Productivity
The best small business articles of 2009
It’s the time of year for me to cast my eye over 2009’s small business articles and select a handful for the best. We’ve seen some crackers in 2009 … here are a few of my favourites.
Digital marketing
Five steps to marketing mojo
For many soloists, the pressure of coming up with new and innovative marketing ideas can be de-motivating. If you’ve lost your marketing mojo, take these five simple steps to reclaim it.
Growth
Developing an entrepreneurial mindset
Exceptionally savvy entrepreneurs often seem to easily outsmart their competition and have fun doing it. You can too. All it takes is learning to have an entrepreneurial mindset.
Planning
Creating a vision board
Now is the perfect time to capture your vision for the year ahead by creating a vision board.
Marketing
How a customer engagement survey boosts profits
Why waste time surveying your customers about how satisfied they are with your products and services, when research shows that customer engagement is a far more powerful profit driver than satisfaction?
Marketing
Four successful DIY PR tips
If you’ve ever seen a competitor quoted in a magazine and thought “I should have been interviewed for that,” it’s time to start generating your own publicity. Here are some DIY PR tips to help you get started.
Business technology
Getting your website on Google
Having a website is one thing, but getting your website on Google is another! Here we look at the two best methods for encouraging Google to send visitors your way: search engine optimisation (SEO) and the AdWords program.
Marketing
Evaluating potential business opportunities
When you run your own business, you’ll inevitably be presented with great-sounding opportunities by prospective partners. But beware, most of what glitters is not gold. Here are some strategies for evaluating potential business opportunities.
Growth
Turn your service based business into a product
I had many ‘Aha!’ moments at Flying Solo LIVE!, but it was a question from the floor that really got me thinking about how I could turn my service-based business into a product.
Marketing
Kick start your client communications plan
It’s the silly season, a time when deadlines shorten and a stream of parties loom. And now is a great time to refocus your client communications plan for the year ahead.
