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  • #976688
    The Infotainer
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    Hello

    to answer this question put yourself into a position of

    you have just spend $3K to $10K on a trade show stand which runs for 3 days
    you are not making any leads and your looking worried and your losing hope
    (It’s not your money- it’s the companies) but you are responsible for generating results.

    I guy walks up to you at the stand and offers to get more traffic at no cost right now.
    he looks good, well dressed, smells nice, well groomed (almost like me)
    he shows pictures of what he has done for other companies

    do you

    A: tell him to get lost
    B: give him a chance to prove it.

    why do I ask, because thats what I am going to be doing in the future once the new website is finished, and I need some courage to do it (because I have been kicked out before)

    #1086113
    NathanB
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    I would ask what’s the catch?

    #1086221
    NathanB
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    I would ask what’s the catch?

    #1086115
    AdvancedPetSitting
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    I would have to agree with NathanB – nothing in life is free. There is always a catch.

    #1086222
    AdvancedPetSitting
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    I would have to agree with NathanB – nothing in life is free. There is always a catch.

    #1086117
    The Infotainer
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    the catch is you might want to book me down the track- if you like what you see if not it’s OK and I walk away. Also- other companies (especially those opposite the stand) will see me in action

    It’s not easy to market to the exhibition industry without cold calling by phone all the exhibitors, and that can work but most exhibitor lists online don’t have direct contact details so you have to “get through” the receptionist or the PA which is not easy, and I don’t want to cold call, because you then send a proposal and why not demonstrate there and then on the floor

    there are no lists to rent
    the association doesn’t help
    organisers don’t promote services (you’d think they would)
    Marketing magazine has every single story on social or online marketing NEVER about trade shows

    My best sale is demonstrating what I do- it’s honest, this way people buy into the solution as apposed to the idea

    NEW WEBSITE COMING!

    #1086223
    The Infotainer
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    • Total posts: 612
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    the catch is you might want to book me down the track- if you like what you see if not it’s OK and I walk away. Also- other companies (especially those opposite the stand) will see me in action

    It’s not easy to market to the exhibition industry without cold calling by phone all the exhibitors, and that can work but most exhibitor lists online don’t have direct contact details so you have to “get through” the receptionist or the PA which is not easy, and I don’t want to cold call, because you then send a proposal and why not demonstrate there and then on the floor

    there are no lists to rent
    the association doesn’t help
    organisers don’t promote services (you’d think they would)
    Marketing magazine has every single story on social or online marketing NEVER about trade shows

    My best sale is demonstrating what I do- it’s honest, this way people buy into the solution as apposed to the idea

    NEW WEBSITE COMING!

    #1086119
    The Infotainer
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    There are free things in this world- AIR for one

    and its a demo is what it is with no loser, they don’t book there and then for the next show they get my details and I am seen performing it’s relationship building as well.

    google is for free
    facebook is for free

    sure there are paid advertising but essentially it’s free to use.
    sending an email is free, sending 100 is spam.

    the question is- where are my customers? they are at the trade show, and sure I was kicked out of a few back 2 years ago, but I have a better approach and on hand documents that I can show them, (I might even buy an ipd2 for a video demo before they allow me to perform. there is no talk of price it is free for an hour or so, so they can compare. I remember doing it about 3 years ago and got a video testimonial from it- I delivered more leads in 5 minutes that the client had in the previous 2 hours
    http://www.tradeshowcrowdbuilder.com.au/pastcustomers.htm 5th video down, the one above it is from the stand opposite my client at another show.

    if the question is whats the catch then – thats cool as long as your first instinct is not to say sod off, then I would have the confidence.

    to make it easier I may end up calling the organisers and offer my services for free to help weak exhibitors- this way I am at the expo on an official capacity making the sale easier down the track.

