Home – New Forums Marketing mastery Where to spend my money?!

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  • #996871
    neonelectrical
    Member
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    Hi Guys,

    I have a fairly new electrical contracting business based in the northern suburbs of Perth. Has been doing fairly well and have been making a good profit.

    Most of my work has been sub-contracting to my previous place of employment however they are not winning anymore work, so i cant rely on that source of revenue anymore.

    I have been pulling my hair out about taking the next step in marketing/advertising to take.

    I have a website http://www.neonelectrical.com.au and a facebook page http://www.facebook.com/neonelectrical. The website was built on the Wix platform (did it myself), now i have been told that this isnt the best builder for SEO purposes?

    Most of my new clients come from google searches of “electrician clarkson’.

    Would just like people thoughts on the best ROI marketing strategy. Im leaning towards SEO but at $500 a month it certainly isn’t cheap!

    #1209341
    Paul – FS Concierge
    Keymaster
    • Total posts: 3,488
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    Hi Brodie and welcome to Flying Solo.

    Thanks for joining us.

    I suspect you would benefit from an overall plan that would assess your current site and what you offer and possibly look at an alternative based on WordPress for SEO reasons – this may not be needed if you are laser focused in a low competition locality but you might be better off in the long run.

    I think you would be better off paying for SEO/Website structure and build 1 time rather than paying a monthly fee because your site will be static ie, it will not change from month to month – a quarterly or half yearly check-up may do.

    I would think about putting some budget aside to run an Adwords campaign because SEO is slow and Adwords will get customers through the door fast.

    Once they get through the front door, they have to like what they see in order to buy and your site needs a little work.

    For example, it loads in 6+ seconds and it needs to be under 2 seconds or a $10 click could just click back to the search results without even seeing your site.

    Some of our well known members who could help you include (but are not limited to) [USER=6375]@JohnW[/USER] , [USER=2298]@Aidan[/USER] , [USER=56118]@Byron Trzeciak[/USER] and [USER=39536]@John Romaine[/USER]

    Good luck Brodie

    #1209342
    JacquiPryor
    Member
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    Hi Neon Electrical :)

    I’ve had a super quick look at your site and think there’s a few things you could fix up yourself that could help a little and before you invest in professional web or SEO services.

    I’ve recently engaged an SEO business for one of my sites.. one of the guys Paul’s linked to above and already have learned a lot about ‘how’ it works. I’ve also read enough of their comments around here to have picked up a few things that have stuck in my mind about SEO.

    Whilst you want to be found for Electrician Clarkson, it’s still important to ensure the content is clear and makes sense. Consider some people will also search Electrician in Clarkson, and if my understanding is right (and happy to be corrected here) over time, using Electrician in Clarkson (instead of always Electrician CLarkson) will filter into those searches too.

    On your home page, the first thing I read is:

    “The go to Electrician Clarkson” – I am not quite sure, from a consumer, what this means? There are a lot of uses of ‘Electrician Clarkson’ and I wonder if some could read better as Electrician in Clarkson?

    SEO is a part of the battle but you want to know that once a prospective lands at your site they’re going to stay, and hopefully get in touch with you for a quote or services, so run an eye over content to make sure it’s not too heavy on using the plain key term “Electrician Clarkson” and that it makes sense to read.

    In terms of where to spend the marketing budget.. if you feel your business will primarily come from online searches, it makes sense to invest in a site and perhaps SEO ‘campaign’ that you’re happy with, but, as Paul noted SEO can take time to see results. I’ve had some success with Google PPC in the past at a small budget but wouldn’t spend the money until you’ve got a site you know is 100% as you want it to be, otherwise you do end up spending money for little result if you can’t keep customers at the website and engaged.

    Perhaps do some investigation into copywriters that specialise in SEO… this could help at a lower price point to begin with, as they can help get the content ‘right’ whilst factoring in SEO strategies and perhaps this would be a good start before the higher investment into SEO professionals on an ongoing basis if the budget’s not quite ready for this. You mentioned $500 a month for SEO, which I would suggest is lower end for professional services in this field, so, perhaps invest in a few other things first that could help at lower cost and work up to this?

    All the best :)

    #1209343
    neonelectrical
    Member
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    Thanks guys, deffinately have given me a lot to think about.

    Being a trade service I expect most of my work to come from word of mouth, however being relatively new to the market I need to build up those first time customers first.

    I feel like Redesigning my website from the ground up on the WordPress platform with an emphasis on seo copywrite may be the best long term investment.

    I have had one quote at $4000, is this roughly the going rate? It is quite a large investment for me personally being a one man band

    #1209344
    JacquiPryor
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    If Word of Mouth will be a big source of leads for you, as you write content consider too whether people will look for you online by personal name, so in the About Us content work in your name too.. I know for my business people will mention me by name rather than business name, then search my name online instead of business name.

