Home – New Forums Starting your journey Smart Air Products

  • This topic is empty.
Viewing 7 posts - 1 through 7 (of 7 total)
  • Author
    Posts
  • #995353
    guisimao
    Member
    • Total posts: 3
    Up
    0
    ::

    Hello everyone,

    I have been living in Brisbane for two months and I really enjoyed reading great stuff on flyingsolo.com

    I am currently studying at QUT and I am planning to launch a product, here in Australia.

    However, I would like to do a little market research over here to basically answer the question: will my product interest someone.

    It is a car air purifier that you simply plug to the cigar plug 12V and releases negative ions to remove smoke ,odors, pollen, air pollution, dust and eliminates generation airbome bacterica by 99%. Basically it purifiers the air of the car.

    Since I do not really know neither Australians nor the Australian market, I was wondering if you could give me as much advices as you could.

    Many thanks and best regards,
    GS

    #1201359
    Chrispro
    Participant
    • Total posts: 93
    Up
    0
    ::

    Can’t give you a whole lot of info GS but I have seen similar things before. I personally probably wouldn’t bother but there are a lot of people who would buy them. However I think you’ll find that people are a lot more likely to buy them as an impulse add-on purchase rather than to go out of their way to order them. So I think you’ll need to consider how you take it to market. If you can get it through some automotive distributors I think that would be your best bet (or approach some of the major chains directly). In the meantime it might pay to have a wander through the local Super Cheap Auto, Autobarn, etc and see what similar stuff they have. Will your product have a point of difference (or price advantage) which will make the buyers want to bring it in to their stores?…
    All the best.

    #1201360
    Mischelle
    Member
    • Total posts: 805
    Up
    0
    ::

    Hi GS,

    I have one of those in my car it’s a Oregon Scientific i.fresh NCCO Air Sanitizing System, it plugins into lighter for charging or a power point. I have not seen many around and full price on this product is expensive, so it really depends on your price point.

    If you can get something similar at a lower price point you might get a better response.

    I bought mine because I split coffee all through my car, and wow did is stink even after a good detailing, so I went looking for one and found them at the Dick Smith closing down sale, so bought 3 for the price of one.

    Do your research and see what you can come up with.

    #1201361
    guisimao
    Member
    • Total posts: 3
    Up
    0
    ::

    Hi guys,

    Thank you very much for your answers. It is very helpful for me to have insights from people living here. I had a look on the Oregon Scientific i.fresh NCCO Air Sanitizing System. I was surprised to see how expensive it is. I have been working a lot on my project and I am thinking in commercialising it very soon (coming weeks). My starting price will be between 30 and 40$ a piece. I am still thinking about how take it to the market. I only have a Facebook page at the moment and I thought in making paper flyers to put into mailboxes and also go door to door. What do you believe would be the best way to promote it ? Great to have your opinions!

    Wish you a wonderful week

    GS

    #1201362
    Chrispro
    Participant
    • Total posts: 93
    Up
    0
    ::

    I think if you can you’re best off trying to get it through an automotive distributor. That means possibly lower margins for you but also higher volumes and no end-users to deal with. Alternatively build your own website (Shopify or similar) and sell it yourself through there using Google Adwords and the like. Another avenue would be to display the product at car shows and events like swap meets, etc. There are heaps of them on at various times of the year.

    I would tend to recommend one of the above methods over something like a letterbox drop since you are targeting your advertising instead of knocking on every door. Yes, most people have cars so the potential market is huge, but best off going for the low-hanging fruit (car-lovers) first.

    You could also try advertising in something like the RACQ Road Ahead magazine and placing ads on car sales websites.

    #1201363
    guisimao
    Member
    • Total posts: 3
    Up
    0
    ::

    Dear Chrispro,

    Thank you so much for your answer, really helps ! I joined Shopify so people can now buy the product through the Facebook page. However, I was wondering: what automotive distributor would you approach ? I am also looking for car events in order to promote the product. Is there any legal requirements for this kind of things ? ABN number maybe ?

    Here is the FB if interested in having a look.

    https://www.facebook.com/Smart-Air-Products-629661977211275/

    Thanks again for your precious time.
    GS

    #1201364
    Chrispro
    Participant
    • Total posts: 93
    Up
    0
    ::

    Well done.
    No idea on automotive disties as it’s not my industry. However a quick Google search easily answers that sort of question. I came up with these prime candidates within a few seconds (looks like they both do accessories):
    http://www.audioxtra.com.au/
    http://www.elecspess.com.au/
    and there would be heaps more. They all would have to have a purchasing department to get their goods from somewhere! But generally a distie would want to deal with someone with decent systems in place – you’d have to think about things like sales info, pricing structures, support and returns, etc. They would definitely want you to have an ABN.
    I also found this site https://www.aaaa.com.au/ – which might be of some use to you.

    Head into an RACQ office get a Road Ahead magazine and there are classifieds in there. You could place an ad, but I also expect you’ll find some listing of motoring events coming up perhaps?

    For the legal requirements do a bit of a search of the forum as there are plenty of people asking about that. Or head here.

    Not sure if you mentioned anything earlier about this in the thread but you might also need to make sure you product has passed any testing for local regulatory requirements. Help here perhaps?

Viewing 7 posts - 1 through 7 (of 7 total)
  • You must be logged in to reply to this topic.