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Public relations
For many small businesses and startups considering investing in Public Relations for the first time, it might appear that all PR agencies and freelancers...
Digital marketing
Does it surprise you to hear that it’s possible to achieve brand new clients who not only find you online themselves, but also pay...
Digital marketing
For as long as social media has been with us, algorithms have baffled us, frustrated us and driven us to the brink of insanity,...
Customer experience
What’s the secret sauce to those businesses that always seem to have plenty of completely satisfied customers? Give the people what they want –...
Digital marketing
As TikTok‘s popularity continues to rise across all age groups and demographics, businesses who want to leverage social media and really connect with their...
Public relations
Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and...
Content marketing
Building your business and finding cut-through online can feel like a slow burn, but don’t give up! PR specialist Annette Densham explains how the...
Marketing
In a sea of competing products and businesses, if you don’t stand out and show off your uniqueness – what makes you different from...
Digital marketing
With the phenomenal rise of TikTok has come another notable rise – that of the social media influencer. Business coach and social media strategist...
Public relations
A great public relations campaign can be quickly undermined by different messaging on your social media platforms. Kathryn Van Kuyk and Anthony Caruana, co-founders...