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  • #995446
    Mermaids
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    • Total posts: 8
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    Good morning fellow Soloists,

    My business is about exploring new territory by disrupting the traditional swimming school model and running fun and exciting Mermaid classes for Kids (7-14) and Fitness Classes for Adults. Essentially I combine elements of yoga/stretching + learning new water skills with Mermaiding. We learn how to use a big beautiful mermaid fin in the water while building core strength, flexibility and water confidence for life.

    Not surprisingly, I have a website (http://www.noripples.com.au) and on the very top, I have the Lead Magnet – Sign-up to receive our Free Underwater Colouring Book as a PDF.

    The truth is that we have thousands of unique visitors every month but only 5 people have opted in so far. This makes me think – maybe the Colouring Book isn’t what people really want? So, I came up with 3 Lead Magnets that might provide more value for my potential clients. Which one do you prefer?

    1) What every parent should know about Mermaiding? Download the 2-page Guide

    2) Try it to see if you like it! Get Free 20min Lesson in a pool near you

    3) Download Free Mermaid Birthday Party Invitation

    Any other ideas/ suggestions?

    Thank you so much. Have a wonderful day :)

    #1201961
    gbear
    Member
    • Total posts: 4
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    Hi Michaela,
    First let me just say that I am not in your target market, so my opinion may not be of value… But I’ll give it to you anyway :-)

    I am not sure the value of the colouring book for 7-14yo’s or for the adult fitness market? If you were targeting 3-7yo’s maybe..

    The 3 suggested “lead magnets” don’t grab my attention, I guess I don’t see the point? You have an amazingly unique business and I think the value of what you offer needs to be experienced to be appreciated. You can get caught up creating “lead magnets” and affiliate programs and all kinds of new and shiney digital marketing tactics… But at the end of the day, your business is about FUN and getting people to experience what you do is where you’ll make sales, and it’s where you’ll enjoy limitless exposure through social media and word of mouth.

    So, as a suggestion, why not offer a free “mermaid for a day” come and try offer and use your website for people to sign up and let you know their suburb and postcode. This way when you announce a free “mermaid for a day” event in their area they will be the first to know (“because places are limited!”).

    If you can generate some buzz every time you host a come-and-try event in the local area then you create interest and excitement, people will race to sign up, and those who try it will hopefully go on to be customers, and those who might miss out on the event can be encouraged to sign up or wait for the next event.

    I hope that helps.

    #1201962
    Mermaids
    Member
    • Total posts: 8
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    Thanks very much for your opinion, comments and feedback.
    The FREE 20-minute Mermaid Experience was very similar to what you suggested. I have to limit the offer to a timeframe as “mermaid for a day” is too generic and I definitely will not be able to do that.

    As you pointed out, it’s all about the experience so my intention is to hire a lane at a pool for 1-2 hours and invite all the people that have signed up to try Mermaiding for 20-minutes for FREE.

    I hope we’re now on the same page. Again, thanks so much for your feedback. Michaela

    #1201963
    Paul – FS Concierge
    Keymaster
    • Total posts: 3,488
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    Hi Michaela,

    I have a suggestion.

    I feel you will need to go local with your business, possibly region by region until you can generate some buzz.

    To that end, it is important to go local in your whole startup approach from web to social to PR.

    So the exercise then becomes about learning about how to launch a local event.

    Given that there should be swim schools in your area, you might want to reach out to them and see if they would be willing to partner for you.

    Your event, reeks of awesome photo ops and something different so I am confident that if you pitched it to local journo’s, it would go down a treat.

    Coming back to the swim school you partner with – their benefit will be the free publicity they would get from your event.

    Let me know what you think.

    Cheers

    #1201964
    bb1
    Participant
    • Total posts: 4,485
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    Having only just had my kids move out of your target market I can say that colouring books are so yesterday, that even the kids wont be interested, you need to grab the parents.

    As for your other ideas.

    1) What every parent should know about Mermaiding? Download the 2-page Guide – I shouldn’t have to sign up to get this information, that’s your sales pitch, and what you have in this information will convince parents to sign up. It should be the star on your website, not something I only get if I sign up, you need to convince me to give you my email address..

    2) Try it to see if you like it! Get Free 20min Lesson in a pool near you – Yes this will grab me, give me something tangible, plus I see what it is.

    3) Download Free Mermaid Birthday Party Invitation – Wow do you really think this is a bonus for parents, you should be offering these for free if they book birthday parties, not just to sign up to your email list.

    #1201965
    Mermaids
    Member
    • Total posts: 8
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    Hi Paul,

    Thanks for your suggestions, I very much appreciate your thoughts.
    I live in Bowral and doing anything locally is impossible because of the local Council and swimming pool management + the market is too small. I can now run monthly classes at 4 major pools in Sydney including the beautiful tidal ocean pool Wylies Baths.

