Home – New Forums Marketing mastery Unconventional marketing for a meetup site

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  • #978505
    19670#deleted
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    Hi. I am starting a meetup site that is similar to Meetup.com and Facetime.com.au.

    I want to ask all the marketing gurus out there: how would you go about attracting the first 1,000 users in a major city such as Melbourne?

    The site is targeted at people in their 20s-early 30s who like to socialise and meet new friends. They may have changed careers or are new in town or are just after people to do activities with.

    I am exploring unconventional high impact marketing ideas to get the first batch of users… something that can attract hundreds of users to sign up for the least amount of time spent. I have a small budget for marketing in the thousands of dollars.

    For the purposes of this discussion, please just focus on the marketing of the site.

    How would you attract users if you were starting a meetup site today?

    #1107592
    Robert Gerrish
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    Hi keroppi

    Thanks for joining the forums. As you’ve decided to start this business – and we haven’t seen you around here before – why don’t you start the ball rolling and share with us the ideas that you have already conceived…the community can then add to them?

    Thanks

    Robert

    #1107593
    19670#deleted
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    Robert Gerrish, post: 119376 wrote:
    Hi keroppi

    Thanks for joining the forums. As you’ve decided to start this business – and we haven’t seen you around here before – why don’t you start the ball rolling and share with us the ideas that you have already conceived…the community can then add to them?

    Thanks

    Robert

    No worries Robert. The site is a place where you meet people to do small group activities, whereas Meetup.com is primarily focused on larger sized group activities.

    If you have specific questions, happy to answer them. Although as I said, I would like to keep the discussion focused on out of the box ideas on how you would go about marketing a site like Meetup if you were starting out today.

    #1107594
    Sandy Naidu
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    * Facebook marketing
    * I would also get active in forums and other online sites my target audience would hang out…

    #1107595
    19670#deleted
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    Any out of the box ideas? Thank you to everyone who contributes to our brainstorming.

    #1107596
    Shaukat Adam Khalid
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    Why is it so important to have “out of the box” ideas? I am an advocate for rethinking “inside” the box. Too many clichés.

    1. find out where your target market hangs out.

    2. find out what would entice them to join u

    3. create a competition whereby the ones who bring in the most will get a prize. you can even get this sponsored by those who are currently paying money for the attention of your target market.

    4. invest in a results based marketing consultant. most organisations do this last and wonder why they don’t succeed or continue to struggle.

    #1107597
    SavvySME
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    Good points, effective out of box ideas always come from a strong “inthebox” research which is being clear about your customer and what makes them tick.

    You don’t want to do a blackberry “wake up” Where they tried guerrilla marketing and painted the message “wake up” everywhere as a teaser. Most people thought it was a government campaign about sleep deprivation while driving. This shows a huge out of the box marketing tactic with bad research in the beginning. It’s a big waste of time and it fails and costs money.

    So you need to do something crazy that your audience understands. You say your target marketing is 20-30 yr olds who have just moved to Melbourne and such, so maybe do something crazy like hold a massive speed dating cup sale? Where you just buy pairs of matching cups and have people pick their favourite and match them with the other pair. I’m just throwing random ideas to get people thinking :)

    Khalid Adam, post: 119760 wrote:
    Why is it so important to have “out of the box” ideas? I am an advocate for rethinking “inside” the box. Too many clichés.

    1. find out where your target market hangs out.

    2. find out what would entice them to join u

    3. create a competition whereby the ones who bring in the most will get a prize. you can even get this sponsored by those who are currently paying money for the attention of your target market.

    4. invest in a results based marketing consultant. most organisations do this last and wonder why they don’t succeed or continue to struggle.

    #1107598
    AgentMail
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    I would do something where you actually get out in the city and get in front of those 20-30 yr olds. Go into the city centre with a bunch of mates and hand out some promotional freebies – but make it something slightly different – Perhaps some wacky plastic glasses with your branding on, perhaps some old skool Yo-Yos etc. – don’t go for the boring pen, bottle of water etc. it wont stand out enough

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