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    mdesign
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    I need some advices on how does a freelance/boutique PR generally work with the client. We just launched a new small product line and hired a sololist PR specialist (whom was highly recommended to us) to help getting the brand out to the media. I’m totally new in this area and don’t know what to expect but I’m starting to think that we are wasting money without getting any results. How often do the PR communicate with the client and contact the medias? Do the PR usually start contacting medias as soon as the contract starts and giving a weekly update to the clients on how things are going? Or do we need to wait for 1-2 months before getting any progress? We’ve committed a retainer package for 6 months but it’s been over two month and haven’t gotten anything out to the medias. I doubt that the PR specialist has started any work for us. Any advices is greatly appreciated.

    #1136413
    Sydney Business
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    I would think that you really need to direct this to them so that your expectations can be met.

    All PR agencies are going to be different in what they offer, so give them a call and explain how you are feeling.

    #1136414
    Blake M
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    Having worked with a PR company for my business, they usually will start immediately but it can take time and it will be a while before you can start seeing results. This will also depend on your business and product. A good PR company/person will target your product to relevant events, occasions, holidays, news items, reports, consumer concerns, and so on, all of which obviously don’t happen every day.

    For us it was 2+ months before we started seeing anything substantial, and we received an e-mail each week letting us know what had happened and what was coming up in the next week. If your PR person doesn’t already do this for you, it might be worth requesting so you can see where they’re at and ask questions accordingly. As Kelly said, contacting your PR person directly and expressing your concerns is probably going to be the best course of action so they can let you know what they’ve been doing, and if they really haven’t done anything yet, you can take steps to minimise your wasted investment now and move onto a person or business who values you a bit more.

    All of this said though, while they were good at getting the brand out there, we won’t be working with a PR company again, instead adopting a more comprehensive marketing strategy. The problem with PR is often you don’t know what results you’re going to get, how you’re going to be presented, and if that will actually generate leads (will you end up in front of the right people?). Depending on your industry though, it can also work really well – there’s a lot of variables that can come into play that might affect your result.

    #1136415
    The Barefoot Marketer
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    You definitely have to be kept up to date on each strategy and the progress of those strategies at minimum once a week.

    If you aren’t getting this basic service there’s a problem.

    I suggest you talk to them and voice your frustration politely to see if they have a reasonable response.

    You also want to know what the KPI’s (Key Performance Indicators) are for this campaign before you start so you can see in black and white numbers whether the PR guy is producing as promised.

    At least get some KPI’s in place now to keep them accountable.

    James
    Direct Response Marketing and Copywriting Specialist

    mdesign, post: 155412 wrote:
    I need some advices on how does a freelance/boutique PR generally work with the client. We just launched a new small product line and hired a sololist PR specialist (whom was highly recommended to us) to help getting the brand out to the media. I’m totally new in this area and don’t know what to expect but I’m starting to think that we are wasting money without getting any results. How often do the PR communicate with the client and contact the medias? Do the PR usually start contacting medias as soon as the contract starts and giving a weekly update to the clients on how things are going? Or do we need to wait for 1-2 months before getting any progress? We’ve committed a retainer package for 6 months but it’s been over two month and haven’t gotten anything out to the medias. I doubt that the PR specialist has started any work for us. Any advices is greatly appreciated.
    #1136416
    Anonymous
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    You should get at least a monthly Work in Progress report preferably in writing, or at worst a phone call.
    PR campaigns are normally slow off the mark but the lack of media appearances and reporting suggest it’s high time you asked for an explanation.
    Don’t be frightened to ask.

    John O’K
    O’Keefe Communications

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