Home – New Forums Starting your journey What is “critical mass”

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  • #978720
    SavvySME
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    So when you are involved in a start-up one of the words that come into your vocabulary quite often is “when we hit critical mass”. Now when this apparent “critical mass” happens the whole world is supposed to become your playground (in the business sense).

    Now help me guys – how many people would you consider being on board a website to consider it hitting “critical mass”.

    #1109071
    Divert To Mobile
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    My guess is as many as it takes to become viral or self perpetuating.
    I thinik it would depend on the demographics of the people on board.

    But I dont think numbers are everything.

    I did an experiment a while back with fb advertising.
    I set a budget, and targeted my demographics –
    ages 25 to 60
    located in metropolitan sydney
    interested in small business

    I watched the likes roll in – kind of excited at first untill I began to click into their profiles and check them out.
    People with thousands of page likes.
    Many of them kids, most of them from overseas.
    None of them were in my target demographic.
    Thousands of them would be entirely meaningless.

    However a few hundred loyal customers who spruke your business are
    Priceless…

    Steve

    #1109072
    spinninghill
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    Divert To Mobile, post: 121182 wrote:
    My guess is as many as it takes to become viral or self perpetuating.
    I thinik it would depend on the demographics of the people on board.

    But I dont think numbers are everything.

    I did an experiment a while back with fb advertising.
    I set a budget, and targeted my demographics –
    ages 25 to 60
    located in metropolitan sydney
    interested in small business

    I watched the likes roll in – kind of excited at first untill I began to click into their profiles and check them out.
    People with thousands of page likes.
    Many of them kids, most of them from overseas.
    None of them were in my target demographic.
    Thousands of them would be entirely meaningless.

    However a few hundred loyal customers who spruke your business are
    Priceless…

    Steve

    That seems strange Steve. I wonder what went wrong given you specified the demographics?

    Savvy Me, I like the question. I’ve set targets for my site and I do wonder what this number really is for us. We have over 2000 members now and get about 100 / mth. I think we need 10,000 members+ and about 250-300+ per month.

    #1109073
    BrettM33
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    spinninghill, post: 121197 wrote:
    That seems strange Steve. I wonder what went wrong given you specified the demographics?

    Savvy Me, I like the question. I’ve set targets for my site and I do wonder what this number really is for us. We have over 2000 members now and get about 100 / mth. I think we need 10,000 members+ and about 250-300+ per month.

    You need to add “rock climbing” to your list of sports ;)

    #1109074
    SavvySME
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    Target market is small businesses in Australia. Apparently there are 2 million of them littered around the country :)

    Divert To Mobile, post: 121182 wrote:
    My guess is as many as it takes to become viral or self perpetuating.
    I thinik it would depend on the demographics of the people on board.

    But I dont think numbers are everything.

    I did an experiment a while back with fb advertising.
    I set a budget, and targeted my demographics –
    ages 25 to 60
    located in metropolitan sydney
    interested in small business

    I watched the likes roll in – kind of excited at first untill I began to click into their profiles and check them out.
    People with thousands of page likes.
    Many of them kids, most of them from overseas.
    None of them were in my target demographic.
    Thousands of them would be entirely meaningless.

    However a few hundred loyal customers who spruke your business are
    Priceless…

    Steve

    #1109075
    Shaukat Adam Khalid
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    when you have orders with high margins coming out of your ears.

    #1109076
    Shaukat Adam Khalid
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    It’s still too big. A more realistic one would be: mechanics with turnover of more than $200k and less than 20 staff.

    SavvySME, post: 121321 wrote:
    Target market is small businesses in Australia. Apparently there are 2 million of them littered around the country :)
    #1109077
    spinninghill
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    CondorCreative, post: 121206 wrote:
    You need to add “rock climbing” to your list of sports ;)

    DONE – well it will be by 630pm. Thanks for heads-up

    Michael

    #1109078
    SavvySME
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    yearly/monthly :)?

    Khalid Adam, post: 121324 wrote:
    It’s still too big. A more realistic one would be: mechanics with turnover of more than $200k and less than 20 staff.
    #1109079
    Shaukat Adam Khalid
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    That’s up to you and has go be feasible.

    Just remember that you can target multiple niches as long as each marketing campaign targets only one niche and not several.

    Have you seen ads by chiros who try to fit in as many types of pains instead of targeting only one e.g sports injury?

    SavvySME, post: 121731 wrote:
    yearly/monthly :)?
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