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  • #972473
    Vossy
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    Hi folks

    I’m looking for some thoughts on this topic. I’m in the SEO game, but… my experience with small business owners is that they just don’t know, use or even care about the terms SEO or search engine optimisation.

    As a small business owner what would you:

    1. Call or describe an SEO business as?
    2. What terms / searches would you put into Google to look for someone providing the services you described in 1 above?

    I’m really interested to see what the Small business owners (an perhaps the other SEOs) have to say on this topic!

    #1056315
    AgentMail
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    I would use search engine optimisation, but I am a Gen Y so I am lazy and SEO would suit me :)

    I think, from my personal perspective, I use google more and more these days to ask questions, so I might type in,

    “Why is Justin Beiber so awesome?” or “What colour shirt looks best one me?”

    So for SEO – I would probably be typing things such as:

    “How to improve website ranking”
    ‘How to get more visitors to my website”
    “Why is my website not on google?”

    Hope this helps, minus the comical fluff!

    #1056316
    JaneB
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    I’ve only just learned about SEO since joining this site. A few months ago I had never heard of it, so as much as it’s jargon among all of you who are immersed in it, it’s really not an acronym in the wider community yet.

    I would have googled “website ranking” or “higher rankings website”.

    #1056317
    Vossy
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    Thanks guys. Some food for thought.

    #1056318
    Steve_Minshall
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    I know what SEO is and that it is a specialisation and some of the guys here blow me away with the detail of their knowledge.
    However, I think that many small business owners if asked would just assume it was something their ‘web guy’ does.

    Even though I know what SEO is, I don’t understand how you guys work.

    So SEO guys have a particular knowledge base different to say a web designer. But how do you sell that service? Do you consult to web developers (most of whom I believe will tell their clients they know all about SEO anyway). Do you work for a business owner to help them direct their web designer. If so, do you get into many fights with a developer who knows better? Or do you take on a website to improve it and then become a ‘web guy’ yourself?

    Ok your product is web ranking expertise but how do you actually sell that product to people?

    #1056319
    Bappymills
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    Many small business owners don’t know about SEO until they come and join forums like these. Being from the UK there are many, many forums over there to helps small businesses, and lots for WAHM’s (which is what I am). I have learnt alot from forums about SEO and I do find it very interesting and rewarding. I have built a couple websites for my own use and with the last one in the UK I reached page one of Google within a couple of months.

    I have recently launched http://www.voucherdeals.com.au and I now have alot of ground work to do with regards to the SEO on this site.

    In response to your questions:

    1) An SEO company is who a business would pay to improve their rankings in search engines.
    2) SEO specialists, seo company, web optimisation, improve website ranking.

    Hope this helps.

    #1056320
    Vossy
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    Thanks for your futher comments @bappymills and @Steve_Minshall.

    When I talk to my clients (who are small business owners – many are in the trades) they don’t know what to call it and they certainly do not use the term search engine optimisation or SEO! Which is probably good given the competiive nature of ranking in google for the term SEO or paying for a click in Adwords for that term!

    #1056321
    subashini
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    i am using seo in google i think it is best

    #1056322
    premiumwriting
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    However, I think that many small business owners if asked would just assume it was something their ‘web guy’ does.

    This is a really interesting thread. I’ve always thought about the fact that many small business owners seem to think every element of their website – graphic design, logo, coding, copywriting – can all be done by one person (the ‘web guy’). Looking back though, I guess I’ve been guilty lately of focusing my marketing and SEO on people who already know industry lingo, and leaving out those who don’t. That’s something I’ll be looking to correct.

    #1056323
    Vossy
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    OK

    So for the next installment, I’ve asked a few of my clients how they see what I do for them and they see me as their web guy!

    I agree – at the small business level, most of the small business owners I work for are not into the lingo. I think I need to change my company name!

    #1056324
    seocourse
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    Great question….
    Some small businesses don’t really know what SEO is… in the same way that my mum doesn’t understand what the hell is a browser

    If yo want to laugh with people’s answer to

    What is a Browser?

    http://www.internetninja.com.au/what-the-hell-is-a-browser/

    ;)

    #1056325
    Netboost SEO
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    Steve_Minshall, post: 69850 wrote:
    I know what SEO is and that it is a specialisation and some of the guys here blow me away with the detail of their knowledge.
    However, I think that many small business owners if asked would just assume it was something their ‘web guy’ does.

    Even though I know what SEO is, I don’t understand how you guys work.

    So SEO guys have a particular knowledge base different to say a web designer. But how do you sell that service? Do you consult to web developers (most of whom I believe will tell their clients they know all about SEO anyway). Do you work for a business owner to help them direct their web designer. If so, do you get into many fights with a developer who knows better? Or do you take on a website to improve it and then become a ‘web guy’ yourself?

    Ok your product is web ranking expertise but how do you actually sell that product to people?

    SEO is more marketing really although there is a technical aspect. I try and avoid doing web design myself as I am not the best graphic designer around. Sometimes SEOs do ahve to fight with designers and programmers since the best looking method or most efficient method may not produce the best SEO results – a key example of this is parameters in urls (the http://www.example.com/setting?/sa?20%gsahdg?%.php – they are great from a programming perspective but terrible for seo, similarly with javascript and flash components

    #1056326
    Allied
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    I didn’t know what SEO was when I made my website until the company making the site suggested to have this done along with a price. It was the best thing I have done for my business. Now I do a lot of it myself.

    I have business colleagues who drop the words SEO without really understanding what on earth it is. I think most people think you can pay someone a one-off fee to do SEO for you and then they don’t need to do anymore than that.

    The cost of SEO scares a lot of people off as they can’t see what they are getting for the money or understand what you actually do or why.

    The only thing I was disappointed with was the links I paid for in my SEO package… they all starting disappearing after a few months so I went about getting my own after that so I had contact with the site owners myself.

    #1056327
    prepaidplans
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    Talking to a friend of mine who is a cabinet maker in Melbourne and has been trying to build his site for about a year now. The last meeting he had with the web designer they dropped the SEO bomb on him and his confidence in what his site will deliver dropped big time.

    We got talking one day and I told him what I did outside of normal work hours and when he heard that I had had some experience in SEO he got really excited and wanted to talk more and more.

    So the interest is there but as with most things tech, small businesses don’t know where to start, they rely on someone else and in most cases will probably get ripped off or feel that way anyway once the site is launched and they get 5 visitors each week.

    Develop partnerships with web designers and sell your services through them. A small business has some initial faith with these guys whilst the site is being built. That is your chance to sell your services as part of the total package.

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