Home – New Forums Tech talk What is Canonical tag?

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  • #989203
    Amrinachloe
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    Hello Everyone.

    What is Canonical Tag in SEO??Please tell me with examples..

    #1170895
    Hatching_It
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    A canonical tag or canonical URL is basically describing an easier to remember URL that links to a your standard url that might have a search query not always a search query, but certainly something less pretty or optimised). Canonical tags/urls are normally just called Search Engine Friendly (SEF) URL’s.

    Normal URL example “https://mystore.com/products/index.php?id=123”
    But the canonical URL might be “https://mystore.com/products/shirts/greentshirt/

    Both URL’s would still work, just one is obviously better for SEO and people to remember.

    Hope that helps.

    Maclean

    #1170896
    Tiggerito
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    I disagree.

    A times you may end up with multiple URLs that refer to exactly the same content. This means search engines can pick up all the copies and have to make decisions. Search engines don’t like showing duplicates so they pick one copy and generally ignore the others.

    This is where the canonical tag can come in. It is a way to tell the search engines which copy you prefer them to use.

    Some more on this from Google:

    https://support.google.com/webmasters/answer/139066?hl=en

    And a Moz article is a bit clearer:

    http://moz.com/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps

    If you correctly canonicalise your duplicated pages then you will not only ensure the correct one is displayed in search results but you will also encourage the search engines to transfer things like PageRank to that copy.

    You can use the canonical tag to fix issues with visible ugly URLs like Maclean suggests but I’d say that is just trying to mask another issue you have.

    It’s more standard uses are for things like controlling syndication of content, controlling the use of campaign tracking parameters and controlling the indexing of faceted navigation. All cases where you want multiple URLs for the same content. Other scenarios like Macleans may be better solved by using 301 redirects.

    #1170897
    Hatching_It
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    Yeap much better explanation than what I typed out! I originally started putting in multiple URLs but couldn’t explain it as well as you just have.

    Well done.

    #1170898
    pauls
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    Well put Tony.

    Canonical tags should also be used if your guest blogging/ publishing content on third party sites and then also putting the content on your own site.

    The canonical tag would exist on your websites article page and refer to the URL it was also published on the third party site.

    This way your website visitors get to read your article when surfing your website, however authority is given to the third party site – which you want to achieve more Google exposure.

    As you touched on, we need to be cautious as to where canonical tags are used as in some cases its better practice to use a permanent 301 redirect.

    eg.

    • www vs. http vs. the next wave being https
    • .com.au/bikes.php vs. .com.au/bikes/

    version of your pages.

    #1170899
    Stephen Forde
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    It’s not a duplicate content issue in itself. I’d say it’s similar content. It’s also handy in a cms where you take full or part snippets that display around the site ie blog

    Sent from my iPhone using Tapatalk

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