Home – New Forums Marketing mastery What do you think of this approach?

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  • #982631
    Sasha3232
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    I need input!
    I am a biz communication specialist with skills in PR and marketing strategy. I recently quit my job with a PR agency and am rebuilding my business, which I let idle for about 18 months.
    I am trying to kick off my social media management packages just to keep a small steady stream of income flowing in (they are on the rates page of my website if you want to see what I’m referring to). I have had interest from local businesses but I want to get the word out further and I think a personal approach is needed.
    What do you think of the concept of running a free class, say through the Shire or local library, about using social media for your business?

    1. Do you think people would attend or are business owners simply too busy for that kind of thing?
    2. Do you think it should be free, or a nominal charge?
    3. Do you think it would be an effective way of getting the word out about my services?
    4. Any other advice?

    Many thanks in advance! It’s great to have a place to ask these questions!

    #1137871
    LisaK
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    It sounds like a good idea. Do it for free and promises and deliver some really useful information they can use immediately otherwise it’s just a sales pitch and Australians generally don’t like the hard sell .

    #1137872
    thewebtrafficexperiment
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    I think it would be very effective – your aiming to get yourself in front of as many people who want your product as possible. By running a course your going to know that all the participants will be qualified clients.

    The critical part is what you deliver in the course. If its advertised as being a course on how to use and manage social media packages, people will want that info. They won’t want to know about your business and what you can do for them (as per LisaK’s comment – people dont want the hard sell)

    Also, in my experience, charging attendees gets a firm commitment. Your ‘no show’ and ‘dropout’ rates are a lot lower than free events. Even if its a token amount, I would include a charge.

    good luck with it,

    #1137873
    Sasha3232
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    Thanks guys. I think I will. And yes, I was definitely aiming to provide an actual workshop – not a business sell. The idea is to show I know my stuff and then hopefully build word of mouth! Not the good ol’ ‘property investment seminar’ that aims to sell property model ;)
    Appreciate your responses.

    #1137874
    Calcul8or
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    Hey Sasha,

    I definitely agree with everyone else and think this is a great approach. It’s actually something I’ve been thinking about as well, as I have an inventory management and forecasting system that I wouldn’t mind showcasing in a similar fashion.

    Reading this thread though, I couldn’t help but wonder about the merits of perhaps getting one or two other soloists involved. The main advantage of this would be that you could all contribute to the associated costs of flyers/invitations, venue booking fees, refreshments etc, but also provide a more substantial offering to attendees.

    If you’re in Melbourne, I’d be interested in discussing this further with either yourself or anyone else who might be interested in doing something along those lines.

    Programmer. Analyst. Nerd. Calcul8ors.com.au Custom Software & Collaboration
    #1137875
    WhatsThePlanDan
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    Calcul8or, post: 157383 wrote:
    Reading this thread though, I couldn’t help but wonder about the merits of perhaps getting one or two other soloists involved. The main advantage of this would be that you could all contribute to the associated costs of flyers/invitations, venue booking fees, refreshments etc, but also provide a more substantial offering to attendees.

    If you’re in Melbourne, I’d be interested in discussing this further with either yourself or anyone else who might be interested in doing something along those lines.

    Hi Calcul8or,

    Although I haven’t launched my business yet this is something I had been planning to do once we have launched (which will be soon!). I am based in Melbourne and would be interested in discussing if there may be some synergies in working together on something like this. I will send you a PM.

    Cheers
    Daniel

    #1137876
    Sasha3232
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    Thanks guys. I’m in Perth but best of luck to both of you. I would like to work with someone else and already have someone in mind but happy to talk to others in Perth!

    #1137877
    HandmadeByLorraine
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    Hi Sasha,

    Do you have a Business Enterprise Centre there that supports small businesses? If so, they may be willing to supply the venue (possibly at a small cost), and use there database to advertise the workshop. Yes, I would definitely ask a small charge – $25 or thereabouts.

    Good luck with your venture!

    #1137878
    kate @ clik clik
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    I think this is a great idea, especially with real content and as PP said, not too hard a sell. Teaming up with one or maybe two others in similar but not competitive fields could also be a way to give more bang for your buck!

    I think even charging $10 would be enough to show you are serious and hopefully not get too many no-shows without turning people away due to cost. Include a cup of tea and some bikkies or something nicer if you can afford it, and people will be happy about it I’m sure! It is always a tough call on the charge/no charge thing!!

    #1137879
    MarketinginMelbourne
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    WhatsThePlanDan, post: 157396 wrote:
    Hi Calcul8or,

    Although I haven’t launched my business yet this is something I had been planning to do once we have launched (which will be soon!). I am based in Melbourne and would be interested in discussing if there may be some synergies in working together on something like this. I will send you a PM.

    Cheers
    Daniel

    Hi! I’m a digital marketing specialist and general marketing consultant in Melbourne. I’d be interested in talking to some others. Maybe we can form a team! Please PM me.

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