Home Forums Other discussions What do you think about stores collecting customer data?

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  • #1228854
    • Total posts: 1

    Hi guys, I’m a system integrator. One of my daily tasks is to install cameras in different places including the retail stores to help them do loss prevention, and sometimes analyze shopper behaviors.

    Normally, I would warn the store managers or brand managers to be careful with data collecting, because the privacy issue might lead to big troubles. I mean they supposed to let the shopper know the store will collect big data and it should be done before people enter their stores. But it seems like the stores only partially or didn’t even tell shoppers that they are collecting data and put it into a database.

    How would you react if you knew your personal data is collected without getting your approval? I’m not talking about your personal information, but more like big data: age, gender as a portion, etc.

    Matt Dell
    • Total posts: 6

    I think we live in an age where it is expected that non-specific data is collected/aggragated
    After all isn’t that what customer loyalty programs are for FlyBuys etc.
    If you cant use the video / data to personally identify me or my individual buying habits then it is really just monitoring sales and some very broad statistics

    MATT DELL Agent / Owner Elders Insurance Ulladulla If you have questions, Elders Insurance Ulladulla is the answer! www.eldersinsurance.com.au/elders-insurance-ulladulla
    Dave Butcher
    • Total posts: 4

    Yeah, it is good for stores if they are collecting customer data because of that they would know who is their loyal customer and based on that data it’s easy to run any marketing campaign or special offers etc.
    But sometimes it’s annoying that if your customers getting messages very frequently and then may be they won’t see the offers.

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