Home – New Forums Tell me straight… What is happening with digitalization?

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    Justin
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    Any idea about how could we help them to lose this fear?


    @paul
    mentioned low-hanging fruit. It sounds like this is the key to your challenge.

    If I’m reading correctly the people you’re trying to convince aren’t feeling enough pain to take action.

    This is the classic Paid search vs Facebook advertising conundrum.

    One audience is looking for a solution to a problem, the other audience isn’t even necessarily aware the problem exists.

    Different stages of the awareness funnel or buying cycle call for different creative.

    Here’s a good article that could help: https://growthmarketer.co/stages-of-awareness/

    If you’re just starting out then ‘Problem aware’ is where you want to be focusing your engery.

    We just launched Thriday! Thriday saves small businesses a huge amount of time and money by automating financial admin. It's like having a bookkeeper, accountant and transaction account all in one.
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