Austrade CEO Dr Stephanie Fahey’s 3 tips for scaling your business overseas
Make a plan, identify the resources you need and create a story for business for your customers to connect with, says Austrade CEO Dr Stephanie Fahey.
Got a burning desire to sell your business to the big, wide world?
Dr Stephanie Fahey, CEO of Austrade and a nominee for Kochie’s Business Builder’s Power List shares her three biggest tips for success:
- When you structure your company, structure as though you can take on the world. Develop a company that can scale.
- When you are going to scale you need to have a plan and be prepared – think through your resources.
- You need a story: Customers connect to the story than just the company so if you have a unique origin story for your company you need to get out there and tell it.