    In terms of $4000 as a rough ‘going rate’ for a site design, I think it’s a bit like asking how long is a piece of string? Will depend on all the functions you want at the site, and whether that includes you supplying content or if they will write it for you etc.

    Happy again to be corrected by those in the business on this but I would think if you invested in copywriting of the content such that you could supply finished copy to the website designer, you could possibly find a lower quote for a simple site.

    I have two sites operating on WordPress and find the platform quite user friendly, so, pretty easy to ‘maintain’ in terms of updated information yourself, or if you were to publish a blog at the site it’s simple to do yourself. I’m not familiar with using Wix to compare from SEO perspective but WordPress does have a range of SEO plug ins that I’ve found to have helped on that side. Still not overnight, but useful nonetheless.

    There’s a few other things you can do, given you’re offering a local service, that don’t cost a lot of many to start building up presence – for example, make sure your business is listed in online directories (if not already done) – Yellow Pages, White Pages and the others you can find. Some councils also provide an online directory of local businesses. When I search for a ‘trade’ near me, more often than not Yellow Pages listings come up first. Consider joining job quoting platforms like OneFlare and similar. I’ve hired electricians, carpenters and plumbers through those sorts of platforms.

    Depending on the community your in, you might even have some luck putting flyers up on notice boards within the community. I think a benefit you have is the nature of your service suggests you are working locally rather than all over the country so use your locality to your advantage.

    #1209345
    John Romaine
    Participant
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    Thanks for the mention [USER=78928]@Paul – FS Concierge[/USER]

    Brodie, I’d be happy to help but I’m afraid my rates might be above what your budget can accommodate.

    $500 a month for SEO is at the very low end.

    I wouldn’t recommend you take anyone on at those rates, as you’ll only end up doing things twice, maybe three times over.

    Cheap SEO is not only dangerous, but it’s always more expensive.

    My rates start at $1,500 per month ($125 an hour) which is pretty common for quality service providers.

    My recommendation – get serious about your online marketing efforts, rebuild the site on WordPress using someone that understands the importance of conversion rate optimisation, tracking and measuring, as well as investing at least 12 months towards SEO.

    Alternatively, if you can’t afford to do that – get out there and start banging on doors and partner up with related businesses who can continually throw work your way (real estate agencies, builders, tilers, plumbers etc)

    #1209346
    Aidan
    Member
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    Hi Brodie,

    I’m another mentioned by Paul (thanks Paul!), this comment is a bit on the fly but I agree to good extent with both the other commenters here.

    In a case like yours a good site setup would be advisable as JohnR says though I often find that a once-off SEO effort can be enough to get things started for local businesses as Jacqui says.

    There are some designers who offer wordpress design and ‘starter’ SEO packages that might be worth looking into. Disclosure – I supply that service to a small few of them.

    I don’t want to drop a link here in case it upsets anyone but I can say that AusWeb Design (just google it if you want to see more) is run by a really good client focused designer friend of mine. They offer wordpress packages and a bolt on SEO Starter that might be worth consideration. Prices range massively from template to custom (the ‘length of string’ Jacqui mentioned)

    As for AdWords – I do a lot of it but again would suggest a good website is a pre-requisite before letting Google have your money.

    Good luck with whichever path you choose. Just so we’re clear, I’ve referred some people to JohnR where I knew he could offer what they needed when I didn’t have capacity at the time. :)

    #1209347
    Tom ISW
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    JacquiPryor, post: 249749, member: 20176 wrote:
    Happy again to be corrected by those in the business on this but I would think if you invested in copywriting of the content such that you could supply finished copy to the website designer, you could possibly find a lower quote for a simple site.

    Hi Jacqui – this is my business and you can be right; up to a point. Many web designers don’t quote for content and business owners end up coming to someone like me after the fact. This results in a considerable delay between site revamp and site launch.

    That ends up costing way, way, more in lost business than anything else.

    Other website designers offer content as part of the package, but mark it up compared to someone such as myself. I often am that mark-up, behind the scenes. They pay me and charge extra as part of their margins.

    Like you say, WordPress and custom theming is easier than ever these days. If your site doesn’t need e-commerce or anything too over the top, you can plug in a custom WordPress theme and pay just for content.

    Like anything, you have to pay professional prices to get professional results.

    #1209348
    RTGroup
    Member
    • Total posts: 1
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    I have been using Shepherd Marketing Group over in Albury. We run a small family business on the far south coast of NSW and we sell recycling machinery.

    We approached Shepherd about building us a website and they told us about how they bring tech essentials to small businesses.

    We had them build us a website, design our logo and get us launched on social media. They set up out Facebook, instagram and pinterest.

    After all that, we got a bill for a few grand and they had organised it into a payment plan for us (which is exactly what they promised).
    So we just pay a little bit per week and slowly pay off all the work they did. Basically finance for a website.
    I think he is [email protected] and the website is http://www.shepherdslead.com ..
    Id be putting my money there

    Best of luck!
    RTG

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