Why Google wants to know about small websites that aren’t ranking well

[GailH]

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If you think your small website should be ranking better than it currently is, Matt Cutts wants to have a look at it.

http://searchenginewatch.com/article/2291885/Why-Google-Wants-to-Know-About-Small-Websites-That-Arent-Ranking-Well

“Surprisingly, Cutts commented yesterday that they’d only received a couple hundred submissions, so it is definitely worth taking the time to submit your small website, if you think it’s not ranking as well as should.”

[JohnW]

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Hi Gail,
Perhaps the killer question is, “Why does this website deserve to outrank the current websites in Google’s search results? What makes this website better?”

IMHO, most people don’t know how or why G ranks websites. If folk don’t know the answer to this, it is hard to see them feeling comfortable about making a submission.
Regs,
JohnW

[bangonline]

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My view is that Google wants to try and ensure that it isnt just the big brands with huge marketing budgets that dominate their search results. They want to be able to let small businesses who focus on quality and niche links get a fair shake in their algorithm.

Also they might want to see what traits small websites have that make them detectable in the algorithm such as less links but a booming social media presence.

Just my thoughts

[markn]

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Well I submitted one of our sites. It’s a long established hobby blog with more than 1,000 articles written by myself and my partner. It’s the single biggest Australian focussed site of it’s type and is constantly linked to (entirely naturally) from forums and websites all over the world. It’s also appeared in the print press multiple times. And for some reason the traffic has dropped right off in the last 12 months. Terms that the site used to dominate have completely gone over to either eBay listings or cookie-cutter shopping cart sites.

Given that it’s a hobby of ours I’ve never spent much time investigating why it’s dropped off as much as it has, but it seems really weird. It’s incredibly frustrating when I am using Google to search for one of our articles (we *are* the Australian authority site on the hobby in question) that I have to wade through pages of eBay listings and sites that have copy and pasted press-releases before I find our content.

[bangonline]

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Hmmm thats an odd one. If you dont maind PM’ing me the website over then I’d be happy to have a top level look and see if I can spot anything wrong for you? It could be a simple fix.

Regards

Jon

[pauls]

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As business owners be it right or wrong, its up to us to find resources and professionals that can help us keep on-track and Google compliant.
I would strongly recommend you search the web for website audit tools or checklists.
This will help you better understand where your going wrong, arm you with knowledge you could perhaps post up here or speak to a specialist about and ultimately assist you in formulating a better strategy in moving forward.

Paul – criticone
Marketing tools, empowering you to
get the most out of your website

[Anonymous]

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Looking forward to seeing if they (google) reply! Please let us know.

[cos71n]

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I’d steer clear of submitting any site that has had links built or SEO performed on it to this service. You’re essentially inviting Google to take a manual, human powered look at your site.

[Leisa D]

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bangonline, post: 171669 wrote:

My view is that Google wants to try and ensure that it isnt just the big brands with huge marketing budgets that dominate their search results. They want to be able to let small businesses who focus on quality and niche links get a fair shake in their algorithm.)

But doesn’t the very existence of “Adwords” show that Google loves big companies with big marketing budgets? Google is a business, not a community service. We shouldn’t assume their intention is to help us out.

[Leisa D]

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Hi again, I’ve filled in the form for Matt Cutts – will be interesting to see if anything comes of it – or if I get swamped by emails encouraging me to reactivate my adwords account.

[Author]

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