Home Forums Tech talk Why most small-medium business shouldn’t outsource SEO

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  • #1175180
    help4bis.com
    Member
    • Total posts: 268
    Byron Trzeciak, post: 203980 wrote:
    I’m not sure if you read that wrong? It says a tool cannot tell you..
    .

    That is my line, and no I do not read it wrong…. that is why I said helps you to determine that.

    Here is a link to some tools that will help you to determine that: although not perfect it does what it does.

    To make you life a bit easier:
    Check Backlinks
    Compare Backlinks
    Check Competition
    Estimate PageRank
    Compare PageRank
    EDU Backlinks
    GOV Backlinks
    Google SERP Position
    Keyword Density
    Generate Keywords
    Clean Keywords
    Extract Meta Tags
    Generate Meta Tags
    Generate Robots.txt
    Generate Sitemap
    Website Speed Test
    My Browser Details
    Responsive Check
    Check Headers
    Obfuscate Email
    Analyze Links
    Get Source Code
    Get Webpage Size
    Ping Test
    My IP Address
    Website IP Address
    Spider Preview
    Whois Lookup
    Indexed Pages Lookup
    Blog Backlinks Lookup
    Blacklist Lookup

    No there is not one size fits all, YES a lot can be automated, that is why I mentioned some added intelligence… Is that added initelligence worth the $$ to pay an SEO agency for… Nope… I believe that was the esense of the initial discussion.

    I am not going to discuss what tools i better or worse… merely question Why so expensive and time consuming.

    #1175181
    Byron Trzeciak
    Member
    • Total posts: 422
    AmberS, post: 203979 wrote:
    Spending large proportions of money to ‘rent’ space off Google at the expense of creating quality marketing assets that you own is quite often short sighted. There are so many ways that you can gain an audience / conversions / customers / sales… online and Google is just one of them (and a sometimes volatile one at that).

    I totally agree, diversity from Google is critical as well online and offline marketing. Having all your eggs in the Google basic can make for a very nervous and volatile business. You can easily satisfy Google and many other referring sites through content marketing.

    The problem is most businesses are struggling to track, measure and understand where there conversions are coming from. For example I have a client with an online store who invests heavily in facebook / instagram. Yet over the past 12 months conversions have only occurred through direct traffic and organic traffic.

    That’s not to say Facebook hasn’t affected the buying decision (very hard to measure) but the data shows some clues to where future investments should be made.

    AmberS, post: 203979 wrote:
    You definitely need a qualified person to read, analyse and act on the results of tools, metrics and analytics – is someone specialising in SEO the best qualified person to do this taking into consideration all the other ways of marketing a business????

    I think SEO is a term businesses understand but more recently incorporates many terms such as inbound marketing, online marketing, content marketing and also tends to include content creation, link building, conversion optimisation, social media marketing and more.

    #1175182
    help4bis.com
    Member
    • Total posts: 268
    AmberS, post: 203979 wrote:
    To throw the cat amongst the pigeons, why is SEO considered by so many small business owners as almost the sole method of converting online?

    You definitely need a qualified person to read, analyse and act on the results of tools, metrics and analytics – is someone specialising in SEO the best qualified person to do this taking into consideration all the other ways of marketing a business????

    Cat… we well past that… Big guns now :-).

    Your second question…. you hit the nail on the head. It is possibly the wording I been looking for (born dumb and have not learned much allong the way… Ok Phd but that is about it :-)).

    SEO at the moment feels like someone walking into your house and do a complete re-decorate because the rest of the world has it like that…. but it does not reflect YOU.

    I do not think SEO only or in isolation from your other marketing ways is simply a big NO NO. Who knows your business and business feel better than the owner of the business (not going to argue if that feel is correct or incorrect).

    #1175183
    AmberS
    Member
    • Total posts: 66
    Byron Trzeciak, post: 203983 wrote:
    I think SEO is a term businesses understand but more recently incorporates many terms such as inbound marketing, online marketing, content marketing and also tends to include content creation, link building, conversion optimisation, social media marketing and more.

    I guess I’m saying that it shouldn’t, SEO is search engine optimisation and many good quality and productive marketing actions shouldn’t be done with SEO in mind.

    When as a industry we just merge and blend very different skill sets and requirements into a three letter acronym we are misguiding the business owner. I have come across way too many online marketers or digital agencies who really just do very old style SEO (which for the most part don’t have the positive impact they once did, if not downright dangerous for small business). That isn’t online marketing, SEO isn’t marketing, it is a tool that marketers should be using. And the skills, knowledge and personality type that makes someone great at SEO, are different to those that make for a great marketer – yet so many SEO people are selling themselves as marketing consultants.

    Certain things like an attention to detail with spelling (kind of important for keyword based SEO I would think), if I had a dollar for the amount of clients who have come to me for help after doing SEO with big name companies with shocking spelling mistakes throughout content, social posts and meta tags ARGHHHH!

    #1175184
    AmberS
    Member
    • Total posts: 66
    help4bis.com, post: 203984 wrote:
    SEO at the moment feels like someone walking into your house and do a complete re-decorate because the rest of the world has it like that…. but it does not reflect YOU.
    .

    No, it’s like a carpenter coming into your house and choosing your paint colours, furnishings, artwork etc… A good interior designer knows how to make your home reflect you while keeping up to date and structurally sound. In the same way a good marketing consultant can sell your business in the right way making sure it is up to date and technically sound. Some people can afford an interior designer, others can’t. It’s about choosing the best spend for your budget.

    #1175185
    help4bis.com
    Member
    • Total posts: 268

    “The problem is most businesses are struggling to track, measure and understand where there conversions are coming from. For example I have a client with an online store who invests heavily in facebook / instagram. Yet over the past 12 months conversions have only occurred through direct traffic and organic traffic.

