W
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    I think I have already mentioned in another post somewhere, that I am not a huge fan of Yellow Pages. I have a great rep at the moment, but have stumbled upon some bad eggs in the past.

    I would step on the side of caution. We advertise with Yellow Pages online, with a link obviously back to our website – however, when we do a google search for our main keyword “sheds” – the first yellow pages listing doesn’t come up until page 3 (29th place to be exact) – and that isn’t even our listing.

    They don’t show up at all in the first 200 listings in the search for “advertising” or “Marketing” – and they only come up 4th for “Directory” on Google, 95th place on Yahoo and doesn’t even show up in the first 200 listings of Bing (According to my Rank checker).

    I would be questioning what exactly their SEO packages include, if they are outsourcing this service and if so, who the company is.

    I find Yellow Pages questionable in what they already do – directory lisings, I personally don’t know how much I would trust them with something as important as your SEO.

    #1054517
    Chromatix
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    nominal, post: 67057 wrote:
    It will make a difference if they put a link to your website from their home page
    (PR8) :-)

    This would be a nice one indeed! But they’ll charge you an arm and a leg for it. I guess they could but from what I understand they don’t supply SEO

    #1054518
    altaimage
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    I just had a call from “Census” at first I thought it was something to do with the national census but turns out – it’s Yellow Pages!!

    I was told that they’d get me to the top of Google by putting me in Yellow Pages and that their marketing guy should have a long chat to talk about direction and other marketing they could do for me – running some adword campaigns etc etc, the whole time we’re talking i’m looking through the forums here scrambling to find this post, I knew I’d read something about this somewhere!!

    After the preposterous “go to the top of Google” claim I politely declined and got back to going about my otherwise happy day!

    It’s a shame though as I know for a fact that I lost an adwords campaign build and monitor to these guys a few weeks ago but didn’t realise why or just how. I offer thorough campaigns, well managed and personalised. I guess what I should say is “top of Google”.

    I’m still sticking with my ‘honesty is the best policy’ way of operating and just hoping karma still works!

    #1054519
    marketingweb
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    Ahhh the old “if you have a listing in our directory you will go straight to the top of Google” trick. I’d hoped it was something more advanced.

    So much for all the scammers out there on the net, I still think some of the biggest scammers are Yellow Pages, DLook etc, who wouldn’t know an SEO plan if it hit them in the bum, and make stupid claims like that to unsuspecting Joe Public.

    A lot of people think all SEO consultants are scammers – yet these same people will fall for this absolute crap simply because it’s from a “big reputable company”. Amazing.

    Matt

    #1054520
    JohnSheppard
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    #1054521
    marketingweb
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    JohnSheppard, post: 68117 wrote:
    Offtopic, but Yellowpages….pays well :) http://www.seek.com.au/Job/digital-advertising-specialist-lead-a-team-into-the-digital-world/in/cairns-far-north/19255886

    Nice find, they do pay well! Not completely off topic either, because they at least claim experience in SEO as one of the skills they mention, and mention competing directly with SEO and SEM companies.

    Whether this is actual SEO or just experience in telling people that “advertising in the yellow pages online will get them to the top of google” remains to be seen. I do think that they could succeed as an adwords reseller, but organic SEO I just can’t fathom them doing well – because you can’t win at SEO by following a simple set of business procedures, which is what their business is built around.

    Matt

    #1054522
    indigoweb
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    Has anyone else ever notice that links from Yellow Pages online ads are nofollow links anyway? So there is basically no SEO benefit from being listed on the Yellow Pages.

    The only real SEO benefit you could get is if your Yellow Pages ad itself manages to rank, which can be a real leg-up for a new website. However, in a competitive niche, a Yellow Pages ad won’t rank well (unless you build links to it of course).

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