Home – New Forums Tech talk Video: Google defines its top SEO mistakes

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  • #983009
    JohnW
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    Hi All,
    FYI. Small business owners with websites can get the “good oil” from Google about its version of commonest SEO mistakes.

    29 Apr 13: Matt Cutts, Google Video
    What are the top 3-5 SEO areas where webmasters make the most mistakes?

    Summary:
    1. SEs Can’t Crawl Your Site
    In my experience it still happens far more frequently than you might expect. Eg. If you are using WordPress, you or your developer only have to make a configuration setting error to exclude SEs from your website.

    With the increased use of drop-down/pop-out navigation menus, the SE access barriers are potentially skyrocketing.

    2. Your Pages Don’t Contain Relevant Search Words.
    The first step in SEO is to qualify for as many relevant search phrases as possible.

    IMHO, this is the single biggest area of SEO mistakes. If your SEO company tells you SEO is about targeting a handful of frequently used search phrases, then I suggest you are getting either very bad, ill-informed or inexperienced advice.

    3. Focusing Too Much on Link Building
    IMHO, links support a page’s ranking for specific search words.

    Most external link building schemes are a waste of time because they target a search phrase that the site will rank #1 for anyway. That, or they try to attract people to the wrong page.

    4. Poor Page Titles and Descriptions
    In terms of the frequency of mistakes, I’d list this one before link building issues.

    5. Webmaster Tools Aren’t Used
    The other major problem is not reviewing Google Analytics reports.

    For small businesses, I’d put this omission very high on the list of mistakes.

    What do other SEOs think and see?
    Regs,
    JohnW

    #1140108
    pauls
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    Totally agree.

    Not only are many businesses of varied sizes missing the basics, but even agencies that specialise in web.

    Here is a more comprehensive list along the same lines we compiled early last month. http://www.criticone.com.au/news-blog/seo/myths-and-tips-about-seo

    #1140109
    dunks
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    Most external link building schemes are a waste of time because they target a search phrase that the site will rank #1 for anyway

    I didn’t read the article but I have to say that this makes little sense to me!

    Not many people have that problem (bolded).

    Sure lot’s of linkbuilding “schemes” are a waste of time but a lot are not too!

    #1140110
    pauls
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    dunks, post: 160725 wrote:
    Most external link building schemes are a waste of time because they target a search phrase that the site will rank #1 for anyway

    I didn’t read the article but I have to say that this makes little sense to me!

    Not many people have that problem (bolded).

    Sure lot’s of linkbuilding “schemes” are a waste of time but a lot are not to!
    My interpretation is that due to improper preparation and ongoing monitoring a number of vendors are wasting link building resources.
    While diversity & quality is key, positions gained must represent valuable & relevant traffic that converts.

    Ranking in top 3 with minimal business outcomes is a waste of everyone’s time.

    #1140111
    Zava Design
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    dunks, post: 160725 wrote:
    Most external link building schemes are a waste of time because they target a search phrase that the site will rank #1 for anyway

    I didn’t read the article but I have to say that this makes little sense to me!

    Not many people have that problem (bolded).

    Sure lot’s of linkbuilding “schemes” are a waste of time but a lot are not too!
    If your domain name is “greenchillishoes.com”, your business name/logo/H1 on the page is “Green Chilli Shoes”, you mention the name “Green Chilli Shoes” constantly thoughout your site in product titles, descriptions and the like, then you will rank very highly for anyone searching “green chilli shoes” with minimal or no backlinks using that keyword.

    What you should be focusing any legitimate backlinking pograms on are related search phrases that your target audience may also be searching for, such as “funky shoes”, or “cool shoes”, or whatever is relevant for your products and revised from keyword research on competition …etc.

    #1140112
    MatthewKeath
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    Great tips.

    Thanks John.

    #1140113
    pauls
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    Zava Design, post: 160731 wrote:
    If your domain name is “greenchillishoes.com”, your business name/logo/H1 on the page is “Green Chilli Shoes”, you mention the name “Green Chilli Shoes” constantly thoughout your site in product titles, descriptions and the like, then you will rank very highly for anyone searching “green chilli shoes” with minimal or no backlinks using that keyword.

    What you should be focusing any legitimate backlinking pograms on are related search phrases that your target audience may also be searching for, such as “funky shoes”, or “cool shoes”, or whatever is relevant for your products and revised from keyword research on competition …etc.

    I’m sure many seo professionals that hang around this forum would agree that anyone offering link building that doesn’t know the above should be looking for a new career.

    #1140114
    Snakeman
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    “What you should be focusing any legitimate backlinking pograms on are related search phrases that your target audience may also be searching for”

    That is agreed!

    In our kind of business, this is clearly more important than brand and I assume the case in many others.

    #1140115
    pauls
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    Yes, but remember its all about a natural footprint.
    Your seeking relevant links that will hopefully drive traffic not just juice.
    In the real world links to your site will be diverse and include brand phrases.
    So if your links are ‘exact match’ or not diverse your going to get caught out by G eventually.

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