Business branding
Whether you’re a solo business, medium business or huge corporation, your brand is critically important for differentiating you from your competitors. Unfortunately business branding is often only taken seriously in the big end of town. This section focuses on business branding and brand positioning and communications for solo businesses. You’ll find practical advice on specialist positioning, tips for naming your business, how to write a slogan, designing a logo, personal branding strategies and the fundamentals of business marketing communications. Check out our step-by-step course to solo success.
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Business branding
Why being charming and flirtatious makes great business sense all year
With a looming holiday, a few glasses of bubbly or ale and Christmas party’s, people start to relax and charismatic business elves appear. The season of good will brings out much banter, flirting and charm.
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Business branding
5 of the best business slogans
Slogans come in different shapes and sizes, but not all of them are right for your business, and some could spell disaster. How do you know which type of business slogan is right for you?
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Business branding
Is your personal brand consistent with your intentions?
Here’s the real test of your personal brand: How you make other people feel when they’re with you, writes Sue Parker.
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Business branding
SEO can fix your rankings, not your business
SEO and digital marketing is no ‘quick fix’; but with the right foundations in place, any business will find success.
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Business branding
Copyright infringement: 5 myths vs facts [Infographic]
If you run a website or post to social media, you are probably breaching copyright, and don't even know it! There are lots of myths circulating about internet copyright infringement. So, Vanessa Emilio from Legal123 has designed this simple infographic.
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Business branding
Help! The other Sandra Muller is killing my SEO!
What can you do if you share your name with someone in a similar industry? Here are some tips for boosting your online profile so that your website is the one that gets the Google grease.
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Business branding
More funny business names
It seems I’m not alone in appreciating a witty business name. If you can’t get enough of funny business names either, you’ll be laughing out loud at these! From Amy’s Winehouse and Florist Gump, to Booze Brothers and Sit Happens dog training, here's an all-new list of of punny names for your perusal.
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Business branding
Dear ATO: Simple branding ideas to get in our good books
It’s that time of year again, when I write to the ATO and chat about their year and mine. In 2018 it’s all about getting authentic with branding and PR to take their reputation from tragic to taxtastic.
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Attracting new business
Our entire course, now part of membership!
We’ve condensed all we’ve learned into our comprehensive step-by-step course and bundled it into Premium Membership, for just $99. Check out Flying Solo membership.
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Business branding
3 reasons why honesty is the best policy
Ever told somebody work is really hectic when really you’re waiting for the phone to ring? Sometimes honesty is the best policy and can produce better results than you might realise.
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Business branding
What does the Internet say about you when you leave the room?
I wrote two CVs last month. One for a 13-year-old wannabe checkout assistant and another for a 50-year-old retail executive. It may just be the last CV either of them has, and the last one I ever write.
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Business branding
Your personal branding checklist
This process for creating and promoting your personal branding will ensure you are in control of how the world sees your business.
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FROM THE FORUMS
Marketing Building Company, where to start
Well firstly, Congrats with your business. A business with already some word of mouth is already 10 steps ahead. I'm in an industry that offers a higher ticket product…
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Business branding
Turning invisible: will changing your name impact the life of your business?
Should solopreneurs change their name when they marry or divorce? This is one business owner’s experience of the impacts of changing your name.
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Business branding
12 online creeps you don’t want to meet
The Facebook Friender, the Bad Mouther, the Emoji Lover – we’ve all come across these people online and, well, they’re annoying. And creepy. And they have friends. Nine more in fact …
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Business branding
The lionfish lesson: tips for writing a business blog post
It was just one of those moments where you stop, look…squint sideways at the computer and then shake your head.
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Business branding
What does your brand sound like?
If you give your micro-business a personality, your customers will better connect with your brand. It’s a sure-fire way to increase trust, decrease buyer resistance and create a scalable business.
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Business branding
5 reasons your business card sucks
Your business card or brochure is your ‘silent salesperson’. Here's how to tell if you need to sack that salesperson and hire a new one!
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Business branding
Just because we’re soloists doesn’t mean we shouldn’t think BIG
What do soloists have to offer the big end of town? Well, our ability to innovate and provide creative solutions to big problems is a good place to start.
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Business branding
A super simple hack for building your list using Facebook Ads
Job title targeting via Facebook ads is relatively untouched when it comes to B2B marketing. And this presents a unique opportunity for soloists.
