Now, I am going to be honest here and confess that when it comes to setting up and maintaining information based marketing strategies I am completely lazy about the idea.
But, if you have a service, product or idea that everyone wants they can be a very profitable exercise. They have to be informative, exciting and innovative if you want to gather a huge following. It has to have the same effect like reading a good book you can’t take your hands off.
Squidoo Lenses can be a lucrative and inexpensive way of marketing your passions and ideas that everyone wants. Keep in mind though that if no one has a need for whatever it is you are offering, then there is no point in wasting your time and effort.
To give a better idea as to what makes a great Squidoo Lense, take a look at this lense I found when I was searching for Panini Sandwich Recipes.
You really need to consider your target audience when making a squidoo lens. Provide them with what they look for in a way that they will be entertained so that they can easily get the message of your squidoo lens. Tell them some interesting facts about your topic or the products or services you wish to promote. It’s important to not make your writing a hard sell. This keeps visitors response better to honest information and recommendations.