Home – New Forums Tell me straight… want to revamp my website

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  • #969138
    Wag
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    • Total posts: 37
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    Hi All,

    I would like to revamp my website, but have not had much feedback to what is needed or if any thing needs to be changed or added.

    1. What needs reviewing? (i.e. logo, website, idea etc…)

    would like a review on my website http://www.naturallywagging.com.au

    2. What does your business do?

    my business is an online boutique for dogs specialising in handmade, natural, organic etc care products such as shampoos

    3. Who is your target market?

    dog owners that are discerning and what an alterative to the current care products for there dog

    4. What specific concerns do you have?

    I would like to revamp the website any sugestions

    thanks

    #1037089
    Mickeyrat
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    • Total posts: 20
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    Kim
    I have had a look at your site and I really like the concept and the website – its clean and fresh and you have some good buttons linking through your site. Why do you want to change it??

    The only real suggestions I can come up with are:

    Maybe add a FAQ section with questions about conditions and what products you would recommend, e.g. my dogs coat is really dull, what can i do to make it shiny?

    I would add a couple more ready made hampers to your product list – maybe something around the $40-$50 mark, as people will often think to spend around the $50 mark for a present. These would make great pressies for dog lovers.

    Have you thought about doing a email newsletter, this would be a great way to communicate with your customers? Maybe use some of the FAQ questions as subjects for it.

    I’m thinking alot of pet owners love to show off photos off their” babies” – maybe this could be something you could do on Facebook, for a bit of interaction with your customers?

    Thats about all i can come up for now…….if I had a dog i would definetely be stopping by your shop for my supplies.

    Cheers
    Michelle

    #1037090
    Wag
    Member
    • Total posts: 37
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    Hi Michelle,

    With spring and summer comming up I thought there maybe something I could do to my website as dog care products are a bit seasonal

    Mickeyrat, post: 44781 wrote:
    Kim
    I have had a look at your site and I really like the concept and the website – its clean and fresh and you have some good buttons linking through your site. Why do you want to change it??

    The only real suggestions I can come up with are:

    A FAQ section really didn’t think of that will get onto it

    Maybe add a FAQ section with questions about conditions and what products you would recommend, e.g. my dogs coat is really dull, what can i do to make it shiny?

    With spring summer and christmas comming up some ready made pamper hampers would be a great idea and the price mark – well that is something I had not considered

    I would add a couple more ready made hampers to your product list – maybe something around the $40-$50 mark, as people will often think to spend around the $50 mark for a present. These would make great pressies for dog lovers.

    email newsletter I have thought about but thecost involved has put me off. But I will look into it further. The FAQ idea is great though

    Have you thought about doing a email newsletter, this would be a great way to communicate with your customers? Maybe use some of the FAQ questions as subjects for it.

    I am still trying to get my head around how to use facebook to interact with customers. Posting of there Pooches is a great idea any more advice on this would be so helpful

    I’m thinking alot of pet owners love to show off photos off their” babies” – maybe this could be something you could do on Facebook, for a bit of interaction with your customers?

    Thats about all i can come up for now…….if I had a dog i would definetely be stopping by your shop for my supplies.

    Cheers
    Michelle

    Thanks Michelle for your advice and for looking at my website

    Kim

    #1037091
    DavidM
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    • Total posts: 329
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    Hi Kim,

    Congratulations, your site looks really good. Love it.

    Looking on Google, the meta description of your website doesn’t make any reference to the word dog. Perhaps reword it and make your site more clickable. How about “Ensure your dog feels and looks healthy. Our quality range of handmade soaps, shampoos…’

    The header of your website looks great. It’s warm and friendly, without being too comical. It does take up quite a large section of the screen through – forcing users to scroll down.

    The initial white text on the red background is slightly difficult to read, as the text doesn’t have much weight, nor does it have a high contrast to the red. Just my view.

    You have a horizontal banner saying ‘would you like to receive your goods in a doggy hamper’? This header could perhaps be reworded to something with a bit more positive energy, such as ‘And Get Your Hand Made Doggy Hamper’. Including a pic of your cartoon dog looking on approvingly would also be a nice touch (not to play creative). Making this picture clickable and directing it to a further explanation about the offer may also add value. Also, you claim this basket is $30, but it’s also available for purchase in your online store for $10

    Perhaps add a ‘popular products’ section. This helps lead people make purchase choices when they’re not sure what they want.

    You may like to test the position of the ‘check out our shampoos/conditioners’. It may be better to showcase category pictures (shampoos/conditioners/soaps/what’s new), rather than showing the latest products first.

    Have you got a picture of yourself with your dogs? Include this in your About page to give you a more personal link.

    The link in your link section doesn’t appear to have an obvious connection to your business.

    Agree that you need a FAQ section. Including a returns policy and estimated delivery dates.

    Love Michelle’s comment about the hamper. Look to bundle products together and give a bit of a discount or free delivery for orders over $X.

    Good luck,

    David

    #1037092
    PedroO
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    • Total posts: 10
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    Hi Kim,

    Congratulations on having a really good look & feel website! Previous posts from David and Michelle are spot on, great first impression which gives you a great problem to have “How to turn something good into great?”

    Here’s 3 suggestions for your consideration:

    1. Enphasize key real estate with product pitch
    Supermarkets have aisles, websites have pixel space. Both need be organized in the best possible to ensure a customer sees, takes and buys as easily as possible. In your case when the page loads the visual effect is great but does not bring attention to the products, would suggest moving a few “top sellers” up so that they “smack you right in the face” at the entrance to the site as “this is what we sell here”.

    2. Pictures of dogs with the products
    I bet you a dog inside that doggy hamper surrounded by shampoos will be a sales killer! More so it just gives a direct visual to the customer. Would be great if you include multiple breeds of dogs. The idea is that someone looking would think “that looks just like my dog…” and that’s a short step away from click, purchase here!

    3. Video testimonials
    Rarely will you find more passion than a dog owner describing his relationship with his dog. Im certain some of your customers would have loved to treat their canine friends to some of your products, imagine capturing that emotion on camera… priceless!

    All the best!

    Pedro Oliveira
    CommissionSales.com.au
    **********************
    BUSINESSES: Drive more leads and sales!
    JOB SEEKERS: Make Extra Cash!
    http://www.commissionsales.com.au

    #1037093
    BlueCrane
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    • Total posts: 13
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    The site looks great! If I were you I would spend any money that you had set aside for updating the website on advertising. The only suggestion I would make is maybe try a polarizing filter on your camera to get rid of some of the flash reflection on the product photos.

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