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October 13, 2015 at 5:23 am #993016K Pixel DesignMember
- Total posts: 4
I’m thinking of gearing my blog towards people who are interested in building their own websites and/or WordPress blogs. I have a good idea of what I want to say, and what I want to “sell”, and I want to do Q&As. But where do I find the people who might be interested? Is Flying Solo a good place to get noticed?
Thanks in advance.November 3, 2015 at 11:01 pm #1189354Stuart BMember
- Total posts: 1,073
Of course you can promote your blog anywhere you want. Add a link to your signature on FS and it will get clicks, but you’ve kind of got it a bit backwards…
If you’re writing good quality, useful content then your audience will find you… If someone is searching for “How to update plugins in wordpress” and you have an article called “How to update plugins in wordpress” then you’ve got a pretty good chance of coming up.
Create enough content that solves people’s problems and people WILL subscribe, follow, revisit, share, whatever. It’s all about creating value for people through your content.
So I would say definitely promote your blog on places where you’re regularly active, but focus the majority of your energy on just making your blog seriously awesome and solving problems for people.November 4, 2015 at 1:20 am #1189355Byron TrzeciakMember
- Total posts: 422
You’re in a very competitive industry in my opinion so you’re either producing content for sake of producing content or you’re focusing on creating the most valuable piece of content on a certain topic.
The latter is the approach that will get you noticed.
If I was in your position I’d be looking at platforms like YouTube where the interaction is much higher to find an initial audience and then eventually pushing that audience into your forums and blog content.
Write written content for your blog post, make it very image and video driven so people understand exactly how to do what you’re teaching them.
Self help articles for web design are typically highly sought after too and there are alot of niche areas that developers and website owners are searching. Anything new you discover that took you heaps of searching to find an answer is perfect content to put onto your own blog.November 4, 2015 at 2:53 am #1189356John RomaineMember
- Total posts: 1,104
Go where your audience already is.
- Small business forums (here)
- Small business Facebook, Google+ groups
- Small business Linkedin groups
- Small business Yahoo groups
The list is endless.
As said above, you’re going to be competing against some very big players in this space, so you’d want to have a USP or point of difference that makes you stand out.
I would consider targeting a geographic that you’re familiar with.
Videos are a great way as mentioned, written blog posts would want to be incredibly informative, as they should drive curiosity towards your end goal.
Consider offering free checklists, spreadsheets, and other useful resources that will help your target audience.
In other words, overwhelm them with value….this makes the selling so much easier.
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