Public relations
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Digital marketing
How to snag new clients and get them to pay upfront without a single conversation
Does it surprise you to hear that it’s possible to achieve brand new clients who not only find you online themselves, but also pay...
Digital marketing
TikTok releases algorithm info: How to make it work for your business
For as long as social media has been with us, algorithms have baffled us, frustrated us and driven us to the brink of insanity,...
Customer experience
Three clever ways to give your customers what they want – for free
What’s the secret sauce to those businesses that always seem to have plenty of completely satisfied customers? Give the people what they want –...
Digital marketing
Why your business must have a TikTok strategy in 2022
As TikTok‘s popularity continues to rise across all age groups and demographics, businesses who want to leverage social media and really connect with their...
Public relations
How do you know if your PR campaign is working? 4 ways to measure PR success
Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and...
Content marketing
How the Hansel and Gretel approach helps to build your business
Building your business and finding cut-through online can feel like a slow burn, but don’t give up! PR specialist Annette Densham explains how the...
Marketing
Stand out from the crowd! Why being a cookie-cutter business costs you
In a sea of competing products and businesses, if you don’t stand out and show off your uniqueness – what makes you different from...
Digital marketing
The phenomenal rise of TikTok – where did all these young ‘influencers’ come from?
With the phenomenal rise of TikTok has come another notable rise – that of the social media influencer. Business coach and social media strategist...
Public relations
