Marketing
Getting to grips with small business marketing is an essential element of solo success. Find the support you need here. Need more help? Check out our step-by-step course to solo success.
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Marketing
7 tips to slash your cost per lead
How much did you spend generating leads using Google Ads last year? What was your Cost Per Lead? In 2021, you can slash your Cost Per Lead in Google with these 7 tips.
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Marketing
Mastering work: get organised while boosting creativity
Running a small business has never been easy. Especially when you’re just starting out, and there’s so much to learn, manage and consider in order to keep afloat.
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Marketing
Podcast: 7 secrets of reading people to increase sales conversions & build better relationships
How do you recognise how to speak to people, in the way they want to be spoken to, even before the conversation starts? It's all written in their face, says Alan Stevens founder of The Science & Art of Reading People.
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Marketing
Why you need to give any strategy 90 days to be effective
I see you trying the latest trends. Jumping between Facebook lives. Deciding stories will be THE thing to bring you more business. Changing your mind to focus on email marketing. This flip-flopping between strategies is no way to grow your business. It makes no sense. You have no time to measure results or effectiveness.
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Marketing
10 things you need to know about LinkedIn company pages
If you’re planning to increase your organisation’s presence on LinkedIn and improve your LinkedIn company page strategy, here are the 10 things you need to know, writes Karen Hollenbach.
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Marketing
The ecommerce trends you need to know in 2021
Statista expects over 2 billion people worldwide to buy products online in 2021. By 2023 almost a quarter (22 per cent) of all retail sales will be online. So, what does this mean for small business owners?
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Marketing
How to use a virtual event to grow your small business quickly
Stories sell, creating a buzz of interest for your product that increases conversion. We all love a well-rounded experience, a look behind the scenes. We like to feel privy to something new and be a part of something bigger. Now we’ve got the tools to do it digitally. You may have created a superior product or service, but it will underdeliver if there is no hype and excitement around it. You need to use a virtual event to get attention from your audience and grow your small business quickly, writes Ashley Wilson.
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Marketing
Why it’s important to be more visible in your business in 2021
Albert Einstein famously quoted that “Imagination is more important than knowledge”. Indeed imagination is a glorious attribute that in its positive form is the fuel of childhood wonderment, human and business creativity. Imagination is defined as the part of the mind that imagines things, forms new ideas, concepts or images of external objects not present to the senses. Its essence sits in inventiveness, initiative and resourcefulness.
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Marketing
6 top strategies for Google Page experience optimisation
The Google Page Experience update will be launched in May 2021. Webmasters and digital marketers who want to ensure that their site remains unaffected by the negative impacts of the update will have to take some steps to optimise their website.
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Marketing
Why local SEO is so important
We think globally, but we live locally. The places and the people near us are important. And that’s why if you have a business that people physically come to or which provides a service to the local community, you need to get to grips with local SEO. Examples of businesses that benefit from local SEO are shops, restaurants, plumbing and electrical contractors, hair and beauty salons, tradespeople and legal and medical practices.
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Marketing
The top LinkedIn updates for 2020
It’s been a big year of changes on LinkedIn. Seemed like every second week a new update or feature magically appeared on our screens. Or something was moved around such as the configuration of the Privacy & Settings fields.
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Marketing
10 mistakes to avoid in a business plan presentation
I’m going to tell you the truth. No matter how amazing your idea is, a poorly executed business plan will make securing funding a hassle. Your plan needs to sell your business to investors and convince them they’ll get a return on their investment - sooner rather than later.
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FROM THE FORUMS
Marketing Building Company, where to start
The key element to growing your online presence would be to make your business appear in google search results. You should start out with putting up a website that…
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Marketing
How to publish a LinkedIn article
If you are thinking about using LinkedIn and the LinkedIn article feature, the good news is that LinkedIn now invites all members to join the conversation and share their own perspectives via long-form posts.
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Marketing
Meet our 2020 Small Biz of the Year Winners!
AND we have our winners! A huge CONGRATULATIONS to our 3 awesome Flying Solo Small Businesses of 2020! Now, come and meet them...🎉
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Marketing
How proofreading can save you $30K
Okay. So you might know I love proofreading. But why? Why? Why would someone actually enjoy that?
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Marketing
Podcast: The real reason you’re not making enough sales
Jodie De Vries and Emma Scott of The Brand Brigade describe themselves as serial entrepreneurs who have taken everything they’ve learnt building multi-million dollar businesses to help other women take their brand and business to the next level. In this episode they share their insights and shed some light on the real impact that brand building can have on the lasting success of your business.
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Marketing
Podcast 259. How to use LinkedIn to kickstart your side-hustle
Side-hustles have boomed in 2020. With so much more time spent at home and less distractions, around 10% of our community told us they've used the time to kickstart that smaller business idea they’ve been thinking about for years. Just how you make money though is like any business and down largely to how you market it! Think Bespoke founder Karen Hollenbach, a LinkedIn expert who says LinkedIn actually has a very important role to play in growing your little business.
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Marketing
10 things NOT to do when presenting your business plan
I’m going to tell you the truth. No matter how amazing your idea is, a poorly executed business plan will make securing funding a hassle. Your plan needs to sell your business to investors and convince them they’ll get a return on their investment - sooner rather than later.
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Marketing
What LinkedIn and dating profiles have in common
Hold your Flying Solo hats and pens as this article may nudge and shake a tad. But before anyone starts throwing rocks of outrage or bite their lips down hard, let me qualify in no uncertain terms that LinkedIn is not the place to find a date or spouse. And neither are dating sites the place to dig up new business.
