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  • #984495
    Ade2
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    I’m trying to put together a strategy for using twitter for my start up. I came across this site.

    http://socialtriggers.com/twitter-tips/

    Its broken down into several categories which makes it easy to find what you need.

    Caution: Some of the links don’t work

    #1147893
    JohnW
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    Hi Aden,
    I have viewed but not read in detail the page you reference. I don’t think it addresses these two critical questions

    Q 1: Who uses Twitter?
    What is that latest usage data on Twitter? The last numbers I read indicated it is a minor player in the broad universe of the Internet with something around 12% REGULAR usage. There are many people who have opened Twitter accounts but very few seem to be regular users. This is not to say that Twitter does not have its place in online communications strategy.

    Q2: When to use Twitter?
    Twitter, Facebook, LinkedIn, Instagram, etc are as different as TV, radio, magazines and press.

    Your linked page seems to suggest that Twitter is a panacea to fix every online communications problem. It is not!

    I did explore the page’s links to “Does Twitter Provide Any SEO Benefits“.

    What I found was a mix of links to:

    dead links
    [*]out of date links
    [*]irrelevant links

    I found links to SEO articles dating back to 2007!!!! If you post a link to a page like this in an SEO forum, don’t be surprised if you get caned, big time!

    Google has gone though the most dramatic changes in the last 18 months. All this small evaluation suggests is that your referenced page is irrelevant to anything related to SEO and by inference, every other bit of advice may be suspect.

    Based on this very small assessment, it suggests that the page you reference may have questionable value to small business owners.
    Regs,
    JohnW

    #1147894
    Ade2
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    No worries, point taken

    “Anyone who has never made a mistake has never tried anything new.”
    ― Albert Einstein

    #1147895
    Greg_M
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    I’m not usually a fan of social media, but I actually like Twitter and use it a lot.

    It’s a better search engine than Google if you’re looking for authoritative sources in specialist areas.

    I use it like an RSS feed of streaming headlines. It’s led to subscribing to various blogs and newsletters (possibly of benefit to the tweeters), and slowly to connections with others … and maybe some business.

    From my experience if you’re “pitching for sales” in your tweets, you’re as good as dead (certainly with this user). If you supply good links to good content (maybe even your own) people do follow and interact. I’ve earmarked several people I’d like to do business with, if my needs match their skill.

    The people I follow are always doing stuff, or commenting on things that interest me, the better their stuff the more I’ll retweet it, and read it.

    I think this ability to fine tune your audience is pretty powerful for establishing credibility online, something that’s pretty hard to do.

    I don’t even look at the numbers, and spend time just deleting the crap (I don’t follow blindly, looking for a reciprocal arrangement). My experience is that people with a large number of followers usually have something to say, or are already well known in another media source.

    You probably can’t crunch the numbers like you can with website analytics, if you’re trying, I think you miss the point.

    My 25 cents worth.

    #1147896
    JohnW
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    Twitter may be the most over hyped Internet presence of them all.

    A couple of statistics…

    “On December 18, 2012, Twitter announced it had surpassed 200 million monthly active users.” Ref: http://en.wikipedia.org/wiki/Twitter

    World Internet usage stats Jun 2012: 7,017,846,922 – http://www.internetworldstats.com/stats.htm

    The stats suggest that only 3% of Internet users are regularly involved in this social media property.

    I have a Twitter account but I don’t use it to follow anyone. It sounds like I’m a typical Twitter subscriber. My grandmother used to say, “empty vessels make the most noise“. If she were alive today, I think she would add, “now they only tweet.”

    I suggest being very careful about the time, money and implementation strategies you plan to allocate to this social media property.

    I can certainly envisage marketing communications situations where it could be very useful. However, I believe the majority of its business users are likely to be wasting scarce resources.
    Regs,
    JohnW

    #1147897
    John Romaine
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    In the internet marketing space, Twitter is super powerful, especially when it comes to content syndication and promotion.

    Derek Halpern is a great example of this.

