I had to write this in order to get some opinions or advices about how I am thinking to market my business.
I am still employed and doing freelancing for many years now and I love it more than working for a company and I had decided to eventually go on my own, but first I need some solid clients before quitting my job.
I am doing IT infrastructure stuff (security, virtualization, networking etc) and I already have a blog for many, many years and now I want to promote myself also using Youtube and online courses.
The questions I am having:
– Should I do the Youtube videos in english or in my own language?
– Should I mix them (english and my native language)?
– Create two Youtube channels?
I want to reach customers outside my country also, but if I do them in english I don’t know if I will get clients locally.
Thanks for your response.
I kind of thought the same, having two channels because in my country the investment in the IT infrastructure is not that great (using cheap stuff), so I cannot create advanced videos since local small and medium businesses are not using this kind of technology anyway.
Another thing that popped-up in my head is:
Do you think that I should show my face in a small circle or something in the video, or just the plain and simple video?