Home – New Forums Marketing mastery Website: Show prices or not?

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  • #1128709
    ScarlettR
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    I believe my clients know what they want, and how much they have set aside as a budget for the project, and because of this the price is one of the first things on my website. Seems to be a winner so far.

    #1128710
    Shaukat Adam Khalid
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    Only show the price after you’ve explained meaningful benefits of your offers otherwise you end up losing more clients than you gain.

    If a prospect see the price first, you become a commodity. People are usually ready to spend 30% – 40% more.

    Think back to a purchase you made that was out of your budget. Why did you buy it?

    We’re all guilty unless everything in your house is from Crazy Clark or Sam’s Warehouse.

    #1128711
    Fiona @opshoppers
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    Here’s some advice from a rabid e-commerce consumer. :)

    If I can’t see a price for the service I’m looking for, I hover my mouse over the little x tab in the corner and press it without hesitation.

    I am happy to pay more for a premium product. (Naturally, I am also happy to pay less!)

    But If you hide the price of your service from me, I will ignore you and move on.

    It’s like going into a cafe looking for a coffee + bagel. I want a menu. I want to see the price. Have you ever heard of no prices on a menu??

    Good luck!

    #1128712
    MatthewKeath
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    It you offer a service or product with a fixed price point then yes.

    If you are a service, have a pricing page that you can access from any page on your site.

    If you have a product, ensure that the price is on the description.

    Having a long winded landing page that some IM seem to love might work with some industries (generally selling ‘Dominate Google’ or ‘Make $157 per day doing nothing’ or ‘Learn the secrets to becoming a marketing rockstar online’… then having the price at the bottom of the page…

    If I just want to know how much my email newsletters or my Analytic solution is going to cost, you better have the price easy to find or you lose my business.

    #1128713
    Johny
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    I find this interesting because I seem to be the opposite of most others.

    If I want to buy a TV, I want to see the price, if I want to go for a meal, I want the price on the menu, but if I wanted to see a hypnotherapist (something I would consider to be a specialist service rather than sale of a commodity), I think I would be more concerned about what they can do for me. I wouldn’t expect there would be a “one price fits most situations” option so would expect that offering general pricing may be difficult.

    Having said that, if all I wanted was to take a “quit smoking” session/course then I would like to see the cost for something like that which I would presume would be a relatively standard thing.

    The thing I noticed most was that the website is .co.uk, which for no reason I can really explain, put me off a little.

    #1128714
    James
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    For me personally: I look for a price. I consider myself a sensible consumer and understand that pricing can vary wildly from customer to customer but where there is not even an indication of price, I generally try to get an indication from somewhere else – often a competitor.

    I worked for a firm in the past that did not reveal their pricing and this meant there were a lot of leads coming in, just from people looking for the price.

    This could be perceived as useful because you have initiated contact with a potential customer, but equally you may waste 15 minutes of your time chatting to a lead that is NEVER going to be a customer. This is 15 minutes that could easily have been saved by showing the prices up front.

    Ultimately I don’t have much more than my opinion on this topic so I have gone out and searched for some studies on the matter.

    Unfortunately I couldn’t find anything particularly specific, but I did find a very interesting article on the psychology of pricing. Link to follow.

    After reading that it is clear that showing your pricing is actually a very valuable marketing tool. I’m sure in many instances not showing your pricing is equally valuable, but you do have to make up that marketing presence somewhere else.

    So the link. It took about 10 minutes to read so just be prepared — http://blog.kissmetrics.com/5-psychological-studies/

    #1128715
    JohnW
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    Good on you James for providing a reference article!

    Mesmer,
    Go for value, not price. Give a general indication of costs and tell potential clients how they can get an obligation free quote (phone or email you).

    If lowest price is the key factor in selecting a product, how come there is a $600 million bottled water market in Australia? Bottled water costs around $4 per litre. It only costs $0.002 per litre out of your kitchen tap.

    How do you compare hypnotherapists? Price per hour? Price per course? Price per cure? No two services will be the same. What does this service provide compared to other hypnotherapists’ services?

    There is no such things as a product that is too expensive, there are just not enough reasons given to buy it.

    Don’t fall into the trap of degrading your service into the lowest priced commodity. That way leads to disaster.
    Regs,
    JohnW

    #1128716
    PRO
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    My fees page is the second most popular page after the homepage.

    #1128717
    Zava Design
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    PRO, post: 147124 wrote:
    My fees page is the second most popular page after the homepage.
    Which means…??

    I would almost guarantee, going on previous experience, that I could create a page called “Costs”, and create content that doesn’t mention any prices and would get more enquiries than the same named page showing prices.

    As said a couple of posts above, if you’re relying on prices to attract customers it’s always going to be a race to the bottom, as there’s always going to be someone cheaper than you out there.

    #1128718
    JohnW
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    PRO, post: 147124 wrote:
    My fees page is the second most popular page after the homepage.
    Hi Darryl,
    I can’t find a fees page on huilawyers.com.au.:confused:
    Regs,
    JohnW
    #1128719
    Breevree73
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    James Rayers, post: 147107 wrote:
    Ultimately I don’t have much more than my opinion on this topic so I have gone out and searched for some studies on the matter.

    Unfortunately I couldn’t find anything particularly specific.

    When I’ve gone looking, I could never find anything either…..
    so I’m organising an online resource for small business that is going to provide this kind of information in one place, at your fingertips, free to everyone.

    It’ll be called the Small Business Cookbook.

    More details on the idea at http://www.bvint.com/#!the-small-business-cookbook/c1fpx

    (Of course, this doesn’t really help right now :-) )

    #1128720
    PRO
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    JohnW, post: 147295 wrote:
    Hi Darryl,
    I can’t find a fees page on huilawyers.com.au.:confused:
    Regs,
    JohnW

    Was referring to PRO Town Planners website.

    #1128721
    JohnW
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    PRO, post: 147298 wrote:
    Was referring to PRO Town Planners website.
    Hi Darryl,
    I know.

    Could it be that our poster’s business is more like your legal business when it comes to displaying fees or not? :)
    Regs,
    John/w

    #1128722
    MatthewKeath
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    It depends on the business.

    Some a definite YES.

    Some a definite NO.

    Others a grey area.

    #1128723
    PRO
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    JohnW, post: 147301 wrote:
    Hi Darryl,
    I know.

    Could it be that our poster’s business is more like your legal business when it comes to displaying fees or not? :)
    Regs,
    John/w

    I would suggest not.

    I am assuming, and I could be wrong, that a hypnotherapist would have sessions of set length and would be therefore relatively easy to display common prices, much like the town planning practice has some common services that you can display common prices.

    Hui Lawyers website predates my joining the practice. I do not derive clients from that website, nor do I need to. If I did, I would have updated pricing of some of our common services on it.

    I am currently having alternative websites developed for my specialist practice areas that do include prices and lots of them. I try to have fixed prices wherever possible and be upfront about them. Some things are almost impossible to price upfront with any accuracy, especially litigation.

    I stand by my point of having prices is preferable to not in most circumstances, especially from me as a consumer. Except, in some specific circumstances, if there is no price I will move on to the next website

    D

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