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  • #1008761
    Aidan
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    If by chance you mean manually putting in meta keywords then forget about it, they’re really not worth a tinker’s curse anymore!

    You can forget about meta descriptions too – they do not help with ranking, they are just a chance to tell SE’s what snippet of text you would like used IF they decide to list your page!

    Concentrate on getting your page title right, the meta title that is and you have covered the major onpage factor!

    #1008762
    KeepitSimpleIT
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    Have to say that yes their value has dramatically changed and hold lesser value than it has in the past, but having them in there certainly helps. ensuring the length of them too aids a little bit.

    If you can automate this, then better to have it then leave it.

    I TOTALLY agree on the title page, this is currently king among a few other points. Getting this right can be critical.

    #1008763
    Aidan
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    Yup – though if we are talking meta keywords, they NEVER had any effect in Google and the Yahoo/Bing use of them is so way out there that you would be in real trouble if those engines were using them to help index your pages!

    I’ve just written an article at http://adsurf.com.au/2010/01/website-seo/ if anyone cares to read more on seo, both on-site and off.

    I think I’m allowed to mention blog posts in context, in any case ignore the ads!

    #1008764
    KeepitSimpleIT
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    Aidan, post: 24253 wrote:
    If we are talking meta keywords, they NEVER had any effect in Google and the Yahoo/Bing use of them is so way out there that you would be in real trouble if those engines were using them to help index your pages!

    I’ve just written an article at http://adsurf.com.au/2010/01/website-seo/ if anyone cares to read more on seo, both on-site and off.

    I think I’m allowed to mention blog posts in context, in any case ignore the ads!

    Sorry, but to say NEVER is a VERY strong word. Keywords do have an impact, especially in the past. Most people use too many and it simply dilutes the effect. Try sticking to 4 or 5 and watch the slight difference.

    I will openly agree that there is much lesser value now than there has been, but in a highly competitive space watch your rank drop by not having them… and for some dropping 3 ranks can be a disaster….

    So in summary, I understand that meta keywords are not so important as they used to be, though your description whilst indexed by Google only has a slightly more importance for ranking, it is VERY important to make it clear to people searching what you do. AFter all, not explaining quickly and clearly enough what you do determines whether they bother to link to your site.

    #1008765
    Aidan
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    No really – they never had any impact at Google…

    http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/

    #1008766
    JohnW
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    KeepitSimpleIT, post: 24256 wrote:
    Sorry, but to say NEVER is a VERY strong word. Keywords do have an impact…

    I will openly agree that there is much lesser value now than there has been, but in a highly competitive space watch your rank drop by not having them…
    A lot has changed in the 2 years since this thread started.

    But on this specific issue of keyword meta tags…

    There may be a SE that still uses the keyword meta tag but I can’t name one.

    Aidan referenced this video…
    Sep 09: “Google does not use the keywords meta tag in web ranking “
    http://www.youtube.com/watch?v=jK7IPbnmvVU

    Oct 09: “Yahoo Search No Longer Uses Meta Keywords Tag”
    http://searchengineland.com/yahoo-search-no-longer-uses-meta-keywords-tag-27303
    “And then there were none. Yahoo has long been the only major search engine that supported the meta keywords tag. However, the search engine revealed today that like the other majors, it no longer supports it.”

    Yahoo no longer even has its own search program. As of late 2010, its search results have been provided by Bing.

    A final test: http://www.sputnikweb.co.uk/Blog/keyword-and-description-metatag-test.html. Its keyword meta tag includes the word, “metakeyword”. That is the only place in its HTML file where it is used.

    Do a site search on Bing and Yahoo and you will see they have indexed this page.

    Now use this search string:
    site:sputnikweb.co.uk/Blog metakeyword

    You will find that neither of them return this test page in search results.

    That seems a pretty conclusive test that neither are “reading” words in the keyword meta tag when generating search results.

    Regs,
    JohnW

    #1008767
    iamsparro
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    Aidan, post: 24247 wrote:
    If by chance you mean manually putting in meta keywords then forget about it, they’re really not worth a tinker’s curse anymore!

    You can forget about meta descriptions too – they do not help with ranking, they are just a chance to tell SE’s what snippet of text you would like used IF they decide to list your page!

    Concentrate on getting your page title right, the meta title that is and you have covered the major onpage factor!

    I wouldn’t forget about meta descriptions at all.

    If you’re ranking on the first page for a decent-volume term, you can play with your meta description (and title tag) to try and get a better click through rate.

    If there’s lots of volume around, it’s worth the effort.

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