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By Text Messaging marketing, what we mean here is the SMS used for marketing. SMS stands for Short Message Service and is one of the most popular platforms for communication in phones. It is a built-in feature in cell phones and relies on the local cellular network, rather than the internet like other applications. Due to this, it remains the most accessible mode of contact, since this does not need any internet connection which needs an extra data pack or Wi-Fi. It is also useful because it does not need any prior installation and can just be used as is in the phone.
SMS marketing is done by sending promotional messages through SMS. This can include a variety of messages: notifications on payment, transaction details, urgent updates, sales or offers, etc.
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