Wellbeing / Work motivation

How to consciously build a business you’ll love

You build a business and years into your business journey you discover, to your horror, that you didn’t love the business you’ve built. Does this sound like you?


It’s not a nice feeling – and it’s a situation that takes a while to remedy.

I know how it happens. When we build a business we tend to be quite reactive. We need to pay the bills so we take on whatever work comes our way. Anything a client asks us to do, we tend to do it regardless of whether it’s part of our core service offering or not.

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But here’s something I’ve learned over the years:

And quite often, you won’t like what you end up with.

So how do we prevent this happening?

It all comes down to making very conscious decisions. It involves being very clear about what you don’t want as much as what you do want.

Here are the questions I ask myself:

"If you aren’t clear about what you want in your business, you will simply get what you end up with."

  • What type of customers do I want to attract and work with?
  • What type of customers do I want to avoid at all costs?
  • What type of projects do I want to attract?
  • What type of projects do I want to avoid at all costs?
  • How much money do I want to make?
  • What poverty actions am I going to stop?
  • What will I do and what won’t I do for money – my moral compass.
  • What type of people do I want in my life?
  • What type of people don’t I want in my life?
  • What do I want people to say about me and my reputation?

I define these in absolute detail and carry them with me in a folder that I review pretty much every day whenever I get a quiet moment or two. This is what gives them real power.

What’s the end result?

My life has been indelibly shaped by these conscious declarations. All of them have become reality.

Am I still working on certain things? Absolutely. And I’m sure I will be until the day I die. However I always go back to the starting point of making conscious decisions about both sides of the argument.

I use this method when I am struggling to make a decision or a call of some kind. I figure out what I don’t want and what I do want – and generally the decision making process become a whole lot easier.

Going through life in a passive way generally gives us life we don’t want. Make conscious decisions about every part of your life and you might be surprised (and a little amazed) at what you get.

Have you ever found yourself in a position where you’d built a business you didn’t love?

Andrew Griffiths

has developed an international reputation as one of the leading global entrepreneurial authorities. His books and articles are considered street smart wisdom, designed to both inspire and challenge conventional thinking.


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