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  • #970707
    Pixelo
    Member
    • Total posts: 14

    Hi Guys,
    I posted this over in “Networking”, but it might be better placed here.

    I have started a graphic design/print brokering firm in Sydney and have had a few requests for websites of late. I am looking for a few web designers to have as contacts when the work load becomes too demanding.

    If web designers out there would like to PM me with some examples of their work and their fee’s etc I would be more than happy to add them to my contacts list. Geographic location isn’t too important, though if you are in Sydney, even better. Good Portfolio + Cheap Rates = :)

    Guys please note the date of this message – November 2010, just so I am’nt still getting PM’s a few months down the line.

    #1045661
    smallbusinesswebdesign
    Member
    • Total posts: 6

    Hey mate,

    Web Design – $400 (5 Pages)
    Online Stores – $500 (150 products)
    SEO – $89 (5 Keywords)

    We also have a white label reseller program for companies looking to offer websites and SEO to their clients.

    Check out our website at the signature link below.

    Cheers,

    Lucas

    #1045662
    JohnW
    Member
    • Total posts: 2,642
    smallbusinesswebdesign, post: 87406 wrote:
    SEO – $89 (5 Keywords)
    You left out a SMALL detail.

    According to your website you charge BY THE NUMBER OF KEYWORDS BY THE MONTH.

    I’m working on SEO of a tradesman’s site at the moment and the first round of SEO is targeting 480 keywords.

    At your rates, that would cost him $103,392 PER YEAR!

    I’ve looked at your website but you don’t seem to offer much information about your SEO expertise.

    Your SEO advice seems to be based on targeting keywords that are the same as the client’s domain name.

    Eg: Your first example, thehairstudiopointcook.com.au is targeting the keywords:

    hair studio point cook
    hairdresser point cook
    hairdressers in point cook
    hairdressers point cook
    hair salon in point cook

    Point Cook had a population of 14,162 in the 2006 census. How much online competition is there for any business in that town?

    If you search Google for: Point Cook, your client’s site does not rank in the top 100 results. Can you explain this, please?

    To help us assess your SEO expertise, can you explain to us why we can’t find find your site in the top 40 Google results when we search for: small business web design.

    That keyword is in your domain name and your Home page’s title, so you seem to be adopting your own SEO tactics.

    I’m sure the SEO experts in this forum will be delighted to comment on your system.

    JohnW

    #1045663
    profitclicks
    Member
    • Total posts: 160

    This is only my opinion but it seems strange to me for the first round of a client’s organic SEO campaign to be targeting almost 500 keywords.

    In my experience working with clients for the last ten years here in Australia, the UK and the US, I have found it better to focus on core local keywords in the initial then moving onto progressively more competitive keywords for the medium and long-term. Target the head and exploit the tail. This way you are not diluting your efforts, your sanity remains intact and the customer relationship is better managed.

    Interested to hear the thoughts from others on this one.

    #1045664
    JohnW
    Member
    • Total posts: 2,642
    agentlocal, post: 87627 wrote:
    In my experience working with clients for the last ten years here in Australia, the UK and the US, I have found it better to focus on core local keywords in the initial then moving onto progressively more competitive keywords for the medium and long-term. Target the head and exploit the tail. This way you are not diluting your efforts, your sanity remains intact and the customer relationship is better managed.
    Hi Agent Local,
    That’s what I’m doing.

    However, the point to my post was to question a company about charging for individual keywords, many of which a SE would treat as essentially identical. The company even shows that 3 of the keywords ranked identically in Google. Guess why?

    If you have 10 years experience in SEO, you will be aware that SEs primarily rank individual words in search results, not specific phrases that are called “keywords” by this poster.

    The client in my example only needs to target around 20 different words (4 of which are probably what you call “core words”) in this initial stage and these can be combined into more than the 480 different individual search phrases, so I expect no sanity problems.

    In fact, the client already ranks top 10 for 24% of the 480 with nothing more than the page copy we created.

