TV Commercial review

[NearbyNerd]

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Hi all

We are now in the final stages of production of a new TV Commercial for our website: NearbyNerd.com.au .

Before we go on to the next stage of actually airing the commercial on TV, we’d love to hear your feedback and suggestions for improvement.

In particular, we’re interested to hear:
1. What feeling does the commercial leave you with?
2. What can you understand about what the website does from the commercial?
3. Do you find the commercial relevant to you personally? if not, why?

You can view the commercial here: http://www.youtube.com/watch?v=Ts6nP_k-_b0

I really appreciate your help!

[DavidM]

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I actually didn’t mind the ad. You came across as approachable, which can be hard to do with animation.

My only points are that you show someone calling on the ad, but you don’t offer a phone number? I suspect because this depends on the pot code of the nerd. I’m not privy to market research, but wouldn’t most people in your target market want to call to speak to a person? Especially as their computer may be dead? Perhaps determine the cost of a central number and a virtual assistant to handle these calls. That takes away an obstacle for your customers.

To gauge the effectiveness of the ad, perhaps ad a /help to the end of your URL, then gauge hits.

Your URL is also a bit hard to read on the end frame.

And on your home page I would list the key things you help with, as that would be the first thing I’m looking for you to answer.

Good luck,

[Anonymous]

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Hi Gilad,

It’s nice to have a commercial to review for a change, so thanks for sharing this with us.

I agree with David about the phone number and that the animation does a great job of making you conveying your business and team as approachable.

Also (and sorry if I sound cynical), but is the service seriously $10 an hour for a home visit? That’s the way it comes across in the ad, and my immediate response is to assume that either it’s actually much more than that and you’re not being upfront, or that the person who turns up wouldn’t be very experienced at all. As it stands, the way the price is presented would put me off using the service.

Apologies if that’s not what you want to hear, but I hope it gives you some useful insights.

I’ll be interested to hear other’s responses too.

Jayne

[NearbyNerd]

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Thank you David and Jayne!

We will add a phone number on the laptop screen near the photo of the Nerd to make it clear that you find the nearest nerd and their phone number on the website.

To answer both about the national phone number and the price:

We are trying to do something different and give customers an alternative to the existing expensive Computer Repairs services.
On our website you can find nearby IT students and other technology enthusiasts and not only professionals. And yes, some of these students actually charge only $10 per hour, and not necessarily because they’re not experienced (some do it more for the fun, others need local work experience or are just starting up and are willing to charge less until they get a good rating).

The “price” that we ask from potential customers is to give up some of the convenience of picking up the phone and calling a national service number, and in exchange they can save up to 90% of the service cost.

From your comments I can see that the commercial didn’t convey that message – that we are doing something different, well enough.

My question is then, did it raise enough curiosity for you to check the website? because really, that’s all we want it to do.

Thanks again!

[adrian]

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I agree with David’s take too. You need a phone number.

The feeling that comes across is fun and helpful, so that’s good. As to what the website offers, I do feel there’s a discrepancy between set expectation and what you get.

Both from the business name, the site copy, and the ad, I expect this to be a place to get tech support for neon-techies. But when I look at the site, it seems to list anything computer related. I get the feeling that is going to be go against what the ad would lead you to expect. For instance if my mother went to the site, the top three listing would be:

Someone with a Masters in Mechatronic Engineering (robotics)
An apple tech – she’s PC based, and probably doesn’t know the difference.
A business which charges $158 an hour

It really doesn’t match expectations with what the ad conveys. I notice there are also a heap of web designers listed there. Maybe have separate categories, with basic support the default category displayed?

Also, the site needs tuning with postcodes and locations. I entered my mum’s postcode to see what would show up, 2902, and the wrong suburb is listed. Doesn’t look good for a nerd site!

Cheers

[AGMBris]

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Hi Gilad

The commercial creates a warm and friendly pitch which is great in the industry, ie in line with the humour and friendliness of Dodo or even Optus to an extent with the campaign around animals softening the techy indutsry of IT and telephony.

I too notice there is no call to action re: phone number, a 1300 phoneword would work extremely well – or a 1300 or 1800 number generally.

