Marketing
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Branding
Why brands rebrand… Just ask Facebook’s Zuckerberg
Last week the Internet went crazy when Facebook CEO, Mark Zuckerberg, announced the company’s major rebrand at the Facebook Connect augmented and virtual reality...
Marketing
Six winning PR tips for small businesses
Many small businesses mistakenly believe they need a fully-fledged PR machine to reap the benefits of publicity but little do they know all it...
Digital marketing
How to drive hot new leads with email marketing
One of the biggest pain points for startups revolves around growing their market. Whether those roadblocks involve customer acquisition, global marketing, or securing investment...
Digital marketing
How to tag and mention people in photos comments and posts on LinkedIn
Linkedin expert Karen Hollenbach shares how to tag people in photos, mention people and mention companies in posts and comments on LinkedIn. Using the...
Marketing
Hitting the bullseye: 6 tips to make your marketing plan better than the rest
You’ve got a product or service worth telling the world about. So how will you make sure your marketing plan hits the right mark with...
Customer experience
Exceeding expectations: top tips to improve your customer experience and emerge stronger in the year ahead
In 2021, customer experience is king and there are lots of ways you can give yours a boost, writes Jason VandeBoom, Founder and CEO,...
Communication skills
Creating marketing messages that resonate as we transition out of lockdown
As I write this, there’s a palpable air of excitement here in Sydney as we prepare for opening up after our latest loooong Covid...
Marketing
Dealing with negativity: Try these tips to give haters the brush off!
It’s simple. The more successful you become, the more haters you’ll attract. But how you deal with the negativity can make or break your...
Communication skills
