Outsourcing

The benefits of outsourcing for small businesses

- April 30, 2021 3 MIN READ

Outsourcing is a practice of using firms outside of business for handling work performed in the organisation. It is a familiar practice used by many entrepreneurs. Smaller businesses usually outsource their payroll processing, distribution, accounting, and other functions to entities such as PEO services and on many occasions, there are no other alternatives available. Several… Read more »

rural business
Attracting new business

Five myths rural businesses have about going digital and why you need to rethink them

- April 29, 2021 3 MIN READ

Regional small businesses face many challenges. There are several reasons you might have delayed gaining an online presence-  you’re time-poor, unsure of where to start, you have unreliable internet service, or maybe you believe your business growth is maxed out. Let us bust some of the common myths about small businesses going digital! MYTH 1.… Read more »

body-language
Business psychology

Understanding the power of body language

- April 26, 2021 2 MIN READ

Understanding the power of body language is important when communicating with others, especially if we want healthy relationships at home and work.  We’ve all heard the saying ‘actions speak louder than words,’ this phrase shows us that even silence can convey a powerful message. In one to one conversation, signals are sent on two levels… Read more »

News

Australia Post backs down following perishable goods debacle

- April 23, 2021 2 MIN READ

Australia Post has backflipped on its decision to cease delivering perishable goods following a massive outcry from small business food producers and advocates. Earlier this week the government-owned postal and delivery service had announced it would stop delivering perishables from June 30. The announcement was met with outcry from food producers and the Australian Small… Read more »

Marketing

Do I really need a tone of voice?

- April 19, 2021 4 MIN READ

We have no idea why, but for some reason a brand’s tone of voice is one of the last things that business owners think about. Maybe it’s because your logo and visuals are so tangible, and visual language is easy to comprehend. But the problem with this picture is that unless you have a clearly defined tone of voice that represents the personality and values of your company then you have only done half the job in bringing your brand to life.