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  • #1188067
    Aleszandro
    Member
    • Total posts: 13

    This might sounds strange, but bear with me. I believe that if you unify your marketing efforts, together they will yield a greater result.

    With this in mind, you could put keywords you wish to be associated with (again, this has to do with marketing/search engine optimisation) on your business card, rather than “owner” or “director”, or in conjunction with one of those terms. This shows (prospective) clients what you do, and if they google your keyword (in combination with your company name), it can signal to Google that those terms are related, increasing your rankings, again, helping with your marketing.

    I think it’s most useful for companies whose websites are one of their most important assets (like eCommerce websites), but other sectors could also benefit from it.

    #1188068
    kathiemt
    Member
    • Total posts: 1,167

    I don’t work with a title and never have. Just my name and my business name and if people ask I tell them I’m a Virtual Assistant.

    #1188069
    TehCamel
    Member
    • Total posts: 873

    I think I have Managing Director on the business card, but Technical Director in my signature.
    Considering if it’s worth switching it back to “Senior Technical Consultant” or someting like that

    #1188070
    GuestMember
    Member
    • Total posts: 318

    I think it’s good, where possible Andy, to give the title meaning in terms of what you actually do. If you said Managing Director and passed me a card, I wouldn’t approach you for consultancy unless you said your were also working on the ground. I might be more tempted to connect with you as a fellow business owner.

    If you said Senior Technical Consultant, I’d think you’re more on the ground, experienced, possibly with people below you doing more straightforward tasks. The latter seems more approachable if you’re involved in selling IT consultancy. Just one opinion, of course. Maybe ask a few people?

    Also, ‘Senior Technical Consultant’ or ‘Senior IT Consultant’? The first could be for any kind of technical role. The second is more specific about what technology you work with.

    #1188071
    MikeDav
    Member
    • Total posts: 163

    Hi Kelly, It’s a tricky one. When you are first starting out it feels a bit pompous to go with CEO or Managing Director however if all goes well then in a year or so it may seem more fitting.

    There are a number of situations where it makes sense to have a reasonable title. If you are pitching for a big job or you are trying to build a relationship with an overseas supplier then you want them to know that you are a decision maker.

    My experience is that looking bigger than you are is usually a lot better than looking smaller.

    I think that Director or Founder is a good option. It lets them know that you can make a decision but doesn’t sound as grand as CEO.

    #1188072
    Anonymous
    Inactive
    • Total posts: 15

    This is an excellent question and one that I’ve also been pondering recently. I recently needed to a business card quickly for a networking event and settled on “Virtual Marketing Manager”. I wonder however if “Virtual Marketing Assistant” would be better received by potential clients or whether I should exclude the “Virtual” altogether and go with “Marketing Specialist”.

    Sorry, that didn’t answer you question but I’m interested to hear others’ thoughts on the title front too.

    #1188073
    bb1
    Participant
    • Total posts: 4,485
    GotoGirlVirtual, post: 221499, member: 70619 wrote:
    This is an excellent question and one that I’ve also been pondering recently. I recently needed to a business card quickly for a networking event and settled on “Virtual Marketing Manager”. I wonder however if “Virtual Marketing Assistant” would be better received by potential clients or whether I should exclude the “Virtual” altogether and go with “Marketing Specialist”.

    Sorry, that didn’t answer you question but I’m interested to hear others’ thoughts on the title front too.

    It comes down to what value does adding virtual to your title add, from your business card do they already know that you play in the virtual space. If so I would leave it off.

    #1188074
    motherandbabyshop
    Member
    • Total posts: 18

    Managing director… it really reflects what I do :) Simple but effective. It does give an idea of the company size when “managing director” does most of the work.

    #1188075
    Informant
    Member
    • Total posts: 3

    I have chosen Director, but I struggle with it as it sounds like a big title!

    #1188076
    Burgo
    Member
    • Total posts: 2,099

    as I am the Australian Director that’s what I am

    #1188077
    FreeBeer
    Member
    • Total posts: 20

    Just for the sake of putting my money where my mouth is and actually answering the question… ;)

    I think I’ve settled on ‘Owner-Operator’. It’s honest, not the slightest bit grandiose or new-age, and in my market (property maintenance & garden services) I think people will find it reassuring.

    #1188078
    Divert To Mobile
    Member
    • Total posts: 2,751

    I call myself whatever hat Im wearing at the time.
    When dealing with a customer Im the customer service manager, If Im dealing with asic Im acting as the director and so on.
    Since Im the customer service manager most of the times Im giving out a business card thats whats on the card.
    Secretly its my favourite role and I think thats what Im best at.

    #1188079
    Chloe Botanicals
    Member
    • Total posts: 6

    I’m about to start an online flower business and decided to use Chief Flower Stylist as I want the customer to know that I’m the senior person in the business and not a weekend assistant etc (no disrepect to others as I dont don’t mean that at all). I also wanted to have the word flower in the title, so this could help with SEO etc as its not in the business name. I was going to use Director but felt tooo stodgy or silly haha. I wanted my title to be a bit of fun. I’ve seen very well known business owners use this type of title that I’m using. Founder is a good one that someone mentioned above. I guess it depends on your area of business as someone pointed out with IT. That is something I’d like to know exactly what their role is.

    :)

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