Marketing

Marketing

I serve my ideal clients first and Google second

By Karen Hollenbach

A definitive list of everything I wish someone else had shared with me when I first started writing a blog for my business 7 years ago...

Marketing

How to stand out online

Having a digital presence for your small business is imperative. According to American Express’ latest Small Business Recovery research, 42% of business owners agree that within 12 months, at least half of their total sales will be made online.

Marketing

A beginner’s guide to LinkedIn company analytics

By Karen Hollenbach

You can gain insight into the performance of your LinkedIn Company Page with rich analytics to gauge trends across metrics and time periods. Analytics are only viewable for admins of your LinkedIn Company Page.

Marketing

3 ways to evaluate your new business idea

I have a confession: I used to collect domain names. It didn’t start as a dedicated hobby but came as a side effect of an inability to let an idea pass me by. As soon as I had a general inkling of a product or business and a decent name for it, I would register a domain name in case it came to fruition because there’s nothing worse than landing on an idea only to find someone owns the ideal URL (or trying to negotiate with a parked domain holder?!)

Marketing

Marketing in a crisis

By Cec Busby

The unprecedented events of COVID-19 took many small business owners by surprise. Yet Australians are used to navigating business during a crisis. From drought to floods to bushfires or even local emergencies, Aussie companies have adapted to make the best of it during trying times.

Marketing

Who’s shaping the future of rural Australia?

The United Nations’ theme for this International Day of Rural Women is “Building rural women’s resilience in the wake of COVID-19,” to create awareness of rural women’s struggles, their needs, and their critical and key role in our society. AgriFutures Australia Managing Director John Harvey said with COVID-19, and the absence of physical events where we usually come together to share one another’s stories and achievements, it’s even more important to jump online and continue to celebrate the contributions of women to rural Australia.

Marketing

Voice search optimisation for local SEO

Concepts like the touch screen and voice command used to only exist in SciFi films and literature. Now, it’s a reality we all can’t live without. We all thought that the ability to Google search everything from our smartphones was the peak of convenience. Today, all we have to do is to literally ask our phones a question in order to be provided with the answers we need.

Marketing

11 strategies for marketing your restaurant in 2020 and beyond

Take a trip down memory lane with me for a second. In ye old days, marketing a restaurant used to be relatively simple. If you got your food and labour costs down, had your staff focus on increasing spend per head and actually delivered a reasonable quality product. People came, they ate and you made some money.

Marketing

Sales is not my strong suit, how do I overcome this?

I've been flying solo since 2019. I've gone through a business brand/name change. Been taking awhile to find my feet after 20 years of working in the public service. I've finally identified that sales is not my strong suit. I'm good at what I do, just selling it not so much. How have others overcome this? I've been having a very unproductive day of self doubt.

Marketing

The best time to promote a business is during tough times

By Annette Densham

It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out.

Marketing

How to clean up your email list

Your database of email subscribers stands to be one of your small businesses' biggest digital assets. These are people that have opted to hear from you.

Marketing

It’s okay to be “just” a sole trader

By Leanne Faulkner

We’re small and right now we’re hurting. It’s been tough (and still is) for sole traders to be recognised as operating entities in some states during this pandemic. That has made business ownership especially hard and even more isolating than it might be otherwise.

Marketing

The best times to post on LinkedIn during COVID 19

By Karen Hollenbach

In this article I provide a guide on the best times to post on LinkedIn during COVID-19. I recommend you use this information as a reliable starting point to decide when to post content on LinkedIn, and then review your LinkedIn Profile and Company page analytics. Importantly, your company page analytics do not capture the time you posted, so you’ll need to track this separately (which I recommend you do in the short term). If you are using 3rd party scheduling tools (e.g. Sprout Social, Buffer, Hootsuite, etc) the time of posting will be captured.

Marketing

5 things every franchisee in Australia should know

The Australian population seem to love franchises; from Perth to Brisbane, there are excellent franchise opportunities to suit every need in this country. This is reflected by the fact that the Franchise Council of Australia state that this sector is worth $182 billion to the country. According to recent figures, there are around 472,000 people working in this industry. If that doesn’t demonstrate that Australia is a country that loves their franchises, then we are not sure what does!

Marketing

Podcast 237: How to maximise your online presence on a budget

COVID life has taught us the power (and urgency)of having an online platform for our small business. Tony Bond Media Strategist Manager VIC, SA & TAS for Yellow Online on how to maximise our presence.

Marketing

It’s time to #supportvicbiz. Here’s how…

By Lucy Kippist

Calling all Victorian small business owners Like the rest of the country we’re thinking of you all right now. But as one member of the Flying Solo community pointed out on our Facebook page: “Thoughts can only get us so far.” Time for some action then :)

Marketing

How to stand out in a cluttered freelance market

What happens when you’re pushing 50, have a bloody great body of work in your wake… but can’t get a job? Yep, it’s a familiar story. Just ask funny-guy and copywriter Jeremy Southern – who exited AdLand for freelancing and expected it’d be easier than it was to build a roster of clients. Ah… not quite.

Marketing

What’s your business development strategy post COVID?

By Ben Paul

Now that the new normal is upon us, if you haven’t already, now is the time to revisit your plans. No doubt your business, like everyone else's, is facing up to a new future and is having to adapt rapidly. Therefore, what new plans do you need for the new normal? Is your Business Development Strategy ready to help you thrive in our new economic climate?

Marketing

How to invite LinkedIn connections to like your company page

By Karen Hollenbach

nviting your connections to follow your LinkedIn Company Page is a great way to increase your followers. At the time of writing this update, LinkedIn is allowing you to invite 100 connections per month to follow your LinkedIn company page. You must be an Admin of your LinkedIn Company Page to access this feature.