    That’s not to say Facebook hasn’t affected the buying decision (very hard to measure) but the data shows some clues to where future investments should be made.”

    Ok time to shine, elaborate… This is as clear as mud.

    An SEO person comes to me telling me this, I will take my dollars and spend it on FB adverts instead… and here is why.

    Some explanation:
    Direct traffic usually refers to traffic from sources such as bookmarks, favorites, saved browser history, or direct url iteration into the browser, so that could be a facebook or instagram link.

    Organic traffic generally refers to traffic from search engines that is of the non paid nature. However used in broad strokes it could refer to any traffic coming in from a non paid nature which does include direct traffic

    Organic Search Accounts for Up to 64% of Website Traffic [Study] by Ashley Zeckman on Search Engine Watch

    Here is an interesting article
    http://www.optimizesmart.com/google-analytics-wrong-why/

    What am I missing…

    #1175186
    help4bis.com
    Member
    • Total posts: 268
    AmberS, post: 203987 wrote:
    No, it’s like a carpenter coming into your house and choosing your paint colours, furnishings, artwork etc… A good interior designer knows how to make your home reflect you while keeping up to date and structurally sound. In the same way a good marketing consultant can sell your business in the right way making sure it is up to date and technically sound. Some people can afford an interior designer, others can’t. It’s about choosing the best spend for your budget.

    Yep, for that reason I think the best investment is to either learn how to do SEO or get an all under one roof. Marketing, Design and this SEO thing, so the person/organisation that works with you gets your feel (the softy side of things) and gets to know you.
    It is not all about the keywords and what is on the page, it is more than that and as you rightfully pointed out SEO simply does not cut it.

    Websites/pages are now a days such an integral part of the business appearal that it cannot be seen as stand alone.

    Ps. spelling mistakes in keywords are actually not necessary a bad thing.

    #1175187
    AmberS
    Member
    • Total posts: 66
    help4bis.com, post: 203989 wrote:
    Ps. spelling mistakes in keywords are actually not necessary a bad thing.

    I agree with you on most points (as someone who runs a great ‘all under one roof’ agency )

    But spelling mistakes- nope. So many SEO features where keywords are important are seen by the public. Web page content, page titles, meta descriptions… I think spelling is a quick,easy way that potential customers can judge your professionalism, attention to detail and quality so the possible SEO for misspellings I think is far out weighed by how your brand is seen online. No point ranking then turning people off and not getting a click through bad spelling.

    #1175188
    help4bis.com
    Member
    • Total posts: 268
    AmberS, post: 203991 wrote:
    But spelling mistakes- nope. So many SEO features where keywords are important are seen by the public. Web page content, page titles, meta descriptions… I think spelling is a quick,easy way that potential customers can judge your professionalism, attention to detail and quality so the possible SEO for misspellings I think is far out weighed by how your brand is seen online. No point ranking then turning people off and not getting a click through bad spelling.

    Spelling is one of my biggest issues as a person, but as a business we have hired someone to fix that for us… (yes I know it is a weekness I have to fix).

    Keywords should be spelled correctly fully agree, but not many AU audiences know if it is spelled correct or incorrect, let allong grammar.

    For example i would not know the difference between outweighed and out weighed both are ok with me. Yet someone will say that only one is correct. If I search i would use out weighed…..

    Being of non native english… I even notice that… I understand there is need for perfection. It is hard even for the best amongst us.
    On this forum if spelling was key… i’d be terminated on the spot, fortunatelly most are forgiving. :-).

    #1175189
    John Romaine
    Member
    • Total posts: 1,104
    help4bis.com, post: 203974 wrote:
    Yes you can pay someone 12bucks an hour, even less, some even do the project for 5bucks (fiverr) and do a good job.

    I read as far as “fiverr” and stopped reading.

    Infact I won’t bother responding any further to this thread.

    #1175190
    Byron Trzeciak
    Member
    • Total posts: 422
    help4bis.com, post: 203994 wrote:
    Spelling is one of my biggest issues as a person, but as a business we have hired someone to fix that for us… (yes I know it is a weekness I have to fix).

    Couldn’t you just use a tool for that? ;)

    #1175191
    help4bis.com
    Member
    • Total posts: 268
    Byron Trzeciak, post: 204004 wrote:
    Couldn’t you just use a tool for that? ;)

    Thanks for that I was waiting for you to bring that up.

    See I use a tool for my grammar and spelling but not sell Grammar and Spelling services. I guess that makes me well….. less flaud.

    I guess all responses from SEO people (posted to the post so far) has just confirmed, that there is no good, solid, proven and repeatable ROI or reason why a small business should engage in SEO.

    #1175192
    MatthewKeath
    Member
    • Total posts: 3,184
    help4bis.com, post: 204019 wrote:
    or reason why a small business should engage in SEO.I really feel for the SEO and inbound marketing people on this forum. There is always someone ready to say their services are pointless, and it doesn’t matter what they say…
    #1175193
    help4bis.com
    Member
    • Total posts: 268
    MatthewKeath, post: 204022 wrote:
    I really feel for the SEO and inbound marketing people on this forum. There is always someone ready to say their services are pointless, and it doesn’t matter what they say…

    Matthew…

    No problem with you taking parts of my quote as long you keep it in context.

    The context is SEO.

    #1175194
    MatthewKeath
    Member
    • Total posts: 3,184
    help4bis.com, post: 204024 wrote:
    Matthew…

    No problem with you taking parts of my quote as long you keep it in context.

    The context is SEO.Ok, sorry, SEO. There is no doubt that people who have commented in this post have helped people get positive ROI.

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