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Marketing / Business branding

The girl with the impossible name

Having recently devoured the Stieg Larsson trilogy, I’m very familiar with hard to pronounce names, but what I just read on a real estate agent’s signboard is surely not good for business.

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I won’t embarrass myself by trying to recollect the exact spelling of the person’s name, but suffice to say I had no idea how to pronounce it, yet alone remember it.

Bear in mind that on this particular board there were three names, three mobile numbers and one easy to remember, old school, head office phone number.

Frankly if I was a real estate agent sharing exposure with others, I’d want a name that was easy to recall and I’d probably spend a few dollars and invest in a memorable number too.

Hi, this is Rob Gee how can I help you?

I don’t know much about the property sales business, but I’ve heard rumours it’s a competitive line of work and every sale counts to keep the Beemer on the road.

"Frankly if I was a real estate agent sharing exposure with others, I’d want a name that was easy to recall and I’d probably spend a few dollars and invest in a memorable number too."

As a punter I’d only make one call and wouldn’t choose the person who I’ll offside by stuffing up their name. If I was in the market to buy a harbourside mansion, which sadly I am not, I’d have rung Bill Thompson, no question.

Want more articles like this? Check out the business branding section.

It’s not just our given names that are an issue. Our business names, website urls and email addresses are equally important.

As we found out in this year’s survey, word-of-mouth continues to be the greatest source of new business for 85% of us. Frankly I’d wager it’s closer to 95%, as I expect not everyone is tracking leads so well.

But word-of-mouth can always use a helping hand and there’s little more helpful than having stuff people can remember.

Have you ever wondered whether your name has helped or hindered your business? Perhaps you disagree that it’s an issue and have instead found your unique name has made you stick in the mind of your customers.

Whatever your experience, share it below, at the very least we’ll get to see your moniker.

Robert Gerrish

is the founder of Flying Solo and helps soloists stay upbeat and energised. He’s recently published The 1-Minute Commute, is a presenter and facilitator and works one-on-one with those needing a refresh. Find out more about his skills and services and his Olympus Trip 35 camera side hustle or connect on LinkedIn.

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