Home – New Forums Marketing mastery What is your Slogan?

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  • #1035897
    Beanie
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    I found mine just recently in Seth Godin’s brilliant book Linchpin.

    “You can either Fit In or Stand Out, not both”

    I know which one I prefer!!!

    #1035898
    AnaLucia
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    Mine is Much more than just hammocks…
    for two reasons:
    1. Is not a simple hammock what my clients will get: its a Genuine Mexican hammock handwoven in the Yucatan peninsula of Mexico: so its the real deal!
    2. Because I started selling hammocks, and then Mexican Blankets, and then Mexican ponchos, and textiles, Guatemalan worry dolls and handicrafts, Mexican Papel Picado banners… anyway I expanded the range but decided to keep our name as Hammock Heaven…. much more than just hammocks

    :)

    #1035899
    Samh
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    Hi AnaLucia,

    Feel free to disregard / disagree with me here, but I don’t like the fact that your slogan says ‘just hammocks’ when you are trying to sell hammocks.

    I mean, if I considered a new hammock a reasonably large purchase, if I had looked around and wanted to get a good quality one, and then I found a website that looked good and I read “More than just hammocks” I might feel that my purchase was being belittled. I mean isn’t a hammock enough ?” :)

    Obviously this might not go through someones conscious mind, but imagine MacDonald’s slogan was “Much More than just burgers…” Thats a little disrespectful to people who love burgers.

    How about

    “Swing by South America – Authentic Hammocks, Blankets and Handicraft”

    “Sieata in Style – Authentic Hammocks, Blankets and Handicraft”

    “Heaven is a warm Hammock – Hammock Heaven – Authentic Hammocks, Blankets and Handicraft”

    “Stop. Hammock time! – Hammock Heaven” :)

    Cheers
    Sam

    AnaLucia, post: 45537 wrote:
    Mine is Much more than just hammocks…
    for two reasons:
    1. Is not a simple hammock what my clients will get: its a Genuine Mexican hammock handwoven in the Yucatan peninsula of Mexico: so its the real deal!
    2. Because I started selling hammocks, and then Mexican Blankets, and then Mexican ponchos, and textiles, Guatemalan worry dolls and handicrafts, Mexican Papel Picado banners… anyway I expanded the range but decided to keep our name as Hammock Heaven…. much more than just hammocks

    :)

    #1035900
    c2cemploymentrelations
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    I love ‘Stop: Hammock Time’ – pure marketing gold!

    #1035901
    theBrandBox.biz
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    Our slogan:
    The Brand Box – Your Brand in a Box!
    We provide “boxed” design/branding solutions, so this was what we came up with.
    It could maybe have been more funny/cheeky, but we thought this outlined what we’re doing.

    #1035902
    AnaLucia
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    Samh, post: 45538 wrote:
    Hi AnaLucia,

    “Stop. Hammock time! – Hammock Heaven” :)

    Cheers
    Sam

    Thanks Sam! I also love this slogan, makes me think of MC Hammer haha
    Appreciate your feedback! I guess its a matter of perception, just hammocks, MORE than just hammocks!

    #1035903
    Samh
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    What about “Hammocks and more” rather than “more than just hammocks”, it get’s rid of the ‘just’.

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