Home Forums Marketing mastery What’s your answer to “What do you do?”

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  • #1040263
    Leisa D
    Member
    • Total posts: 563

    I make professional graphic design services and quality printing accessible to the average small business operator.

    #1040264
    SheInspires
    Member
    • Total posts: 247

    I have two businesses too. I find some people find this idea a tad confusing (mainly permanent employee types) so I now tend to choose what I say.

    One is, ‘I have an online women’s magazine’ and this always gets conversations going.

    The other is ‘I have a jewellery business’ and that gets conversations going with women and only a few men.

    Personally I love it how people ask more questions about the businesses but for obvious reasons I want to talk about my businesses.

    #1040265
    MarketingHQ
    Member
    • Total posts: 142

    Thanks for the replies, everyone.

    Be interested to hear from any bookkeepers and accountants on what their answers are. If you don’t have one, have a go and maybe we can come up with some ideas.

    You can test them out at Flying Solo Live next week.

    CD

    #1040266
    Craig_H
    Member
    • Total posts: 59

    I used to say I’m the Stig but I think I might have to come up with a new one now.

    Seriously though, I say I’m a gaphic designer that specialises in branding for small businesses. Then I usually get asked what branding is or who won the footy today.

    #1040267
    morpheyous
    Member
    • Total posts: 45

    mine is simple: “I give business more customers”

    Peter Davis
    http://www.ysearch.com.au

    #1040268
    danmac30
    Member
    • Total posts: 25

    Great question. It is so important especially if you do a lot of networking. I remember to keep it short as I want to hear more about them. (if they want to know more, then great).

    I work with frustrated business owners that can attract the right sort of clients. So what do you do?

    They might say, how do you do this and then I say:
    We put in place a system that asssists you make better marketing decisions, attracts a regular stream of ideal customers and creates a brand that your employees and customers will love. Tell me about your business?

    This template might help others:

    What do you say when someone asks you what you do?
    The formula is:
    What do you do?
    We work with _______________ (This Target Market ) _________________ Who

    ________________ (Have this Problem or Challenge) ______________ How do you do

    that? We help them get _____________ (Ultimate Outcome) _________________ Tell

    me more

    A good example is ______________ (Success Story) ___________________

    #1040269
    MarketingHQ
    Member
    • Total posts: 142

    That’s a great template Danielle. I find the key is to have an interesting enough answer that encourages the second question.

    Still waiting to see if any bookkeepers or accountants want to put one out there. Go on, have a go!

    How about “I rescue businesses from their bookkeeping allowing them to focus on what they’re good at”

    #1040270
    Anonymous
    Guest
    • Total posts: 11,464

    Nice template Dan. Thanks! :)

    #1040271
    Communicate with Karen
    Member
    • Total posts: 14

    Great discussion thread. I also have two businesses.

    Health Coaching: I support people to make healthy lifestyle choices including balance and self care which allows them to spend a long healthy life engaged in all the things that they are passionate about

    FACE: I help businesses get FACE’d !!

    Any feedback gratefully appreciated.

    Cheers Karen

    #1040272
    wangcg3215
    Member
    • Total posts: 10

    My answer would be “I show people how to get paid for shopping online and create an ongoing income.” Any other idea? Thanks.

    #1040273
    MarketingHQ
    Member
    • Total posts: 142
    Communicate with Karen, post: 50954 wrote:
    Great discussion thread. I also have two businesses.

    Health Coaching: I support people to make healthy lifestyle choices including balance and self care which allows them to spend a long healthy life engaged in all the things that they are passionate about

    FACE: I help businesses get FACE’d !!

    Any feedback gratefully appreciated.

    Cheers Karen

    Hi Karen,

    A couple of thoughts:

    Healthy Coaching: I help my clients live long and healthy lives. (leave the rest to the follow up question)

    FACE: You’ll need to explain this service further as I’m not clear on this one.

    Cheers

    Chris

    #1040274
    MarketingHQ
    Member
    • Total posts: 142
    wangcg3215, post: 50985 wrote:
    My answer would be “I show people how to get paid for shopping online and create an ongoing income.” Any other idea? Thanks.

    My only thought on this would be to simplify this to “I help people create an income through shopping online”

    Chris

    #1040275
    JohnW
    Member
    • Total posts: 2,642

    Hi Chris,

    You hit on what is arguably the most important and difficult marketing question. It’s product positioning and USP in a mouthful. I’m still working on mine and it’s been evolving for 16 years.

    Currently, I tell people that I’m a consultant who’s in the business of generating referrals and sales leads for my clients. I just happen to work in the online referral market.

    I think it is working OK for the present. The first part gets their attention, the second statement invites questions.

    (Do I detect a hint of BNI answers in this thread?)

    Regs,

    JohnW

    #1040276
    MarketingHQ
    Member
    • Total posts: 142

    Thanks John,

    I agree, it’s definitely your product positioning and USP in a mouthful.

    I think one of the keys to making it work for any person is to avoid the “cringe factor”. You need to feel comfortable saying it otherwise you simply won’t use it.

    Chris

    p.s I’m not a BNI member nor a member of any other group.

    #1040277
    The Copy Chick
    Member
    • Total posts: 963

    I write the words that business want their clients or investors to read, like brochures, web sites, newsletters, annual reports… anything you can think of where a business may need to communicate a message.

    It’s a little cumbersome, but often it generates more questions as they think of other things they might use in their own business (“oh.. what about…?”).

    One of the other odd things that happens, is people seem to think because you write the words, you can also design, produce and distribute the end product. Having initially considered a career in design (oh, so many years ago!) I’m considering buying some decent software so I can generate print-ready leaflets and brochures for those clients who don’t have a massive marketing budget. Seems like it could be a valuable add-on.

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