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  • #1064359
    JohnW
    Member
    • Total posts: 2,642
    WAHE, post: 82716 wrote:
    Thanks John,

    BTW, thank goodness you don’t Tweet your lengthy posts on Twitter…lol…
    Can you imagine me as a tweeter with only 140 characters to play with? :-)
    Regs,
    JohnW

    #1064360
    Carbonite Australia
    Member
    • Total posts: 118
    WAHE, post: 82219 wrote:
    Dear Arthur,

    Thank you so much for not posting this thread on Twitter as I am the type of person who enjoys a lengthy and meaningful conversation, eg FS forum, and do not appreciate my sentences being cut-short.

    I would hate to think how many Tweets would be required to compile this whole thread in its entirety on the Twitter platform.

    lol…Only joking ladies…

    So, we can conclude from this meaningful discussion that Twitter is not a medium that suits every type of personality and or business.

    You would be glad to note that such a conversation would not have lasted this long with over 90 posts on it via Twitter, whilst I believe in the tool, it does have its limitations.

    On the issue of it not being for everyone and every business and industry, yes it isn’t but with anything marketing simply cancelling out a service because you personally don’t like it doesn’t help you in the long run. Many would have said the same about having a website 10 years ago, we all think quite differently today.

    What I was hoping for via this thread was for people to take the blinkers off for just a second and consider the pros and cons of the service. I think it has succeeded.

    It might not be worth the investment for you (and others) but atleast you have considered it and so when you are next talking to someone about their digital marketing and you can see that social media can assist them then you may actually recommend Twitter (or any other SM service) to them.

    #1064361
    The Copy Chick
    Member
    • Total posts: 963

    FWIW… I attended a networking night on Friday which was filled with real life people. It seemed most people just kept talking to the people they had arrived with, while enjoying the free drinks and canapés.

    I had no idea how to approach anyone, since I had no idea who anyone was, or what they might have been needing. Thought it was probably a bit rude to walk up, break into an ongoing conversation and say “Hi.. whatever your name is… I’m a copywriter, here’s my card. Call me” :D

    Awkward!!

    #1064362
    JaneB
    Member
    • Total posts: 324
    The Copy Chick, post: 83105 wrote:
    FWIW… I attended a networking night on Friday which was filled with real life people. It seemed most people just kept talking to the people they had arrived with, while enjoying the free drinks and canapés.

    I had no idea how to approach anyone, since I had no idea who anyone was, or what they might have been needing. Thought it was probably a bit rude to walk up, break into an ongoing conversation and say “Hi.. whatever your name is… I’m a copywriter, here’s my card. Call me” :D

    Awkward!!

    Saying what I’m about to say will relegate me to the OldPhart bin but growing up we used to be taught how to socialise – it’s quite a learned art unless you are a natural born extrovert. This will send most of you going “WHAT?…” but we would actually practise doing introductions and start conversations in front of a classroom. It was one of the rare things I learned and used from a formal education in the 50’s/60’s.

    Next time you are in a free drink/canape situation grab a whole plate of canapes and start walking around the room with them offering them to groups of people. Since you have a name badge on – (presumably – being a network event) – people know that you are not the hired help and often simply ask what you are doing handing around canapes.

    To which you reply that you are looking for excuses to meet people. And there you will stand meeting people until the entire plate of canapes has disappeared.

    And now back to twitter and apologies for the interruption :)

    #1064363
    tonyk
    Member
    • Total posts: 1,430

    Like a lot of things in life, Twitter is all about finding a balance. I think it’s good to have some personal stuff on Twitter – whether it be a song you’re listening to, movie you’re watching or some form of sport that you just engaged in. By posting such things you’re able to find a common ground with other people on Twitter and over time a basis of trust will be developed – which is obviouslty very important when it comes to business dealings.

    #1064364
    bridiej
    Member
    • Total posts: 1,097
    JaneB, post: 83129 wrote:
    Next time you are in a free drink/canape situation grab a whole plate of canapes and start walking around the room with them offering them to groups of people. Since you have a name badge on – (presumably – being a network event) – people know that you are not the hired help and often simply ask what you are doing handing around canapes.

