Business purpose

Why good employee culture is essential for successful recruitment

- April 18, 2023 3 MIN READ
happy team at board table

The advent of millennials entering the workforce has had a huge impact on employer-employee relations and what exactly workers expect from their workplace – and it’s all about employee culture, writes Gergo Vari, CEO of HR platform, Lensa.

Today’s employees have quite a different set of expectations of their workplace than previous generations had. And failing to understand these new expectations will invariably lead to difficulties in recruitment, at a time when finding and keeping top talent is already proving to be extremely difficult for businesses small and large across nearly all sectors.

2023 has started off much like 2022 ended: with a severe skilled labour shortage which is making the already challenging job of staffing small businesses all the more difficult.

And one specific factor that has undergone a considerable shift in priorities and definition is employee culture.

Here are some tips to make sure you are handling employee and workplace culture in a way that corresponds to the expectations of today’s workforce.

Job interview applicants lined up outside office door

The key components of employee culture

Employee culture goes by several names, such as organisational culture or work culture. But it comes down to a series of shared beliefs, values and practices that shape the atmosphere of the workplace.

Employee culture defines how employees interact with one another, as well as with their superiors. And it also defines how employees are incentivised and rewarded, as well as how they are supported to handle their current job and prepared for larger roles within the company down the line.

Staples of good employee culture can be boiled down to the respect of the individual and fostering connection. In practical terms, this respect is manifest in three key areas:

1. Diversity

A company with good employee culture is one with a diverse workforce. This means that the company recognises valuable contributions from people of all backgrounds, walks of life, and ways of thinking.

The diversity of a company’s workforce is proof of the company’s respect for the individual.

2. Communication

A company with good employee culture is one where each employee has a voice, and their voice can be heard.

Communication means that expectations are clearly defined, as are the work methods. And if an employee should encounter a problem, they know that they can reach out and get the help they need.

3. Work-life balance

Employees want to invest in their work – but they do not want to be consumed by it. And a company with good employee culture respects the health and wellbeing of its employees.

Striking for the appropriate work-life balance means different things to different people – another reason why communication and respecting diversity are so important.

There are practical measures you can implement to create space for grace in your business and help your employees know how to switch off the brain at the end of the day.

The advantages of hiring for cultural fit

Mature-aged businessman talking with younger colleagues in office

Finding candidates who fit the culture of the company (and who can make a positive contribution to company culture) needs to be a priority in the recruitment process.

When you hire with cultural fit in mind, you are significantly increasing the chances that your employees will be motivated, engaged in, and committed to their work and that they will have staying power. It doesn’t do you much good to hire a candidate with all the requisite skills if he or she is a poor cultural fit and will only stay for a few months. Then, you’ll have to start the recruitment process all over again (not to mention onboarding and training).

Instead, make cultural fit a priority in the hiring process. Skills can be learned, whereas adjusting to company culture is far more difficult and precarious.

Employee culture as a recruitment tool

Companies with excellent employee cultures should not be shy or modest about their achievement – earning good employee culture is not easy. You should be proud of what you have created and spread the word.

Since employee culture is such a high priority among today’s job-seekers, it’s wise to make a point of promoting your employee culture in your job ads and social media platforms. This will significantly increase your chances of attracting top talent and someone who is a good fit for your company.

When it comes to employee culture, success engenders further success, especially in today’s climate where word of mouth travels fast among employees and job-seekers alike.

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Now read this:

Can you give employees what they really want? Latest hiring tips for small businesses

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  • Andrew Caska

    Caska IP Patent Attorneys

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