Home – New Forums Marketing mastery Wanted: Uni needs online businesses for study, get free advice

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  • #964112
    jkrahmalov
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    • Total posts: 18
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    Hi all,

    I’m an Advertising Lecturer at the University of Western Sydney, and I need 15-20 online businesses who would like some free advertising advice (provided by a team of Advertising students, monitored by myself).

    You must:

    – Have been in business online for at least 1 year

    – Ideally be based in Sydney (so students can visit, phone, etc), but will consider other locations

    – Be struggling in some sense – the typical “billboard in the desert” – great site/great product, but few visitors

    – Be prepared to discuss the business with the students – who they are targeting, what you have tried, ideas, where you might want to take the business

    – Fill in a short survey at the end of the exercise on the value of the students’ work

    In return, the students will:

    – Research the market, trends, the competitors, analyse the current positioning of the site etc, and provide recommendations through a written report, along with a creative strategy, and media suggestions. No creative will be provided to the business, and students will work with a fictitious media budget of $5K-$10K.

    This service is free and you are not required to provide the budget or implement any of the students’ suggestions. The first semester that we are running this program is from 24 Feb – 18 May 09.

    If you are interested, send me an email at [email protected].

    Regards
    Jacki Krahmalov

    #1003264
    Warren Cottis
    Participant
    • Total posts: 807
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    Hi Jacki

    If you are struggling to find your 15 to 20 sites and so you will relax your 12 month online rule for the subject site then I am really interested in talking to you. My personal online experience spans way, way past 12 months and I think that it would be great to form a relationship with the University.

    #1003265
    jkrahmalov
    Member
    • Total posts: 18
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    Hi warrenc

    Would like to have a chat – please email me your contact number. Send to [email protected].

    Cheers
    Jacki

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