Home – New Forums Starting your journey Trouble with pricing

  • This topic is empty.
Viewing 6 posts - 1 through 6 (of 6 total)
  • Author
    Posts
  • #986631
    Hobidi Bob
    Member
    • Total posts: 43
    Up
    0
    ::

    Hi everyone,

    my wife and I own a home services business and are looking to expand our window cleaning to more commercialised. We are thinking of ways to minimise onsite quotes.

    What would your opinion be if I said on the phone or via email “we charge $x per square metre?

    If you have other suggestions, that would be great.

    #1158798
    Tony Manto
    Participant
    • Total posts: 581
    Up
    0
    ::

    Hi Bob, while email marketing has its place, I don’t think it would be effective in your case. Telemarketing would be ok, but I don’t really like the idea of quoting on price. Live by price, die by price.

    Quality and service are also important factors. Plus what if they are on a slanted road?

    I would think using telemarketing to get appointments would be a better option. The key if face time. People deal with people!

    The right script is essential here and your quoting strategy and presentation is also important. Happy to help you get this right.

    #1158799
    MissSassy
    Member
    • Total posts: 1,255
    Up
    0
    ::
    Hobidi Bob, post: 183058 wrote:
    We are thinking of ways to minimise onsite quotes.

    What would your opinion be if I said on the phone or via email “we charge $x per square metre?

    I think that you will have difficulty trying to quote this way as a lot of people will not be able to figure out for themselves a square metre sizing.

    The great thing about onsite quotes is that it allows you the opportunity to build a relationship – this way people are perhaps choosing you for you rather than just the price. You can also ask if they have any other quotes, try to gauge if they are just looking for the best price or the best company.

    Remember that value wins over price any day!

    #1158800
    Recovery Russ
    Member
    • Total posts: 36
    Up
    0
    ::

    I agree, the m2 pricing seems a little confusing, you don’t want your customers to be calculating figures in their head, you want them to be getting emotionally attached to the good feelings that will come with having sparkling windows.

    I’d suggest selling by package sizes with clever names. Like “The Flat” for small apartments 1m2 – 10m2 (or something) “The Lodge” for houses 10m2 – 20m2 “The castle” for bigger houses 20m2 – something more than 20m2 or “The Ivory Tower” for the ridiculously larger property that would be out of your target market anyway.

    (I pulled the m2 numbers out of my ass, I have no idea how big a window is, but you get the idea)

    #1158801
    bb1
    Participant
    • Total posts: 4,485
    Up
    0
    ::

    Hi Bob,

    I am into garden maintenance, and I did some calculations for using this approach for doing lawns, and it just doesnt work. Every job has it own little unique variance. so the prie could vary by heaps. I have 3 jobs which all have about the same square meterage, but the price varies by up to $40.00 depending on the variance. I do know someone who went down this path with lawns, and the prospective clients coming up with various figues based on their guestimates of the size of block, etc. And than if they came up with a mega low price they expected him to stick to the figures.

    Also if I rang 3 different companies and 2 happily said sure we’ll come around and give a quote, and the 3rd said, it will be X$ per square metre, go and work it out for yourself (I know you will say it nicer), I would always get the 2 who offered an onsite quote to quote the job, commercial business’s dont have time to go measure windows.

    Nothing beats eyeballing the job, and basing your price on that. It is also your oportunity for the client to see you, and feel comfortable with you.

    Bert

    #1158802
    Hobidi Bob
    Member
    • Total posts: 43
    Up
    0
    ::

    Hey all,

    Thank you so much for the feed back. I now realise it was a terrible idea. Putting myself into the clients shoes, my first impression would be that the business owner/manager is lazy. I would then want to look after my own pocket so I would “under measure” for it to be cheaper.

    I like the fact that onsite quotes you can use face to face communication to build the relationship and also use sales techniques to close the deal.

    Thank you to those who replied. Your feedback has been a tremendous help.

Viewing 6 posts - 1 through 6 (of 6 total)
  • You must be logged in to reply to this topic.