    As this is a new site and a small business with very specific customer targeting needs, I’d reverse your saying to “target the tail to exploit the head”. If we were to successfully target the most frequently used search phrases, this business would waste so much time answering enquiries from people who would not be potential clients for a multitude of reasons.

    I find so many SEO consultants completely ignore this crucial customer targeting issue. If all they are doing is entering a client in a SE ranking competition then they are doing them a dis-service and wasting their money.

    Anyway, it’s worked for me in my 17 years in this industry. :-)

    Best Regs,
    JohnW

    #1045665
    profitclicks
    Member
    • Total posts: 160
    JohnW, post: 87691 wrote:
    Hi Agent Local,
    That’s what I’m doing.

    However, the point to my post was to question a company about charging for individual keywords, many of which a SE would treat as essentially identical. The company even shows that 3 of the keywords ranked identically in Google. Guess why?

    If you have 10 years experience in SEO, you will be aware that SEs primarily rank individual words in search results, not specific phrases that are called “keywords” by this poster.

    The client in my example only needs to target around 20 different words (4 of which are probably what you call “core words”) in this initial stage and these can be combined into more than the 480 different individual search phrases, so I expect no sanity problems.

    In fact, the client already ranks top 10 for 24% of the 480 with nothing more than the page copy we created.

    As this is a new site and a small business with very specific customer targeting needs, I’d reverse your saying to “target the tail to exploit the head”. If we were to successfully target the most frequently used search phrases, this business would waste so much time answering enquiries from people who would not be potential clients for a multitude of reasons.

    I find so many SEO consultants completely ignore this crucial customer targeting issue. If all they are doing is entering a client in a SE ranking competition then they are doing them a dis-service and wasting their money.

    Anyway, it’s worked for me in my 17 years in this industry. :-)

    Best Regs,
    JohnW

    Agree with the thrust of what you are saying and a lot of the times it is all semantics or packaging the truth in a powerful way.

    While I obviously can’t comment on your 17 years in the industry, what I can say is that Google really only came into the public consciousness in the tail end of the 90s around 98-99. You and I have both probably seen a lot of changes in the industry and we will continue to see these as Google and other search engines develop.

    My biggest bugbear is companies that market SEO as the be all and end all. What happens to a prospect when they arrive at your website. Are they converting or leaving? This is due to the keywords / keyphrases we target AND how well a company’s core product / service is sold.

    Anyway, we could debate all day long on these matters – I hope your search for a supportive hand is fruitful :)

    #1045666
    JohnW
    Member
    • Total posts: 2,642
    agentlocal, post: 87703 wrote:
    My biggest bugbear is companies that market SEO as the be all and end all. What happens to a prospect when they arrive at your website. Are they converting or leaving? This is due to the keywords / keyphrases we target AND how well a company’s core product / service is sold.

    Anyway, we could debate all day long on these matters – I hope your search for a supportive hand is fruitful :)
    Hi,
    I don’t see a single point of disagreement between us.

    Best regs,
    JohnW

    #1045667
    CreativeCorrespondence
    Member
    • Total posts: 35

    I just wanted to give some kudos for Wonderful Websites (wonderfulwebsites.com.au) who did my website at a great low cost and with professional and personal service.

    #1045668
    JohnW
    Member
    • Total posts: 2,642
    CreativeCorrespondence, post: 88835 wrote:
    I just wanted to give some kudos for Wonderful Websites (wonderfulwebsites.com.au) who did my website at a great low cost and with professional and personal service.
    Hi Creative,
    A problem we all have with evaluating websites is that the level of service behind them is invariably totally different.

    The cheapest part of a website is usually the process of creating the individual web pages.

    The part that is much more expensive is the cost of the process associated with delivering your information to your target audience. Some companies spend thousands per month on that.

    What you have is a site that has had no investment in the information delivery process. It should be very inexpensive because now you have to spend your time and/or money delivering your info to potential customers.

    I’m sure your web page designers offer great service but their service seems to be limited to the very low cost area of simply creating then storing web pages onto a computer somewhere.

    Regs,
    JohnW

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