I joined 2 years ago to learn,and at first I was reading far more than contributing and one of the MAIN reasons I stayed was I felt this forum was about the people on it, not about self promotion, but I totally agree with Martin that there should be place for people asking for paid help and some commercial side for them.
I know you have the directory, but maybe a forum page like a Freelancer style setup and enable people to put a little portfolio together. Just ideas
I have used paid services from a few people on this forum, but not through any directory, but more about seeing their contributions and comments and knowing I would like to use their services due to their insight, I just do it via private messages.
I now come here still to learn but to also share my experiences with others. I love FS and I want to see it grow.
EDIT: I also suggest you redo the categories in the forum, there are so many areas and most people don’t know where to start. I just responded to a post in “Need Help” about trademarks, but that could have been in multiple areas and I feel some people are getting lost in the categories and some areas are favoured more and some areas rarely used.