    To which you reply that you are looking for excuses to meet people. And there you will stand meeting people until the entire plate of canapes has disappeared.

    Love that idea… thanks for sharing :)

    #1064365
    The Copy Chick
    Member
    • Total posts: 963
    JaneB, post: 83129 wrote:
    Saying what I’m about to say will relegate me to the OldPhart bin but growing up we used to be taught how to socialise – it’s quite a learned art unless you are a natural born extrovert.

    Next time you are in a free drink/canape situation grab a whole plate of canapes and start walking around the room with them offering them to groups of people. Since you have a name badge on – (presumably – being a network event) – people know that you are not the hired help and often simply ask what you are doing handing around canapes.

    To which you reply that you are looking for excuses to meet people. And there you will stand meeting people until the entire plate of canapes has disappeared. .

    Some good advice :)

    And yes, being a classic introvert, it is difficult to put yourself out there – even though I’m a well-socialised introvert.

    I think part of the problem was the way it was structured.. members of the group hosting had name badges (or some of them!), but not the guests, and the badges really didn’t indicate what industry you represented.

    There were also several large tables with food which everyone had surrounded, so there really wasn’t the opportunity to take plates around… people were already on top of it.

    And finally, it was a combined “social” outing, so I’m not sure most the guests were even looking to network; they were just out for a fun night (and who wants someone interrupting your fun Friday night with work?).

    I’m not sure it was as well thought through as it could have been, but I think there’ll be some good lessons for the next event.

    #1064366
    SuzsSpace
    Member
    • Total posts: 692

    If you think of the sharing of songs or food as the plate of canapes you have one way of meeting someone you might do business with on twitter.

    #1064367
    Anonymous
    Guest
    • Total posts: 11,464

    Hi Anna,

    This article contains some more great ideas that you might find useful for next time:
    http://www.flyingsolo.com.au/marketing/business-networking/stress-free-business-networking-tips

    Happy networking :)

    Jayne

    #1064368
    Carbonite Australia
    Member
    • Total posts: 118

    @danrippon passed this onto me this morning, you might find it useful.

    Twitter drives 4 times as much traffic as you think it does

    I am obviously biased but it can’t hurt to learn something new.

    #1064369
    tbc
    Member
    • Total posts: 29
    websitedesigner, post: 79732 wrote:
    People seem to be thinking about Twitter as sone sort of advertising option. It’s not going to work for you if you think about it like this.

    One way I look at it is part of a content marketing strategy (and the most important part). You follow people who produce great content so you are constantly learning, constantly re-tweeting great content for your followers, constantly inspired to create great content yourself. You help other people promote their comtent and they do the same. You use Twitter to spread the word about your content and over time with a big enough following, word spreads (which may lead to new clients, may lead to improved search engine positions etc).

    The thing is the road to content marketing leadership is a very long one. Those of us who market their businesses this way put a lot of time into things that other people wouldn’t spend minutes on unless they saw a decent return. I spend probably 2-3 hours a day on Twitter, reading blogs, reading forums, sharing content coming up with ideas for my own blog, for products etc (and that’s before writing anything). It’s an attitude, a commitment, and not something that produces an immediate return. Not something you can really explain to people who choose to market their businesses in more traditional ways.

    Whether you choose to market your business in this way or not, you need to give to get. It’s not like advertising, you don’t try it then sit back and wait.

    I think this is exactly right. Twitter can sometimes get your blog/whatever it is seen by more people. If you have a look at journalists’ twitter accounts, they’re mostly tweeting links to their articles with a pithy description. Would I go and look to see if X has written another witty sketch? Probably not. But if the link is there in my stream and I have time, I’ll go and check it out.

    Twitting “Hi I’m a va, tell all your friends.” probably won’t help, but linking to your blog with a “How to save 365 hours a year” headline and a genuinely good article in the link might get that article read by more people than you expected…

    But that’s just my neophyte understanding of it.

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