Whether you’re a solo business, medium business or huge corporation, your brand is critically important for
differentiating you from your competitors. Unfortunately business branding is often only taken seriously in the big end of town.

This section focuses on business branding and brand positioning and communications for solo businesses. You’ll
find practical advice on specialist positioningtips for naming your business, how to write a slogan, designing a logo, personal
branding
strategies and the fundamentals of business marketing communications.

Check out our step-by-step course to solo success.