Home – New Forums Marketing mastery What will you be doing to build your business?

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  • #964117
    Ric Willmot
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    • Total posts: 141
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    What will you be doing today to attract more clients, increase revenues and build your business?

    Here are twelve ways to do what has to be done to achieve those goals:

    1. Send a letter (not an e-mail, a letter in the post) to three potential clients that would gain value from your expertise.

    2. Make the three follow-up telephone calls to the three people you wrote letters to last week.

    3. Arrange to speak to a group of people. Some of my clients and mentees are professional speakers, so this is a no-brainer for them. However, all of you would have wonderful ideas and unique concepts that would be of interest to a business group, rotary, networking club, etc. And, these groups are always looking for a speaker who can give an interesting twenty-minute talk that shares some tips and techniques that will assist their members.

    4. Public Relations. You do not necessarily need to hire the services of a PR person, although you may. You can create your own PR by sponsoring an event that will put you in front of your target market, contributing a sample of your product, or offering a gift certificate for your services through a strategic alliance. There are a plethora of avenues to generate low-cost PR.

    5. Reach out laterally to an existing client. What can you do to provide an additional service or product to an existing client? You know everything you do or can offer, but do your customers?

    6. Read a chapter of a book. Knowledge is a wonderful tool. It broadens your intellect, your vocabulary and makes you an interesting person to speak to because you have grown your sphere of awareness.

    7. Attend a conference, seminar or training course.

    8. Write a press release that is interesting, or valuable, or provocative. It will then have a greater chance of being published.

    9. Leverage a trip. What else might you do, or who else could you visit? This is as appropriate whether you are traveling overseas, interstate, intrastate or just across town. Make an extra contact when you travel.

    10. Make a creative offer to an opportune prospect. Is there a potential piece of business that hasn’t crossed the line for you yet? How might you creatively entice the prospect to take action and write you a cheque?

    11. Learn or improve a skill. Improve your communication skills, get better at networking, learn more about Generation Y, mergers and acquisitions, etc. You get the idea.

    12. Join my Coaching & Mentoring Program which has had more than 200 people graduate from 9 different countries. (You didn’t think I wouldn’t mention it, did you?)

    Create your own ideas and lists, but do something every single day that keeps the momentum building. You want to be riding a wave of good business, rather than being dragged out to sea by an under-current.

    Rgds,
    Ric

    #1003308
    Lucki
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    • Total posts: 147
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    hi Ric,

    You mention some great ideas.

    I’ve tried sending letters in the mail, personally addressed to the client, no results for me I’m afraid.

    Just finished reading 7 habits of highly effective people and now onto E-myth mastery – that’s the improving my knowledge.

    Regarding how to build the business, still searching for an innovative inexpensive method to capture the attention of my clients. It’s not all doom and gloom out there so still on the drawing board…

    Lucki

    #1003309
    johnb
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    Hi Ric,

    There are some great ideas there, really looking forward to starting on some of them.

    Cheers

    #1003310
    Burgo
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    Thanks Ric, with your permission would like to post this on the carpet cleaners forum, also mentioning the author. Will definately give them something to talk about, and who knows some of the Queensland guys may just give you a call.

    #1003311
    Ric Willmot
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    • Total posts: 141
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    Patrick,
    Of course you may. And, thanks for asking.
    Anyone is welcome to use any of my posts on their blog or website, or newsletter, etc.
    I’d be grateful if anyone who does use any of my posts would link back to either my website or my blog, but even just mentioning me as the author is fine.
    The other point I might mention is that I currently have active clients from all around Australia and from 9 different countries; they don’t have to reside in Queensland to utilise me or my services.
    :)
    Rgds,
    Ric

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