Home – New Forums Marketing mastery Testing my Minimum Viable Product

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  • #1236090
    Mario
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    • Total posts: 12
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    I’m creating a “course in a kit” to help parents teach their 4-7-year-old children how to be happy, healthy, wealthy, and wise. The activities in the course introduce children to jobs and money. They also develop children physically, emotionally, and socially. And they foster a bond between parents and their children. They’re based on educational psychology. They’re fun. They’re practical.

    Too many people have had disastrous experiences with their businesses or jobs. They’ve ended up losing their health and most (if not all) of what they owned. My goal is to have kids that do my course live a happy and rewarding life, and not suffer financially.

    The course is still in development and I’m trying to find parents to test a couple of activities with their kids. I already have some testers, but I would like some more.

    I’m in a few parenting forums and social media groups, but if you can give me any suggestions on how to get in touch with parents who might be interested, please let me know. If you’re interested yourself, that would be even better!

    I’d really appreciate some feedback to make sure I’m headed in the right direction.

    Cheers
    Mario

      Cheers Mario
    #1236626
    Sean
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    • Total posts: 6
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    First thing I’d say is it sounds like you’ve already done more than you needed to in order to test the market. For an online course you don’t even have to develop the content. Here’s a basic strategy you can use to know exactly how to build your course out with feedback directly from the target customer.

    First, advertise a free online course (some call this a masterclass, webinar, etc._). You’re going to talk about a topic that parents with children would want to know for free. Peruse forums, FB groups, twitter feeds, etc. to find out what parents are saying about child development and build your initial 45 minute free class for them. Once you have a basic free presentation ready, you go back to those forums/groups where you found the idea and invite parents to your free class. If you can get people to sign up for free that’s a good step. Then at the end of your free class you’re going to hold a Q&A session to collect the questions they have about the topic. Use those questions to create y our full course content. If you don’t get many questions during the class, then email them asking them what questions they have. The idea is they’re going to ask you what they really want to know about. Then you know that same target market (customer profile) will buy your course.
    Hope that helps.

    Unique Business Consultant
    #1236935
    Mario
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    • Total posts: 12
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    Hi Sean

    Sorry about the late reply. I didn’t get a notification that anyone had replied to my post.

    That’s a fantastic idea! I wish I’d heard from you before I started creating the course. Anyway, I can still implement it in my marketing and product development. I’ll let you know how I go.

    Cheers

    • This reply was modified 3 weeks ago by Mario.
      Cheers Mario
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