Podcast guest appearances
Podcasting is having a moment and just crossed a tipping point. More than 50% of people in the United States have heard about it and that number continues to grow as more podcasters come online. Podcasts like Joe Rogan command the attention of millions of people every episode.
There’s a podcast that caters to almost every niche imaginable as well as multiple podcast platforms that make it simple to get online. This has created the perfect storm that gives you the opportunity to get your message out to new audiences.
Before you can start a successful podcast promotion tour, it’s important to have something interesting to talk about. A specific aspect of your journey, client results, or angle that can hook both the podcast host and the guests listening.
Here’s an example from Side Hustle Nation:
The guests are talking about how they make $20,000 a month from an affiliate site and how they did it in less than a year.
It’s interesting and timely to the audience that’ll be listening. Ask yourself what you can bring to the table and how you can tell your story in a unique way. If you get that right then you’ll be able to get as many appearances as you want.
YouTube is everyone’s favorite video marketing platform. It has billions of page views a month and a viral video can change everything for you.
A relatively new YouTube Creator named Graham Stephan has gone from zero to 1.6 million subscribers in the space of fewer than three years. If you thought YouTube marketing was dead, here’s your proof that it’s not.
Those followers net him over a million dollars in revenue a year. Before you jump on the YouTube train, it’s important to do a few preliminary tasks.
First, you have to choose a niche. People won’t follow you unless they have a reason to. If you create a dog walking tutorial today and another one about affiliate marketing tomorrow then it’ll be difficult for them to understand exactly what you’re about and they’ll hesitate to follow you.
You don’t have to go too narrow either. You can focus on business in general and then theme your channel around ecommerce for a few weeks, move into affiliate marketing, then blogging. Since it’s all related, people will still follow you.
Secondly, you have to stick to a consistent publishing schedule. If you publish two videos today and disappear for two months, YouTube itself and other users will ignore you.
The final ingredient is being useful. It’s unlikely that you’ll have such an interesting personality that people will tune in for that. I could be wrong of course. Instead of relying on your personality alone, focus on delivering truly useful content. Teach and document instead of only entertaining.
Webinars, at times, are considered the red-headed stepchild of online business and many people shun it as a promotion idea. It’s a shame because they’re so effective at building up an engaged mailing list and generating revenue.
If you have an opportunity then do your best to use webinars. If you don’t have an audience then that’s not a problem either. You can partner with other people and split the revenue that’s generated.
The first step is to choose a solid webinar platform like which will allow you to stream to thousands of people at once and present timely offers.
Secondly, you’ll want to make sure you choose a topic people are really interested in. There are multiple ways to go about this. If you have a decent-sized audience then you can send them an email with a short questionnaire. Ask them what’s most important to them but make sure the options you present are related to your brand.
If you don’t have an audience you can go on platforms like Amazon, search for books related to your niche, and read the reviews. Look at five-star and one-star reviews to find out what people loved and what was lacking. Use those insights to create interesting topics.
The third step is to find partners after you’ve proven your webinar is effective. At first, you’ll launch it to your audience to test out your presentation. Once you’ve established that it’s working well, it’s time to expand your reach by partnering with other brands.
You may be thinking “why would a larger brand partner with me?” There’s a simple answer. It’s because you have a proven way to turn viewers into revenue. All they have to do is send out a few emails to get people to register, you show up for the webinar, and turn that attention into income.
Of course, there are many nuances to creating a great presentation but I hope this has given you an idea of how simple it can be.
Infographics and visual content in general has been shown to be effective for engaging people on the web. Human beings process images up to 60,000 times faster than plain text. If you want to get someone’s attention, use an image.
Many people shy away from Infographics because they’re not a designer or because they have trouble coming up with infographic ideas. That’s a mistake because there are many tools like Venngage, Piktochart, and Visme that have tons of templates that follow the latest graphic design trends. All you need to do is match it to your brand and publish it.
What’s more important is everything that happens after you publish it. There’s a little known secret, large websites love infographics because they work. Instead of just publishing it on your site, consider syndicating it to a larger publication like Inc., Forbes, or Men’s Health.
Don’t overthink this part. Pitch multiple publications and syndicate it to all of them that accept.
Free email courses
One of the most powerful things you can do to engage your audience, deliver value, and generate revenue is to teach them something. Normally, you’d do that on your blog but the problem is that the lessons aren’t structured and you can’t cover every aspect of the strategies in one post.
You can do that in an email course.
There are a number of things to keep in mind.
First, choose an email marketing service (you can start with a free email service) that allows you to set up automations. That way you can drip feed content out to your subscribers at regular intervals.
Once you have the right service, brainstorm topics that are related to the products and services you sell. This is important because when you make your pitch, you don’t want it to come out of left field. For example, if you have a product related to working out, you don’t want to make an email course about healthy eating.
Third, create a popup for email capture and a landing page. Place it or link to it at strategic places around your website. This will ensure that people are able to find your email course, sign up, and engage with it.
Once you have all the pieces in place, move on to the next promotion strategy because they work hand in hand.
When people start to sign up for your email course, they’ll get value but they may not spread the word and create a viral coefficient. To get around this, you can offer them an ethical bribe. An ethical bribe is when you offer something in return for people performing your desired action.
For example, you can get people to share your email course by offering them a bonus right after they subscribe. A certain percentage of the people will take you up on your offer and spread the word without any extra effort on your part.
There are many tools to do this, some free and some paid. A good one to get started is called GoViral and it’s free. To ensure it works for you, think about the next steps after someone signs up so it’ll make the email course easier or more effective for them.
That could be video lessons, a PDF checklist, a free tool related to the lessons, or something else. Get creative here. You don’t have to spend money or even much time to make it but it does have to be useful to your audience.
This guide has touched on multiple promotion ideas you can use to grow your brand more quickly. It’s important to choose the one that fits your current marketing mix and focus on it until you start to see results.
Once it has been set up and is working for you then move on to the next one. Eventually, you’ll have multiple promotion channels that bring results day after day.
Let me know how you’re promoting your brand in the comments and don’t forget to share.