    Check out any of his blog entries and you’ll see many of them have a huge number of retweets. This causes more eyeballs to his offer, more subscribers, and (at a guess without knowing his figures) more conversions. It must be, otherwise he wouldn’t be doing it.

    I made the mistake of discarding certain social properties myself until I learned how best to use them.

    Once you get that right, that’s when the real power kicks in.

    I’m going to bed, its late as …..2:30am.

    G’nite :)

    #1147898
    Greg_M
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    3% eh, makes me feel kind of exclusive. Maybe we’re the smart ones?

    The big issue with the internet and search in particular, is the mass of data you have to wade through to find anything useful. Twitter is a particularly powerful tool for filtering out the crap and getting a synopsis of what you want.

    I would have thought that an audience that has been filtered very selectively towards your content and or personality was a useful resource for some.

    I don’t see the need to spend any money, nor a lot of time on a Twitter strategy, any business connections made tend to be a bi-product of sharing common interests or themes and showing some credibility doing it (is this what you marketing guys call “authority”-apparently important).

    For the original OP, I would make a couple of suggestions, based on what I follow and read that might assist. He is launching a startup ( don’t know what it is, so I’m winging it), so what I’d do is this (Twitter specific).

    Search around the technology your using and find experts to follow.

    Find and follow some startup junkies with credibility, Kevin DeWalt is a good start, Dan Norris (off this forum is another), Susan Jones, who lectures in entrepreneurship at Swinburne Uni is yet another. They will lead you to better and better resources and your strategy may become self evident.

    My grandmother taught me, that “cream rises”. I think that’s how Twitter works-whether that can be leveraged for business is another thing.

    #1147899
    MatthewKeath
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    When people use Twitter to make public statements that are then picked up by the media around the world, the platform has relevance.

    #1147900
    JohnW
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    John Romaine, post: 169885 wrote:
    In the internet marketing space, Twitter is super powerful, especially when it comes to content syndication and promotion.

    Derek Halpern is a great example of this.
    Hi John,
    Thank for bringing this example to everyone’s attention. It shows that there is no single Internet panacea. If people think it is ALL about either Twitter or Facebook or YouTube, etc. they are doomed.

    It is about why, how, when, which, etc. of the different communication channels are used.

    Let’s start with the “brand”. This guy has chosen to make himself into a brand. Following celebrities, bands, movie stars, sportsmen, etc. is a central tenet of Twitter. How many of us want to adopt that sort of personal exposure to the world?

    You need to know your target audience and adopt an appropriate mix of communications channels and techniques that are relevant.

    You also need to select/allocate your resources most appropriately to your situation and skills.

    Words are the most difficult part of Internet marketing. How much of your time are you prepared to commit to this process? Do you like doing it? Are you any good at it? If we don’t like it, are no good at it, how much can we afford to pay someone else to do it?

    Video: “Here’s How Derek Halpern of Social Triggers Gets Traffic, Leads and Sales

    Derek is not reliant on Twitter. He uses a whole mix of Internet properties including:

    • website/blog (220 pages)
    • Facebook
    • Email marketing
    • Web TV show
    • YouTube (31 videos in a year)
    • Webinars
    • LinkedIn
    • Google+
    • etc.

    This is an organisation whose existance revolves around publishing online content.

    How many people and how many dollars do you expect have been invested in this program?

    Twitter is an important but apparently relatively minor contributer in the total scheme of this Internet communications program.

    How many FS are in this type of business category? The answer must be a tiny minority.

    I humbly suggest that “smart” is not associated with any one Internet medium, “smart” depends on your results with any/all of them. :)
    Regs,
    JohnW

    #1147901
    John Romaine
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    JohnW, post: 169939 wrote:
    Derek is not reliant on Twitter. He uses a whole mix of Internet properties

    That’s right, and that’s smart marketing.

    JohnW, post: 169939 wrote:
    Twitter is an important but apparently relatively minor contributer in the total scheme of this Internet communications program.

    Perhaps for you, but I get conversions from Twitter.

    That’s enough in itself to make it a worthwhile channel for me. :)

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