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  • #990558
    namedroppr
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    • Total posts: 15
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    Hi all,

    I have a web start up which has started the build but I am currently ‘bootstrapping’ it whilst working my day job.

    I have the opportunity to go out on my own with an almost complimentary business.

    Here’s the question: Do I use the current name of the business/website (namedroppr.com) and work the other business under this or do I start with another business name, keeping the two separate. I am tending towards the latter.

    Thoughts and questions welcome!

    #1177505
    Anonymous
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    Hi namedroppr,

    I’m not the right person to comment on your questions, but I did want to give you a warm welcome to the forums.

    You may need to give us a bit more info before any of the brains trust here can advise you, so if there’s a way that you can update this thread without giving away any info you’re not ready to, I recommend that you do that.

    Thanks for joining us,
    Jayne

    #1177506
    namedroppr
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    FS Concierge, post: 206750 wrote:
    Hi namedroppr,

    I’m not the right person to comment on your questions, but I did want to give you a warm welcome to the forums.

    You may need to give us a bit more info before any of the brains trust here can advise you, so if there’s a way that you can update this thread without giving away any info you’re not ready to, I recommend that you do that.

    Thanks for joining us,
    Jayne

    Hi Jayne,

    Thank you. And yes I realise the information was a bit vague.

    My initial and core business is an online model whereas I can start producing revenue from a non online source. I don’t want the online brand to suffer moving forward by perceptions that it is something else…..Again probably a bit vague.

    I guess the question is. Do I start a PTY company and have 2 two businesses running under that to maintain brand integrity or ‘morph’ the brand as I move forward…?

    #1177507
    ThexArm
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    You are not giving much away…. It’s pretty hard to say anything based on the information…

    I think the dilemma you have is that you have 2 different business ideas and want to use same resources. Is my assumption right?

    It is possible to register a pty ltd company and then register your 2 business ideas as business names. So that you can register a domain name using those registered business names. I guess you could do this without registering a pty ltd company. But a pty ltd company is a separate entity.

    #1177508
    Peter Watson
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    Keep separate!

    #1177509
    Natalie Khoo
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    Hi there. I think it really depends on what the two businesses are. If the two products/services are similar, it might be better to have them under the one brand name so you can showcase a range of similar products to make it look as though you’re bigger/more capable. Likewise, if the existing business already has a lot of brand equity (i.e. people recognise and are familiar with it) then I think morphing your other idea into it is good – this allows you to leverage its popularity. On the flipside, if they’re completely different products/services, definitely keep them separate. Good luck!

    #1177510
    GavinSloan
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    Just a thought… Why not launch ONE business first and get that to a position where it’s stable and profitable, and then worry about how to launch the second one :-)

    #1177511
    namedroppr
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    GavinSloan, post: 207250 wrote:
    Just a thought… Why not launch ONE business first and get that to a position where it’s stable and profitable, and then worry about how to launch the second one :-)

    Thanks for all the input!

    This is exactly what I have decided on.

    One business is a Creative/Marketing/Print Brokering concern, which I am kicking off right away. The other is a unique web based business which will take some development (so watch this space).

    Essentially my thinking is I can separate one of the businesses from the company at a later stage.

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