Also, my mind goes to branding for you and was wondering what you had in place to protect that. ie I assume you will have hundreds/thousands of tech people registering to get work supplied through the site/business model. How do you ensure that their practices and interactions/service under your brand keeps your name safe and good in the public arena?

The website is warm and fresh also, I like it. The search function doesnt work too well with regards to suburbs listed against the postcode entered (perhaps you need to have all suburbs for a postcode entered).

But yes its great, have you been in the market long and how is it going so far?

[AGMBris]

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Hi Gilad

Something i forgot to mention, I think this type of business would work well being marketed through social media, FB, Twitter etc. Have you done that? If so put this on your add also to keep brand awareness flooded out there.

People talk about getting assisted with IT if it is good work! So social media would work well.

Good luck and we would love to chat regards things from our side that we believe would greatly assist. No push but if you are interested in postcode based delivery telephony or 1300 1800, let me know.

Well done with commercial and site – hope it all goes well.

[victorng]

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I think the commercial looks great. The animation doesn’t look cheap and cheesy. Only thing is that it’s not clear that you’re a directory only and not the IT service provider.

I’d ditch the $10 an hour thing. As Jayne said, it sounds suspect. And be careful about advertising those sorts of prices – when I looked at your Melbourne listings it took til about page 4 before I could find someone who had $10 per hour (plus there was an initial charge anyway) – most were well above. Pricing claims can land you in trouble.

The site looks pretty good too – clear, simple and straightforward to navigate. I didn’t try out any functionality though. Finally, for a site like this, I strongly recommend you get your terms and conditions properly legalled.

Cheers,
Victor

[John C.]

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Hi Gilad,

In the interests of full disclosure, I’ve been listed in your directory for about 8 months. In the time I’ve been listed I’ve only received 2 or 3 referrals, and of those I’m in the middle of delivering on the first one which has resulted in an engagement with a customer (a job to deliver a basic website).

To be honest I only ever signed up to your service because I thought it might help get a backlink to my website. The fact that you advertise IT services from $10 made me think that I would never get any worthwhile work from it. I guess I’ve been proven wrong, but I still feel that advertising professional services for such a cheap rate actually hurts your business model rather than helps it.

I actually quite like your TV Ad. It’s got a professional, yet fun, feel to it and I think customers looking for help with their computer would find it appealing. The low price is the only think I’d change – also I think it would be great if it was more clear that you’re a directory of independent contractors, rather than an IT Company.

Cheers,
John

[bluepenguin]

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That ad looks very professional, although I was left confused about whether someone will visit me, or it’s an online service.

If I were in your target audience and needed your services, it would probably be enough to get me to the website.

[bluepenguin]

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Oh, and awesome business idea!

[nominal]

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Hi Gilad,

Welcome to Flying-Solo!

Well done on the commercial and your business seems to be doing very nicely
Would love to hear the results of your campaign. We’ve done a couple of TV campaigns and it was very hard to justify. I would think that with such low prices and margins you will be in something of a similar problem.

Good luck!

[NearbyNerd]

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Hi Uri

nominal, post: 127196 wrote:

Would love to hear the results of your campaign.

No worries, will share!

nominal, post: 127196 wrote:

We’ve done a couple of TV campaigns and it was very hard to justify

Would you mind telling more about your experience?
Where did you air? was it a 15 seconds commercial?
What was the response?

Thanks!

[NearbyNerd]

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AGMBris,

AGMBris, post: 127157 wrote:

have you been in the market long and how is it going so far?
We’ve been in business for 3.5 years, and it’s going pretty well, but still most people don’t know we exists, and that’s what we want to change with the TV commercial

AGMBris, post: 127159 wrote:

Something i forgot to mention, I think this type of business would work well being marketed through social media, FB, Twitter etc. Have you done that?
We’ve made a few attempts, but the response wasn’t great. We do have our Facebook page which we try to keep active and interesting, and Facebook is very much integrated in the website with Like buttons on the Nerd Profiles, Recommend buttons on the homepage and other pages, and a Login With Facebook option.

[Anonymous]

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The ad has a “young vibe” to it which i like. I just agree that you need to post your contact number as well, other than that the ad is pretty fun to watch

[Author]

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