    #1086224
    The Infotainer
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    There are free things in this world- AIR for one

    and its a demo is what it is with no loser, they don’t book there and then for the next show they get my details and I am seen performing it’s relationship building as well.

    google is for free
    facebook is for free

    sure there are paid advertising but essentially it’s free to use.
    sending an email is free, sending 100 is spam.

    the question is- where are my customers? they are at the trade show, and sure I was kicked out of a few back 2 years ago, but I have a better approach and on hand documents that I can show them, (I might even buy an ipd2 for a video demo before they allow me to perform. there is no talk of price it is free for an hour or so, so they can compare. I remember doing it about 3 years ago and got a video testimonial from it- I delivered more leads in 5 minutes that the client had in the previous 2 hours
    http://www.tradeshowcrowdbuilder.com.au/pastcustomers.htm 5th video down, the one above it is from the stand opposite my client at another show.

    if the question is whats the catch then – thats cool as long as your first instinct is not to say sod off, then I would have the confidence.

    to make it easier I may end up calling the organisers and offer my services for free to help weak exhibitors- this way I am at the expo on an official capacity making the sale easier down the track.

    #1086225
    AdvancedPetSitting
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    He-he – AIR is for free now :) Wait until they tax that too :)

    Also I have noticed that a lot of people who are doing the trade shows are not the people that make the decisions.

    Maybe working with the organisers would be a better approach. You can see if there is a way they can include your services in their welcome packages to the participants. Just an idea.

    #1086331
    AdvancedPetSitting
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    • Total posts: 357
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    He-he – AIR is for free now :) Wait until they tax that too :)

    Also I have noticed that a lot of people who are doing the trade shows are not the people that make the decisions.

    Maybe working with the organisers would be a better approach. You can see if there is a way they can include your services in their welcome packages to the participants. Just an idea.

    #1086226
    The Infotainer
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    AdvancedPetSitting, post: 104275 wrote:
    He-he – AIR is for free now :) Wait until they tax that too :)

    Also I have noticed that a lot of people who are doing the trade shows are not the people that make the decisions.

    Maybe working with the organisers would be a better approach. You can see if there is a way they can include your services in their welcome packages to the participants. Just an idea.

    your right

    In the USA- marketing bosses are at the show after spending thousands of dollars

    over here the stand are populated by new staff and the marketing manager is back in the office.

    I’ll be hitting the big companies as apposed to the large amount of smaller companies.

    I guess call the organiser first- if no success and they don’t have other big shows I will cold call the expo.

    I used to offer a pre show seminar for free to organisers under the hope that by doing the seminar I would get exposure but many organisers now don’t hold pre show “how to exhibit” over here yet once again in the USA they still do

    (yes I am thinking of moving over there, but the GFC is bigger over there)

    #1086333
    The Infotainer
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    AdvancedPetSitting, post: 104275 wrote:
    He-he – AIR is for free now :) Wait until they tax that too :)

    Also I have noticed that a lot of people who are doing the trade shows are not the people that make the decisions.

    Maybe working with the organisers would be a better approach. You can see if there is a way they can include your services in their welcome packages to the participants. Just an idea.

    your right

    In the USA- marketing bosses are at the show after spending thousands of dollars

    over here the stand are populated by new staff and the marketing manager is back in the office.

    I’ll be hitting the big companies as apposed to the large amount of smaller companies.

    I guess call the organiser first- if no success and they don’t have other big shows I will cold call the expo.

    I used to offer a pre show seminar for free to organisers under the hope that by doing the seminar I would get exposure but many organisers now don’t hold pre show “how to exhibit” over here yet once again in the USA they still do

    (yes I am thinking of moving over there, but the GFC is bigger over there)

    #1086227
    SamanthaE
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    • Total posts: 235
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    What about asking the organisers if you can run a pre show seminar for free and then let the exhibitors know that you will be around to demostrate specifically for their product?

    Maybe through this you can start positioning yourself as the expert, by showing goodwill to get them started and then show your “real” wares during the exhibition.

    Good Luck with it all :)

    #1086335
    SamanthaE
    Member
    • Total posts: 235
    Up
    0
    ::

    What about asking the organisers if you can run a pre show seminar for free and then let the exhibitors know that you will be around to demostrate specifically for their product?

    Maybe through this you can start positioning yourself as the expert, by showing goodwill to get them started and then show your “real” wares during the exhibition.

    Good Luck with it all :)

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