I am currently setting up an online platform which connects business with their potential customers. I know who my potential customers are (businesses as well as their customers). Therefore, I am currently developing my marketing strategy.
My question is, how effective is Social Media Marketing in the B2B acquisition? Linkedin? Are there any other platforms like Linkedin in Australia? Or would it be better to approach the businesses directly?
I know it probably depends on the industry too, but an overall opinion would be fine for me at the moment.
I appreciate every comment and wish all of you a great weekend.
I never had a lot of luck with Linkedin, no matter how hard I worked at it. I hate the platform, it is so user unfriendly. Most of my B2B business in the past has started through either calling/emailing them directly or Facebook.