Home – New Forums Other discussions What do you think about stores collecting customer data?

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  • #1228854
    aparkera12
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    Hi guys, I’m a system integrator. One of my daily tasks is to install cameras in different places including the retail stores to help them do loss prevention, and sometimes analyze shopper behaviors.

    Normally, I would warn the store managers or brand managers to be careful with data collecting, because the privacy issue might lead to big troubles. I mean they supposed to let the shopper know the store will collect big data and it should be done before people enter their stores. But it seems like the stores only partially or didn’t even tell shoppers that they are collecting data and put it into a database.

    How would you react if you knew your personal data is collected without getting your approval? I’m not talking about your personal information, but more like big data: age, gender as a portion, etc.

    #1228879
    Matt Dell
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    I think we live in an age where it is expected that non-specific data is collected/aggragated
    After all isn’t that what customer loyalty programs are for FlyBuys etc.
    If you cant use the video / data to personally identify me or my individual buying habits then it is really just monitoring sales and some very broad statistics

    MATT DELL Agent / Owner Elders Insurance Ulladulla If you have questions, Elders Insurance Ulladulla is the answer! www.eldersinsurance.com.au/elders-insurance-ulladulla
    #1230685
    Dave Butcher
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    Yeah, it is good for stores if they are collecting customer data because of that they would know who is their loyal customer and based on that data it’s easy to run any marketing campaign or special offers etc.
    But sometimes it’s annoying that if your customers getting messages very frequently and then may be they won’t see the offers.

    #1231597
    Ben
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    Hi all! I don’t like it when they publish or collect information about me without my knowledge. But you can’t hide from everything and I certainly don’t like it these days. I like confidentiality, but there is a downside. If I’m looking for something, the same Instagram can promote it to me and it can be useful to me.

    #1233209
    Javamesa
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    I have been thinking for a very long time about how to start developing my business, because today people find goods and services on the Internet, even if they end up buying them in a regular store. [Mod Edit To Remove Overly Promotional Content]

    #1233574
    Ezycarremoval
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    I would say that is growth for any business store to covert the customers into sales for the long run. And I agree that today people are internet savvy and need all services on an instant basis. [Mod Edit To Remove Overly Promotional Content]

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