Home – New Forums Tell me straight… Website content feedback

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  • #982931
    TRexteriorclean
    Member
    • Total posts: 25
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    Hi All,

    I have just made some big changes to the content of my website. I don’t think it was ‘punchy’ enough before and am hoping for some feedback as to whether the content now grabs you or should i go back to the drawing board.

    Do the pages entice you to contact my business over the many others available?

    We are an exterior cleaning business and I was wanted to make sure the website was able to convey how we see our business and also the information relayed from our customers that we do well.

    http://www.trexteriorclean.com.au

    Thanks in advance for the feedback.

    #1139716
    JenG
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    • Total posts: 133
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    Sometimes it takes fresh eyes to notice something you missed, after going over and over it, checking. I haven’t read much but started at the top of your home page and saw this: “We know you’re busy and make it our priority to take away the hassle of not only doing the jobs but also hiring some to do them for you!”

    I think the word “some” should be “someone?”

    I’ll have a bit more of a look shortly, but didn’t want to forget to tell you this. :D

    #1139717
    JenG
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    • Total posts: 133
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    I like the “feel” of the content. There’s definitely a desire to do a good job, coming through. Wondered if you pressure clean driveways? Also do you have insurance?

    #1139718
    TRexteriorclean
    Member
    • Total posts: 25
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    Hi Jen

    Thanks for the feedback. it does often need fresh eyes, once you have gone through pages on content its easy to miss the odd word.

    Yes we do driveways and yes we are insured. 2 things i may need to make more obvious on the website.

    Thanks

    #1139719
    JenG
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    • Total posts: 133
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    The very best of luck with your new business, Terry. I reckon you’re onto a go-er!
    I could use you here on the Sunshine Coast. :)

    #1139720
    MatthewKeath
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    • Total posts: 3,184
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    Hi,

    I think you need to look at the main header:

    We know you’re busy and make it our priority to take away the hassle of not only doing the jobs but also hiring someone to do them for you!

    I had to read it three times before I understood what it meant.

    Keep it simple. Copy is all about:

    a)Identifying the visitors problem.

    b) Solving the problem.

    Cheers

    #1139721
    TRexteriorclean
    Member
    • Total posts: 25
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    Hi MatthewKeath,

    Thanks for the advice and I think you are right the line does seem a little long and complicated but I am unsure how to simplify it. My message is simply that we know people use our services because they do not have the time to do the work, and that we will also make sure that the task of getting someone else in to do the job is simple.

    Any suggestions on improving the header line?

    Cheers
    Terry

    #1139722
    Lindz
    Member
    • Total posts: 254
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    Hello Terry,

    Nice easy to use website but much of it seems to be about convincing people how busy they are and how unpleasant cleaning home exteriors can be. ( A bit like a television advert.) 😮

    I figure if people have landed on your site it’s because they already know all that and now they are just looking for someone to do it for them. All you really have to do is convince them why that ‘someone’ should be you.

    Things like neat, reliable, courteous, use of specialised equipment and environmentally friendly products (which is currently tucked away under FAQ), photos and all that other good stuff you’ve got on there. ;)

    Sounds like a good niche. I’m sure you’ll make a real go of it.

    All best,

    Lindsay

    #1139723
    TRexteriorclean
    Member
    • Total posts: 25
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    Hi Lindsay

    I really appreciate the feedback, often all I have to go by is what our personal opinion is. I have tried to include a lot of the information our customers have said they like about us such as our great communication, honesty, the fact that we are reliable and the quality of our work, which is great because that whats we are hoping the clients will see. Communicating all this without sounding too ‘salesy’ to potential customers is the hard part.

    Thanks
    Terry

    #1139724
    John Romaine
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    • Total posts: 1,108
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    I dont know what you mean by ‘content’?

    Are you referring to the information on your pages? Those are just basic info-pages.

    Why not really ramp up your content with some indepth articles, videos, and perhaps even a podcast.

    With the right strategy, you could own the market.

    #1139725
    websitedesigner
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    • Total posts: 917
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    Read this and implement it. If you are struggling pay a copywriter to help. There are hundreds in this forum.

    Good luck. If the URL doesn’t work just google mixergy copywriting checklist

    http://www.google.com.au/search?client=ms-android-samsung&sourceid=chrome-mobile&ie=UTF-8&q=mixergy.com+copywriting+checklists

    Sent from my GT-N7100 using Tapatalk 2

    #1139726
    MatthewKeath
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    • Total posts: 3,184
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    websitedesigner, post: 159633 wrote:
    Read this and implement it. If you are struggling pay a copywriter to help. There are hundreds in this forum.

    Good luck. If the URL doesn’t work just google mixergy copywriting checklist

    http://www.google.com.au/search?client=ms-android-samsung&sourceid=chrome-mobile&ie=UTF-8&q=mixergy.com+copywriting+checklists

    Sent from my GT-N7100 using Tapatalk 2That’s freaking awesome.

    Exactly what I need at exactly the right time.

    Thanks Dan.

    #1139727
    websitedesigner
    Member
    • Total posts: 917
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    Glad to help it’s solid hey

    Sent from my GT-N7100 using Tapatalk 2

    #1139728
    MatthewKeath
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    • Total posts: 3,184
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    websitedesigner, post: 159697 wrote:
    Glad to help it’s solid hey

    Sent from my GT-N7100 using Tapatalk 2I’ve been working through the list all day today, and while at sometimes it’s frustrating, I’ve learnt a lot about my product and how to present it to potential clients.

    I am using a copywriter to help polish and refine my initial ideas.

    #1139729
    TRexteriorclean
    Member
    • Total posts: 25
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    Thanks Dan

    The document is excellent and as much as I have tried to work through it myself, i think it time to get a copywriter. Although I now understand it a whole lot better.

    Cheers,
    Terry

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