    I used to be a video journalist so I know how to approach the media. I’ve already been featured on the ABC, Women’s Health & Fitness Magazine, 4 local newspapers in Sydney, I’m shooting with SMH, Triple J Radio and Channel 7 this week. So, I’m getting plenty of media exposure on local, national and even international level.

    I don’t really want to partner with local swim schools as they’re usually run by the pools themselves and they might see me as a competition, even though I’m not. Most swim schools are really old school, have been doing the same thing for 50 years and are not open to new ideas. I’m working on partnership with Mahina Mermaid, the manufacturer of Mahina MerFin and I want my courses to be Royal Life and AustSwim approved in the future.

    Cheers,

    Michaela

    #1201966
    Warren Cottis
    Participant
    • Total posts: 807
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    Hi Michaela

    I think you are too close to what you offer… and your website benefit is not clear.

    I had to watch your video to understand what you are offering… and whilst I am very familiar with Free Diving I had not remembered Mermaiding.

    Your message is not for everyone in my humble opinion but it is for potentially many… and so I think breaking it into ‘age’ categories as opposed to ’emotion’ is too harsh an approach.

    For the short time I spent trying to get a feel for what you offer I think you would do better with more emotion… “How to Swim like a Dolphin blah blah”

    I’d test removing “Discover Mermaiding” and replace with “You Can Swim Like A Dolphin”

    You know your stuff but you’re not communicating it Simplistically and with Strong Benefits I feel.

    I also looked at the “keywords” your Home page has and I think they could be improved.. but I’ll leave that for the SEO people here to comment further.

    #1201967
    Mermaids
    Member
    • Total posts: 8
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    Hi Bert,
    Thanks very much. I agree, the 20-minute Free Mermaid Experience seems to be the best catch. Michaela

    #1201968
    Mermaids
    Member
    • Total posts: 8
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    Warren Cottis, post: 239506, member: 129 wrote:
    Hi Michaela

    I think you are too close to what you offer… and your website benefit is not clear.

    I had to watch your video to understand what you are offering… and whilst I am very familiar with Free Diving I had not remembered Mermaiding.

    Your message is not for everyone in my humble opinion but it is for potentially many… and so I think breaking it into ‘age’ categories as opposed to ’emotion’ is too harsh an approach.

    For the short time I spent trying to get a feel for what you offer I think you would do better with more emotion… “How to Swim like a Dolphin blah blah”

    I’d test removing “Discover Mermaiding” and replace with “You Can Swim Like A Dolphin”

    You know your stuff but you’re not communicating it Simplistically and with Strong Benefits I feel.

    I also looked at the “keywords” your Home page has and I think they could be improved.. but I’ll leave that for the SEO people here to comment further.

    Hi Warren,
    Thanks for your feedback. I don’t understand you comment into breaking ‘it’ into ’emotion’, rather than ‘age’ categories. Can you please explain? You mean that I should not have Classes for kids 7-14 & Adults 14+?

    I’m constantly working on the message, making sure it’s very clear. As they say – simple things are the most difficult ones to achieve. There is loads more content all over the website, have you had time too look? Or you just scanned the homepage? Thanks again, Michaela

    #1201969
    Warren Cottis
    Participant
    • Total posts: 807
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    Hello again..
    When I read your OP post again I think this is way too broad and you will do better by breaking it into Market Segments and chasing one segment at a time so you have a clear message for that segment…

    My business is about exploring new territory by disrupting the traditional swimming school model and running fun and exciting Mermaid classes for Kids (7-14) and Fitness Classes for Adults. Essentially I combine elements of yoga/stretching + learning new water skills with Mermaiding. We learn how to use a big beautiful mermaid fin in the water while building core strength, flexibility and water confidence for life.

    #1201970
    Mermaids
    Member
    • Total posts: 8
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    Oh, Ok, now I understand.
    I have it clearly divided into 2 market segments on my website :)

    #1201971
    Warren Cottis
    Participant
    • Total posts: 807
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    Mermaids, post: 239509, member: 85058 wrote:
    Hi Warren,
    Thanks for your feedback. I don’t understand you comment into breaking ‘it’ into ’emotion’, rather than ‘age’ categories. Can you please explain? You mean that I should not have Classes for kids 7-14 & Adults 14+?

    I’m constantly working on the message, making sure it’s very clear. As they say – simple things are the most difficult ones to achieve. There is loads more content all over the website, have you had time too look? Or you just scanned the homepage? Thanks again, Michaela

    I’m saying People Buy Based On Emotion and you don’t have enough Emotion in your Web Copy and I struggled to understand what your website was about before I watched your Video… just my thoughts :-)

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