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Can you have your Google cake and EEAT it too?

- November 21, 2023 4 MIN READ

  Content is king, right? I mean, I am a loyal subject to it as a copywriter, supplicating before its wordy throne, feeding it fine morsels of verbiage and sentences crafted to perfection to satisfy its ever-growing hunger, says Tom Valcanis founder of I Sell Words. However, the conventional wisdom is that content in isolation… Read more »

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Government announces multi million dollar boost to small biz cyber security

- November 20, 2023 3 MIN READ

The Albanese Government has announced a series of initiatives aimed at empowering small businesses to strengthen their cyber security resilience. The 2023-2030 Australian Cyber Security Strategy will introduce targeted support for small and medium businesses, acknowledging their vulnerability to cyber incidents. Recognising that cyber attacks can inflict serious financial and reputational damage, the government is… Read more »


Scam season is here: Top 5 scams to beware

- November 13, 2023 3 MIN READ

The holidays are fast approaching, which means businesses need to ensure they have effective cybersecurity measures in place ahead of the peak season for scams.  After a year that saw breaches to some of the largest financial institutions and businesses in Australia, the holidays are set to see a significant rise in cybercrime, warns Chris… Read more »

investing in content marketing can be a good sales strategy
Content marketing

3 ways content marketing transforms sales

- November 8, 2023 4 MIN READ

Content marketing continues to prove its resilience in the ever-shifting landscape of digital engagement. The art of crafting compelling narratives endures as a cornerstone for content creators. Our resident SEO authority Nick Brogden, the founder of Earned Media, shares his expertise on content marketing and imparts essential guidance for small and medium-sized businesses seeking to navigate… Read more »