Marketing / Business branding

Podcast: VinoMofo: A brand that’s kicking a**!

Andre Eikmeier, founder of an online forum called Qwoff, shares some marketing insights for successful brand building.


This is a story of how and why it’s so important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in your face wine retailer that (in their own words) “…offers a small selection of hand-picked wines and wine-like things … at very mofo prices.”

VinoMofo is a classic example of a business that knows exactly what it stands for, exactly who their customers are and what they think and feel, and then goes about delivering a product / service that emotionally engages with them at every turn, every time. I’d call this classic brand building!

Oh, and to prove this formula’s success, VinoMofo was bought by Catch Of The Day, Australia’s biggest group buying site last year.

So, if the idea of taking your business from bland to brand appeals then listen up to this Small Business Big Marketing podcast where Andre shares some absolute marketing gold.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 1:01:27 minutes

Links to resources mentioned in the show: smallbusinessbigmarketing.com/marketing-podcast-vino-mofo-andre-eikmeier

To subscribe to this show in iTunes, please head here.

Tim Reid

is the host of the Small Business Big Marketing Show that discusses how other small business owners from around the world go about their marketing. It's fun, entertaining and always full of helpful ideas and insights for you to apply to your business....immediately!

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