Marketing

Marketing

How to build a bullet proof marketing strategy for your business

Launching a business relies very heavily upon a sound digital marketing strategy. This might seem obvious to some but to others just getting going, having an understanding of the tools in your arsenal from the beginning can be incredibly helpful. Digital Marketing can often be an overwhelming and time-consuming aspect when you’re trying to focus on your product and your customers.

Marketing

Get sales fit for the new normal

By Ben Paul

Many people used lockdown to start building a new fitness regime. With gyms shut, it was on us all to build a new discipline of daily fitness. Now gyms have re-opened, many people are back into their weekly or daily routines. It is these routines or habits which lead to an improved fitness or body shape.

Marketing

Just because you have flexibility doesn’t mean work is easy

The way we work has changed dramatically for many (for those in the regions, maybe not so much) and reading the statistics that are being thrown around the Internet, it appears that many are finding that they are more productive working from the kitchen table than at their desk in the office (particularly after being stuck in a soul-crushing commute). Wherever you find yourself working, there’s a good chance your day looks and feels different from every other remote worker.

Marketing

Can my small business really win government business?

Government is one of the very few sectors that actually increases spending during brutal economic periods such as this. It’s time more small businesses realise this, and starts winning Government business.

Business writing

Can typos be good for business?

By Lisa Crocker

There are plenty of horror stories around about how typos have cost businesses thousands of dollars or caused a lot of embarrassment, but are there any times where typos can actually be good for business?

Marketing

Podcast 230: How to create an ‘on all the time’ marketing strategy

One of the lessons of being disrupted by COVID-19 has been a reminder of the power of running a truly flexible small business. One that can respond quickly to a change in customer expectations and even, as many small business owners have done - time for a pivot; a radical change in the overall strategy of the business. Yellow Online account manager David Costi joins Flying Solo editor, Lucy Kippist for this episode.

Marketing

The cheapest way to grow your business in a pandemic

By Katrina McCarter

Are you looking for new ways to grow your business this financial year? I passionately believe that marketing partnerships are the fastest, lowest cost way to grow a business. I believe they should be top of the list for any business owner, particularly in Covid times when we are looking to reduce our marketing expenses.

Marketing

3 brilliant small business marketing hacks for a shoestring budget

Nine out of 10 businesses in Australia are classified as a small business. Nowhere is this statistic more palpable than in a regional town. Local business owners are part of the very fabric of a local community; they contribute an incredible amount to their area, help influence the state of the local economy and ultimately help to build the sustainability of their town. 

Marketing

6 tips to explode your conversion rate

What if you could double your website leads without spending an extra cent on marketing? The key is in exploding your website conversion rate.

Marketing

How to write your LinkedIn profile and get found online

By Karen Hollenbach

What is the number one reason you do not spend time on LinkedIn? Many people say it’s because they’re not sure how to approach it. They know it’s not the same as Instagram and Facebook (which is true, because it’s not social media) and so it feels less familiar.⠀

Marketing

You’re the voice on LinkedIn for personal brand impact

By Sue Parker

The chorus of John Farnham’s chart topping ‘You’re the Voice’ is as powerful now as when first released in 1986. I suggest it resonates even more so in 2020 with an evergreen message which was a highlight of the Fire Fight Australia Benefit 2020.

Marketing

This is the best time to do your corporate planning differently

Steve Jobs envisioned a future state with computers on every worker’s desk. It will be a progressive culture where technology creates more opportunities for employees and a workplace without secretaries.

Marketing

5 ways to improve your online business presence

Contrary to the economic climate, there has never been a more imperative time than now to bolster your online presence.

Marketing

5 quality content ideas to get you more sales

Machines that make work easier have allowed man to travel further, invent, and produce more than any other species on earth. Are there lead generation machines that can, in turn, ease the process of capturing profitable leads for business growth?

Marketing

Why your business needs more reviews

Do reviews influence your buying decisions? Of course they do. The opinions of other consumers matter and we like our choices to be validated by others. That’s why reviews are critical to the success of your business.

Marketing

Podcast 227: 5 effective digital marketing strategies for the post COVID world

Jane Betschel, Head of Marketing for MYOB joins Flying Solo editor Lucy Kippist to discuss a range of digital marketing strategies to support small businesses post COVID.

Marketing

How to use LinkedIn stories

By Karen Hollenbach

As a brand advocate and trainer for LinkedIn, Think Bespoke was invited to attend the Australian launch of LinkedIn stories. As part of this session, the LinkedIn stories Product Manager. Tiffany Huang, walked us through the features, how and why you might use it and provided some thought starters for content creation.

Marketing

The power of a single business testimonial (and why you need a strategy)

By Katrina McCarter

Throughout the 2020s, every business who wishes to attract mothers needs to have a well thought out testimonial strategy.

Marketing

How to be a flamingo in a bucket full of crabs

By Nicola Moras

The tall poppy syndrome is alive and thriving around the world and particularly in Australia. It’s something that seems to have been embedded within our culture to tear someone down when they are getting ‘too big for their boots’. This is how crabs in a bucket behave! It can be challenging in a world that celebrates being the same to step up and stand out. When you're growing your business, you must do this, though.